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Marketing Case #91
Overview of Industry
Automobile technology serious migrate into driving box
and advanced it forward. IoT turnaround on robust
network 5G, emerge related businesses as leading
innovation. Capture the cutting edge on physical
inclusion, otherwise, left it behind with competitiveness
in transitive turmoil, in order to survival, diversified
innovation will transcribe updated industries for
conventional players.
Honda Story 19th
Honda set their original resource to evaluate member’s capabilities.
Accurately assessment was key driver of Honda engineering and
business qualification. In many times, renovate classification to reach
appropriate testimony. This asset is one of Honda’s advantage to yield
high qualified products.
Expert education
In Honda R&D center, evaluate the experts as each practice and
outcome. Uphold strong mission to foster expertise embrace the
international competence, in consequences, contribute entire flourish
Japanese economy. Not focus on official grade, but examine business
process and posture.
Cost Reduction Qualification
In order to implementation of efficient cost distribution, enacted the
committee to qualified cost management. As stepping, 1, report
individual role and achievement across the team, 2, analyze the report
and improve asset, 3, stock data and elaborate it. Clarify each practice
and evaluate failure.
A
B
C
D
Parallel Classification
To comprehend each effort correctly, classified practice with 6 items, in
other words, advanced preparation for human resource allocation. It
consists that, Question, Idea, Imagination, Concretion, Instruction,
Action, systemized as initial footprint of qualification, features
spontaneously.
Question
Idea
ImaginationConcretion
Instruction
Action
Expert Qualification
In 1968, commencement of new system to evaluate with qualified skill
for manufacturing and production. It separates role between expert and
management, focus on future advanced technology. Regardless of
ages, promote the assessment in the office, in addition, renovate salary
elevation.
ExpertManageme
nt
Evaluation Story
In half century, has been renovated the system many times. In 1976,
widely separated the role, engineer and business side, additionally,
prior evaluation afterward assign each field for business. Therefore, it
experiences both engineer and business at the same time as career
step. In 1994, accord with that, sophisticate each status as promotion.

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Japanese Marketing Case Study91

  • 2. Overview of Industry Automobile technology serious migrate into driving box and advanced it forward. IoT turnaround on robust network 5G, emerge related businesses as leading innovation. Capture the cutting edge on physical inclusion, otherwise, left it behind with competitiveness in transitive turmoil, in order to survival, diversified innovation will transcribe updated industries for conventional players. Honda Story 19th Honda set their original resource to evaluate member’s capabilities. Accurately assessment was key driver of Honda engineering and business qualification. In many times, renovate classification to reach appropriate testimony. This asset is one of Honda’s advantage to yield high qualified products.
  • 3. Expert education In Honda R&D center, evaluate the experts as each practice and outcome. Uphold strong mission to foster expertise embrace the international competence, in consequences, contribute entire flourish Japanese economy. Not focus on official grade, but examine business process and posture.
  • 4. Cost Reduction Qualification In order to implementation of efficient cost distribution, enacted the committee to qualified cost management. As stepping, 1, report individual role and achievement across the team, 2, analyze the report and improve asset, 3, stock data and elaborate it. Clarify each practice and evaluate failure. A B C D
  • 5. Parallel Classification To comprehend each effort correctly, classified practice with 6 items, in other words, advanced preparation for human resource allocation. It consists that, Question, Idea, Imagination, Concretion, Instruction, Action, systemized as initial footprint of qualification, features spontaneously. Question Idea ImaginationConcretion Instruction Action
  • 6. Expert Qualification In 1968, commencement of new system to evaluate with qualified skill for manufacturing and production. It separates role between expert and management, focus on future advanced technology. Regardless of ages, promote the assessment in the office, in addition, renovate salary elevation. ExpertManageme nt
  • 7. Evaluation Story In half century, has been renovated the system many times. In 1976, widely separated the role, engineer and business side, additionally, prior evaluation afterward assign each field for business. Therefore, it experiences both engineer and business at the same time as career step. In 1994, accord with that, sophisticate each status as promotion.