1. James W. Ray, Jr, Ed.D (ABD)
Sales and Marketing
 Over eleven years of successful sales and marketing experience
 Over ten years of leadership experience
 Phenomenal relationship development skills
 Excellent at employee satisfaction strategy
 Impeccable change management experience
 Author of An Admissions Officer’s Guide To Success In Proprietary
Education(ISBN: 9781434369406)
Operational Management
 Executive level management experience with impressive results
 Manage a budget in excess of over ten million dollars
 Minimized employee attrition
 Successfully develop talent to grow through promotion
 Maintain a positive synergized working environment
Training and Development
 Over ten years of successfully training admissions officers
 Conducted admissions officer and admissions management training
at various campuses in multiple states
 Teach proper phone skills, appointment setting, interviewing and
overcoming objections
 Appointed chair of the Admissions Officer Committee by Vice
president to establish best practices
Jun, 2011-Present Capella University Minneapolis, MN
Doctorate in Education
 Doctorate Candidate
 Expected graduation, 2015
Jun, 2010 Strayer University Chesapeake, VA
Masters in Education
Dec 2000 Kutztown University of Pa Kutztown, PA
Bachelors of Science in Business Administration/Marketing
Summary of
Qualifications
1464 Culpepper Ave
Chesapeake, VA 23323
Home (757) 693-2659
jmerayjr@cox.net
Education
Work Experience

2. Jan, 2012-Present Everest College Norfolk, VA
Campus Director of Admissions
 Responsible for the direct management of the admissions and
retention departments as well as associated enrollment and
operational activities
 Managed the campus’ Admissions Representatives and other
admissions staff toward meeting established new student enrollment
and conversion objectives
 With feedback from campus Admissions Representatives, establish
individual quarterly and annual new student recruitment plans
 Oversee the hiring and training of new Admissions Representatives
 Ensure that the University’s admissions and retention standards and
ethical expectations are communicated and adhered to
 Increased year over year new student population
 Led campus to be within the top revenue generating campus within
the organization
 Increased employee morale and decreased employee attrition
June, 2011-Jan, 2012 Fortis College Norfolk, VA
Director of Admissions
 Responsible for the direct management of the admissions and
retention departments as well as associated enrollment and
operational activities
 Managed the campus’ Admissions Representatives and other
admissions staff toward meeting established new student enrollment
and conversion objectives
 With feedback from campus Admissions Representatives, establish
individual quarterly and annual new student recruitment plans
 Oversee the hiring and training of new Admissions Representatives
 Ensure that the University’s admissions and retention standards and
ethical expectations are communicated and adhered to
Feb 2009-June, 2011 Stratford University Falls Church, VA
Director of Admissions
 Was responsible for the direct management of the admissions and
retention departments as well as associated enrollment and
operational activities
 Managed the campus’ Admissions Officers and other admissions
staff toward meeting established new student enrollment and
conversion objectives
 With feedback from campus Admissions Officers, established

3. individual quarterly and annual new student recruitment plans
 Oversaw the hiring and training of new Admissions Officers, front
office staff and retention personnel
 Ensured that the University’s admissions and retention standards and
ethical expectations are communicated were adhered to
Sep 2004 – Feb 2009 Strayer University Chesapeake, VA
Admissions Manager (Virginia Beach Campus) Feb, 08- Feb, 09
Admissions Manager (Fredericksburg Campus) Jan, 05-Jul, 06
 Responsible for the direct management of the admissions department
and associated enrollment and operational activities
 Served as a liaison with the campus’ other departments
 Managed the campus’ Admissions Officers and other admissions
staff toward meeting established new student enrollment and
conversion objectives
 With feedback from campus Admissions Officers, establish
individual quarterly and annual new/readmit student recruitment
plans
 Oversee the hiring and training of new Admissions Officers and
front office staff
 Ensure that the University’s admissions standards and ethical
expectations are communicated to new admissions employees and
are incorporated into ongoing training and new student recruitment
activities
 Promoted to the Admissions Manager within six months
 Chairman of the Admissions Officer Committee
 Under my guidance, the Admissions Team has consistently
met/exceeded goals
 Consistently managed Admissions Officers into the Cumlaude
Society
Campus Director Jul, 06- Feb, 08
 Senior Administrative Official at the campus level
 Oversee P&L management of a 10 million dollar budget
 Manage new student recruitment activities, overall campus
enrollment management, student retention initiatives, campus-level
fiscal and budgetary management, student services and associated
collection activities, and the overall appearance and administrative
operations of the campus

4.  Developed market that was cut by 67% due to sister campus
opening, to continually increase in size and revenue
 Train every new Admissions Officer highered into the region
 increased operating margin from 59% to 63%
 Increased retention rate from 80 to 83%
Admissions Officer (Henrico Campus) Sep, 04-Jan, 05
 Represented college at various high schools college fairs and other
recruiting ventures
 Contacted prospective students, provide information about our
curriculums, and arrange campus tours
 Interviewed prospective students and review qualifications for
acceptance
 Served as a liaison between students and other departments on
campus
 Operated as a mentor for incumbent students
 Consistently exceeded quarterly goals
Mar 2002 – Sep 2004 ITT Technical Institute Richmond, VA
Senior Admissions Representative
 Represented college at various high schools college fairs and other
recruiting ventures
 Contacted prospective students, provide information about our
curriculums, and arrange campus tours
 Interviewed prospective students and review qualifications for
acceptance
 Served as a liaison between students and other departments on
campus
 Consistently exceeded goal provided to me
 Operated as a mentor for incumbent students
 Assisted in the planning of special events
 Three time recipient of the Representative of the Quarter award
 Assisted in the interviewing process of new candidates
 Trained new employees on various facets of recruitment
Dec 2000 – Mar 2002 Apex Systems, Inc. Richmond, VA
Senior Technical Recruiter
 Assisted in the development of a new target market and recruited
qualified candidates for various positions
 Made sales calls to potential and current managers at client sites to
establish and build on relationships, and market our services
managers
 Established new clients through warm and cold calling leads that

5. stem from various sources, such as newspaper postings, internet ads,
referrals, walk-ins, and sourcing companies
 Provided full life cycle recruiting and hiring for Fortune 500
companies through sourcing various companies, prescreening and
qualifying candidates, resume preparation, and interview
coordination and facilitation
 Recognized as top performer in selling our services, and generating
business from current and new businesses