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Keith Fraley SEO For WordPress Intro
1.
2. What Is SEO
Search engine optimization (SEO) is the
process of affecting the visibility of
a website or a web page in a search
engine's unpaid results - often referred to as
"natural," "organic," or "earned" results.
Source: https://en.wikipedia.org/wiki/Search_engine_optimization
3.
4.
5. Why Is SEO Important
Source: http://www.advancedwebranking.com/ctrstudy/
14. You’re Doing It Wrong – Keyword Research
1. Settling on keywords that are too broad or generic
2. Optimizing for words with little search traffic
3. Keywords that do not “convert”
4. Focusing on only one keyword at a time
15. You’re Doing It Right – Keyword Research
1. Keywords that are relevant to your content
2. Keywords with decent potential search volume
3. Keywords that have lower levels of competition
17. You’re Doing It Wrong – Content
1. Duplicate / Copied Content
2. Zero Keyword Research or Inclusion
3. Too Much Keyword Inclusion (Keyword Stuffing)
4. Low Quality – Poor Content
5. Stale – Old – Expired – Rotting Content
19. You’re Doing It Wrong – Acquiring Links
1. Never use a link network
2. Never buy links
3. Limit the amount exchange links
4. Very limited directory submissions
20. You’re Doing It Right – Acquiring Links
1. Ask friends and connections for links
2. Build up social profiles*
3. Link to other sites/authors
4. Forums & Online Communities**
5. Local business/site?
1. Local Chamber of Commerce
2. Local Charities
3. Local Directories
* Social profile links pass no direct SEO value
** Never join and leave online communities. Only participate in relevant groups and BE involved
21.
22. WordPress SEO Right From The Start
Setting up WWW versus non-WWW
Select Settings -> General
23. WordPress SEO Right From The Start
Setting up Permalink
Select Settings -> Permalinks
28. Do Not Over Do It Installing Plugins
Do not add a plugin if you already can achieve the
function with an existing plugin
Additionally:
• Check out stars and reviews
• Is the plugin in new or old?
• How frequent is it updated?
38. Get Started: SEO Guides – Recommended
Google Search Engine Optimization Starter Guide
http://bit.ly/1KOJICn
Moz – The Beginners Guide To SEO
http://bit.ly/1KOJVFB
Yoast – The Definitive Guide To Higher Rankings For
WordPress Sites
http://bit.ly/1KOKyPD
Yoast – All In One SEO Pack – Two tools that make it easy
Also many themes today have fields in the setup menu to add fields to headers and footers where these codes can go.
For GWMT you can add the verification file to the root directory of the site using FTP or Cpanel
Video, Infographics, Q&A, user generated, guest writers/blog, Memes, pod cast, reviews, how to, lists (buzzfeed 43), case study, white papers, interviews, pictures/images,
Not about the numbers as much as it is about quality – 1 great link can be worth 20-25 mediocre links
You need to think about what you want your site to show up as, www.example.com or simply example.com. Make sure that in your general settings, under Settings → General, the version you want to show up is properly reflected
You will also want to set this correctly in Google Webmaster Tools. Make sure to set up your site with Google Webmaster Tools and set the preferred domain, you can find this setting under Settings → Preferred domain
To include the category, you select “Custom Structure” and change the value to /%category%/%postname%/
A quality URL on the web should make sense when someone looks at the link. The URL should reveal the subject of the link simply by seeing the link. This is helpful both to humans AND to search engines.
55 Characters for Page title
155 Characters meta description
ShareThis lets your visitors spread your content to 120 different social channels, including Facebook, Twitter, and LinkedIn. Email is also supported.
Those methods are More Tag and Excerpts. – Excerpts can be theme dependent and could cause extra work if you ever change them
Categories often are also the set up for table of contents
If you are launching a new site or have one that has been sitting there just generating content with no link plan, stop now. A site still needs links to compete. This means you need links to your content.
Meta tags will also make your search results attractive, which can attract more clicks from search users.
So we know that an XML Sitemap helps search engines to crawl and index fresh pages faster
this is an ever-changing industry that requires its practitioners to keep up on a daily (DAILY, no exaggeration) basis on all the changes to algorithms and tools and just what is the next thing in website visibility. This means we are constantly reading, testing, asking, and working