PERSONAL BRAND EXPLORATION
Nathan Murphy
Project & Portfolio I: Week 1
February 3rd, 2022

I am Nathan Murphy, I was born and raised in
Colorado. I have just moved to Florida to
complete the Music Business bachelors degree
here at Full Sail. I am a very outgoing person
and I am a big people person. My favorite thing
in life is watching somebody make their passion
a career and be successful. My goal is to work
somewhere in music where I can help support
others passions.
IDENTITY

PROFESSION
Potential Job Titles:
• Tour Manager
• Live event producer
• Project manager
BRAND ARCHETYPE- My brand
archetype is Entertaining and caring. I am a
very caring person and especially when it
comes to people who are a part of my team.
I will do any work possible to help somebody
on my team achieve their goal.
Live event music management for Hip-hop/Rap
Picture Relevant
to Your Industry
Goes Here

Executives in the music industry and artists
TARGET AUDIENCE
Darren Orlowski
Outreach Plan:
• I am going to write out multiple questions for Darren
about what he does so they are fresh on my mind.
• I will use LinkedIn and email. I already sent him a
connection request on LinkedIn and I will send him an
email.
• I would like to follow up with him in the next 3 months or
so to keep a relationship.
PROFILE
PICTURE Associate director at Universal
Music Group
Kevin Reaves
Outreach Plan:
• I will write multiple questions about Kevin’s career
experience and experience here at Full Sail.
• I will use Email as my first form of communication and
outreach. I will send him an Email introducing myself and
explaining who I am.
• I would like to follow up with him within a year to see what
is happening at Sony and if any job opportunities exist.
PROFILE
PICTURE
Audio Engineer at Sony/ATV
Zachary Schoolcraft
Outreach Plan:
• I would like to attend a Rolling Loud festival before I
reach out to Zachary
• I think I would use LinkedIn to connect with him.
• I would like to follow up with him within the next couple
months to keep a relationship and maybe work for him.
PROFILE
PICTURE Talent Agent at Rolling Loud

GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure an internship in the Orlando area in live events.
‣ By the time I am leaving Full Sail I would like at least 4
possible internship or starting job connections worked out.
Mid Term: (2030)
• Hold a management or leadership position in music and
entertainment.
• Within five year after graduating from Full Sail I would like
to be past a starter job and moving up in a company.
Long Term: (2038)
• Open my own outdoor concert venue
‣ I need to stay dedicated to this industry and always be
looking at prime real estate. Every year I would like to look
at what I need to do and break down this goal into steps
per year.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel Spreadsheets
SOFT
HARD
Novice / Adept / Expert
The Google suite Novice / Adept / Expert
Leadership Novice / Adept / Expert
Dependable Novice / Adept / Expert
Merchandise sales
SOFT
HARD
Novice / Adept / Expert
Adobe creative apps Novice / Adept / Expert
Planning Novice / Adept / Expert
Stress management Novice / Adept / Expert

I help Creatives monetize and follow their
passion by leading them through the
industry, and doing the logistical work for
them.
PROMISE

CREDENTIALS
Work Experience:
• Saucy Buns BBQ (2018-2019) (2020-
2021)
• Bad Daddy’s Burger Bar (2019-2020)
Education:
• High school diploma, Chatfield Senior High School,
Littleton CO, 2020
• Music Business, B.S., Full Sail University, 2023
Leadership roles
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Jennifer E.
Industry Experience:
• Venue hostess in Nashville
Education:
• Music Business student at Belmont University
Leadership Experience:
• Member of the Grammy U
• Volunteer at open Arms of Minnesota
Skills and Proficiencies:
• Customer Service
• Copyright Law
• Music Production
Nathan Murphy
Overall Online Presence:
• Jennifers Online presence is really good. She has
214 Linkedin connections and many different parts
of her profile. She has organizations she is a part of
and over 25 skills listed. I think her biography could
have used a little bit of work but over all her Linked
in is really good.
• Grade: 89 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I only
have 2 connections so far. Which is not great, but I am
actively connecting with more people. All of my academics
and skills are listed as well
• Grade: 76 out of 100

COMPETITION
Kevin Walton
Noteworthy Experience:
• Played in a band through out high school
Nathan Murphy
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Hickory high school in 2021
• Attending Full Sail University B.S. Music Business
(2023)
Skills and Proficiencies:
• Entrepreneurship
• Music
Overall Online Presence:
• Kevin has a pretty good online presence. Especially on
LinkedIn. His profile looks super Proffesional with a
customized banner and headshot photo. He has 12
connections, and he has all his academics and skills
listed as well.
• Grade: 78 out of 100
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I
only have 2 connections so far. Which is not great, but I
am actively connecting with more people. All of my
academics and skills are listed as well
• Grade: 76 out of 100

BRAND POSITION
For creative people especially musical artists who want to
take their passion and turn it to a career, I provide
management and expertise in the business world because I
am passionate about people and dreams. I will do whatever
it takes to help you achieve your dream.

NETWORKING &
MARKETING
Industry Events & Organizations
• #NEXTGEN_U Student Summit
‣ 2/15-2/17 | Zoom
• Music Biz 2022
‣ 5/9/22-5/12/22 | Nashville,Tennessee
• Forbes under 30 summit
‣ TBD
Digital Marketing
• Primary Content: I am going to create content for other artists online to
help promote them and their shows. I will also create content about my
work and daily life in a video series to help anyone else who could be in
the same situations as me.
• Primary Tools: I will use Instagram, Twitter, Facebook and many other
social medias to help promote artists. I would like to do the video series
on LinkedIn as a learning opportunity for others.
• Website: I am going to be using my portfolio website a lot to help expand
my brand. With every link that I put for an artists show in my social
media will lead you to my website with info about their show and links to
ticketing agencies.

PROFESSIONAL DEVELOPMENT
Mentor
• I would like to seek out a mentor that has worked in this
industry for a while and seen how its evolved. I would like
them to be actively working in the music/live events
industry and is living a normal family lifestyle(not traveling
and still working in an office).
Formal Education
• Full Sail University Bachelors of Science in Music
Business. 4/23
Technical Skills
• I would like to do the Google Workspace
Certification,8/21
• I would like to get the Excel Associate Certification,3/23
• I would like to learn the Adobe creative apps and be
fluent and good at all of them. 11/22
Soft Skills
• I think I am going to try the Eisenhower method of
organization to better my time management. 7/22
• I would like to get better at receiving feedback in a
Professional way. 5/22
• I think I would like to get better at my communication
with authority and people above me, 9/22

Nathan Murphy
You know how to create music and beautiful pieces of creative? Well, what I
do is helping people turn that piece of creative into a livelihood and a career.
In fact, I have set up my whole life to be able to do this for a living.
Picture of You
Goes Here

REFERENCES
23 ways to improve your time management-the best tips & tricks.
TimeCamp. (2022, January 25). Retrieved February 5, 2022,
from https://www.timecamp.com/blog/2020/08/the-best-time-
management-tips/
Technical skills: Definitions and examples. Indeed Career Guide.
(n.d.). Retrieved February 6, 2022, from
https://www.indeed.com/career-advice/resumes-cover-
letters/technical-skills
Zachary Schoolcraft - A&R - Interscope records | linkedin. (n.d.).
Retrieved February 6, 2022, from
https://www.linkedin.com/in/zachary-schoolcraft-577852b2
12 exceptional networking event examples. Bizzabo. (2021,
December 9). Retrieved February 6, 2022, from
https://www.bizzabo.com/blog/networking-event-
examples#:~:text=Networking%20events%20for%20event%2
0organizers%20allow%20them%20to,Who%20organizes%20
networking%20events%3F%20Event%20marketers.%20Eve
nt%20planners.
How to develop your skill set to advance your career. Indeed Career
Guide. (n.d.). Retrieved February 7, 2022, from
https://www.indeed.com/career-advice/career-
development/how-to-develop-your-skill-set
Full Sail University: Alumni and graduates | linkedin. (n.d.).
Retrieved February 7, 2022, from
https://www.linkedin.com/school/full-sail-university/people