Slideshow for Week 3 of P&P1

1. PERSONAL BRAND EXPLORATION
Taylor DoucetteProject & Portfolio I: Week 3
June 21 2020

2. Taylor Doucette grew up in the suburbs just
outside of Los Angeles, the oldest sibling
of two. The California native was
surrounded my family growing up as her
father was lucky to work from home as an IT
professional. This gave Taylor easy access
to computers, and she grew up navigating
the web. She has always been fascinated by
people and how they work. After completing
her A.A. in Social and Behavioral Sciences
at College of the Canyons, Taylor enrolled
in the Digital Marketing program at Full
Sail University to learn the hard skills
needed to transition from sociology to
advertising.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Search Marketing Strategist
•Desk Publisher
•Market Research Analyst
Maverick Archetype - overturn
the old and ineffectual ways of
digital marketing by
continuously growing knowledge
of the field and not being
afraid to break the mold
Digital Marketing for Businesses Large to Small

4. • DEMOGRAPHICS: 35-45 years
old, Predominately from
the northwest, educations
mainly from CA
universities
• PSYCHOGRAPHICS: Coffee
lovers
• IDEAL AUDIENCE MEMBERS:
Jane Marvin, Senior Human
Resources (Peet’s)
Recruiters & Hiring Managers at Peet’s Coffee
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Join the marketing team at the independent
coffee shop I work for
‣Follow up with the owner throughout my
education for an internship and after
graduation for a potential position
Mid Term: (2025)
•Launch a digital media campaign for a small
business
‣Keep the relevant and competitive in a
small market already conquered by big
businesses
Long Term: (2040)
•Freelance as a digital marketing professional
‣Consult on and run campaigns for
businesses that want to take on large
corporations

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Photoshop 70%
Wordpress 35%
Customer Service 85%
Leadership 50%
SOFTHARD
HTML 30%
LinkedIn 10%
Sales and Marketing 40%
Design 60%
SOFTHARD

7. I help businesses of all sizes
increase their web presence to
raise their reach and make their
products more accessible to more
customers.
PROMISE

8. CREDENTIALS
Work Experience:
•4 years of customer service and
barista work
Education:
•Social & Behavioral Sciences,
A.A., College of the Canyons
•Digital Marketing B.S., Full Sail
University (Exp. 2021)

9. COMPETITION
Jake Bedford
Industry Experience:
• Strong past work history and
military service history
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• Aviation Ordnance Supervisor in the U.S. Navy
• Assistant manager at a movie theatre
Skills and Proficiencies:
• Tech Savvy - 0 endorsements
• Inventory Control - 0 endorsements
• Troubleshooting- 0 endorsements
Taylor Doucette
Overall Online Presence:
• 23 connections, banner is customized but does not
convey his brand, headshot looks nice and conveys
his personality, thorough details in his profile,
no articles published, inactive on social media,
customized URL
• Grade: Average, 60 out of 100
Industry Experience:
• 2 month marketing experience at an
independent cafe
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• 4 month leadership experience at Dunkin’ Brands
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Sales - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• 1 connection, banner image customized, decent
headshot, summaries need more detail, no articles
published, sporadically active on personal social
media accounts, URL customized
• Grade: Poor, 20 out of 100

10. COMPETITION
Marcy Massura
Industry Experience:
• 25 years of marketing experience
throughout several prominent
companies, currently a CEO
Education:
• English, Art and Theatre, B.A.
Noteworthy Experience:
• Leadership - CEO of 4 yrs for MM+CO
• Leadership - Senior Vice President specializing
in Digital Practice for 3 yrs at MSLGROUP
Skills and Proficiencies:
• Blogging - 99+ endorsements
• Social Media - 99+ endorsements
• Facebook - 99+ endorsements
Overall Online Presence:
• 500+ connections, banner image customized and
represents her brand, polished headshot, detailed
profile summaries, 19 recommendations, active
across social media platforms, URL customized,
premium membership
• Grade: Great, 95 out of 100
Taylor Doucette
Industry Experience:
• 2 month marketing experience at an
independent cafe
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• 4 month leadership experience at Dunkin’ Brands
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Sales - 0 endorsements
• Management - 0 endorsements
Overall Online Presence:
• 1 connection, banner image customized, decent
headshot, summaries need more detail, no articles
published, sporadically active on personal social
media accounts, URL customized
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Revitalizing the roots of America,
the individual, by empowering
small businesses to take on large
corporations through social media.
TAYLOR IRENE DOUCETTE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 MozCon
‣ July 14 - 15 | VIRTUAL
• Los Angeles Digital Marketing Professionals
‣ meetup.com Group
• Ad World 2020
‣ November 2 - 4| VIRTUAL
Digital Marketing
• Primary Content: start a professional account for
graphic design work
• Primary Tools: Twitter and Instagram - tag with
appropriate terms to reach the widest audience
• Website: Full Sail digital portfolio site to showcase
school work; use socials to showcase art skills

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a freelance digital marketing
consultant to tell me about their path
and help me find mine in this industry
Formal Education
• Complete Digital Marketing, B.S. by
expected graduation date in 2020
• Social and Behavioral Sciences, A.A.
Technical Skills
• HTML coding throughout childhood
• Photoshop since 2008
Soft Skills
• Leadership- manager of an independent
coffee shop in 2019 and a shift leader
at Dunkin Donuts in 2020
• Customer Service- 4 years of coffee
shop work

14. Taylor Doucette
You know how most small businesses cannot
afford a large advertising budget? Well, what I
do is make sure these businesses get the best bang for their buck
by optimizing their online presence.For instance, when I worked at
an independent bakery, I used community based social media pages to
communicate our promotions and loyalty program, leading to more
sales and recurring customers.
“

15. REFERENCES
Ad World Conference 2020. (2020). Retrieved
from https://adworldconference.com/
Desktop Publishers. (2020.). Retrieved from
https://www.onetonline.org/link/summary/
43-9031.00
Jake Bedford | LinkedIn. (2020). Retrieved
from https://www.linkedin.com/in/
bedfordjake/
Los Angeles Digital Marketing Professionals.
(2020). Retrieved from https://
www.meetup.com/Los-Angeles-Digital-
Marketing-Professionals/
Marcy Massura | LinkedIn. (2020). Retrieved
from https://www.linkedin.com/in/
marcymassura/
Market Research Analysts and Marketing
Specialists. (2020). Retrieved from https://
www.onetonline.org/link/summary/13-1161.00
MozCon. (2020). Retrieved from https://
moz.com/mozcon?utm_medium=cpc
Peet's Coffee | LinkedIn. (2020). Retrieved
from https://www.linkedin.com/company/
peetscoffee/
Search Marketing Strategists. (2020).
Retrieved from https://www.onetonline.org/
link/summary/15-1199.10
Taylor Irene Doucette | LinkedIn. (2020).
Retrieved from https://www.linkedin.com/in/
irenedtaylor/