personal brand presentation

1. PERSONAL BRAND EXPLORATION
Sarah Weymouth
Project & Portfolio I: Week 3
September 19, 2019

2. As a younger sister from a small family, Sarah Weymouth
was born and raised in Dayton, Ohio. This is where she
attended high school and was the Music Director and
Station Director of the local, student run, radio station.
Sarah found her love for music when she was in middle
school and attended her first concert. After attending
countless more concerts, she was blown away by the
atmosphere and production and knew that was the career
industry for her. Sarah plans to continue working for live
entertainment venues and creating memories for those
looking to have a good time in Orlando.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Director of Live Music
• Booking Coordinator
• Artist Manager
Maverick Archetype - Working with
music industry professionals to create a
joyful experience for those looking to
attend an event. Fearlessly empowering
clients, and setting out to fix whatever
isn't working.
Event Coordination for Live Music Venues

4. • DEMOGRAPHICS: 60% Female, 25-40
years old, Predominately White, Single,
College Educated, Located in Major
Cities
• PSYCHOGRAPHICS: Enjoys going out
on the weekend, spends free time
listening to music, adheres to liberal
outgoing lifestyle, spends majority of
time being social.
• IDEAL AUDIENCE MEMBERS: Teya
Erden, HR Manager (LiveNation),
Chelsea Abt, HR Analyst (LiveNation),
Michelle Stahl, Director of Production
(LiveNation)
Recruiters & Hiring Managers at LiveNation Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land a management position at The Beacham.
‣Connect with, and build communication repertoire
with managers, move up at least 2 job positions by
July 31, 2019.
Mid Term: (2025)
• Manage a concert venue in Orlando
‣Improve venue online ratings by 25% by December
31, 2025.
Long Term: (2040)
• Open my own music venue that is a safe space for teens
‣Find at least 1 business partner, 2 sponsors, and
save enough to purchase a venue and renovate it by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Event Coordination 60%
Microsoft Office 85%
Task Delegation 70%
Time Management 75%
SOFTHARD
Social Media Marketing 45%
Public Relations 20%
Multi-tasking 40%
Public Speaking 60%
SOFTHARD

7. I help live venues increase concert attendance and
ticket sales by entertaining and inspiring concert-
goers and promoting artists.
PROMISE

8. CREDENTIALS
Work Experience:
• 2 years money handling experience
• 2 years in customer service
Education:
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Terri Hemmert High School Radio Award
• International Broadcasting Awards Finalist

9. COMPETITION
Khahary Whitehead
Industry Experience:
• Does not include work experience
on profile; still in school
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Supervisory Skills: 7 endorsements
• Communication: 6 endorsements
• Delegation: 5 endorsements
Sarah Weymouth
Overall Online Presence:
• 22 connections, banner image not yet customized,
amateur headshot, lack of details throughout profile, no
articles published, sporadically active on social media,
URL not yet customized
Industry Experience:
• 2 years customer service experience
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Station Director at WCWT 103.7 FM
Skills and Proficiencies:
• Event Planning- 3 endorsements
• Social Media- 3 endorsements
• Microsoft Office- 3 endorsements
Overall Online Presence:
• 15 connections, banner image customized, professional
headshot, summary on profile, no articles published,
active on social media accounts, URL customized

10. COMPETITION
Samantha Fudens
Industry Experience:
• <1 year Social Media Coordinator
• <1 year Assistant Production
Coordinator at Soundbar
Education:
• Music Business, B.S. at Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Communication: 8 endorsements
• Music - 10 endorsements
• Social Media - 3 endorsements
Sarah Weymouth
Overall Online Presence:
• 100+ connections, banner image customized, polished
headshot, no profile summaries, some volunteer work,
URL customized,
Industry Experience:
• 2 years customer service experience
•
Education:
• Current student enrolled in Music Business, B.S. at Full
Sail University
Leadership Experience:
• Station Director at WCWT 103.7 FM
Skills and Proficiencies:
• Event Planning- 3 endorsements
• Social Media- 3 endorsements
• Microsoft Office- 3 endorsements
Overall Online Presence:
• 15 connections, banner image customized, professional
headshot, summary on profile, no articles published,
active on social media accounts, URL customized

11. BRAND POSITION
Looking for places within the world that need
inspiration and creativity. Fixing any problem
possible, handling any sticky situation.
SARAH “FIXER UPPER” WEYMOUTH
Sarah earned the nickname “Fixer
Upper” in school as she often
seemed to know the solution to
anyones problems, and everyone
goes to her for inspiration.

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ 2019 Breakthrough Music Business Summit
‣ September 26 | Orlando, FL
• Music Biz 2020
‣ May 11- May 14 | Nashville, TN
• Supr Music Festival
‣ September 28, 2019 | Orlando, FL
Digital Marketing
• Primary Content: Promoting small, local shows within my
area in network with young adults in the Orlando area
• Primary Tools: FB and Instagram - promote shows through
infographic posts and event pages; LinkedIn - network
with industry pros and build my profile and skills
• Website: Full Sail digital portfolio site to showcase school
work; use blog totell about my experience as it grows
within the music industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level live music coordinator with at least
10 years of experience in the music industry, outgoing
woman focused on her career, Jan. 2020
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2020
Technical Skills
• Music Business- Lynda.com, Dec. 2019
• Social Media Marketer- Lynda.com, March. 2020
• Master Excel- lynda.com, July, 2020
Soft Skills
• Job Hunting for College Grads- Lynda.com, Jan. 2020
• Writing Business Emails - Lynda.com, Nov. 2019
• Attend 3 local concerts and speak with the venue owner
Dec. 2019
• Managing Stress- Lynda.com, Jan. 2020

14. Sarah Weymouth
You know how going to a concert has become
less and less of a go-to, exhilarating experience
for people in their free time? Well, what I do is use my
creativity and passion for entertainment to create and
promote live music events conducive of happiness and fond memories for
anyone in need of a good time. In fact, after studying Music Business at Full Sail
University, I immediately began working in the music industry at concert venues
and putting on my own local shows. I work with any genre and have been known
by colleagues to be able to handle any situation I am put in with ease.
“

15. REFERENCES
Abt, C. (2019). Chelsea Abt LinkedIn Profile. Retrieved
September 22 , 2019, from https://www.linkedin.com/in/
chelsea-abt-53b549a9/
Breakthrough Music Business Summit Orlando. (n.d.).
Retrieved from https://www.eventbrite.com/e/breakthrough-
music-business-summit-orlando-tickets-26507916893
Erden, T. (2019). Teya Erden LinkedIn Profile. Retrieved
September 22 , 2019, from https://www.linkedin.com/in/
teyaerden/
Fudens, S. (2019). Samantha Fudens LinkedIn Profile.
Retrieved September 22 , 2019, from https://
www.linkedin.com/in/samanthafudens/
Lynda: Online Courses, Classes, Training, Tutorials. (n.d.).
Retrieved from https://www.lynda.com/
Maverick Brand Archetype - Kaye Putnam: Psychology Brand
Strategy. (n.d.). Retrieved from https://www.kayeputnam.com/
brandality-archetype-maverick/
Stahl, M. (2019). Michelle L Stahl LinkedIn Profile. Retrieved
September 22 , 2019, from https://www.linkedin.com/in/
michellelstahl/
Whitehead, K. (2019). Khahary Whitehead LinkedIn Profile.
Retrieved September 22 , 2019, from https://
www.linkedin.com/in/khahary-whitehead-3041a6176/
(n.d.). Retrieved from https://www1.ticketmaster.com/supr-
music-festival-orlandos-first-indie-orlando-florida-09-28-2019/
event/2200571ED0909F88
(n.d.). Retrieved from https://
livenation.wd1.myworkdayjobs.com/LNExternalSite