Google penguin what you need to know


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There is a ton of information about the Google Penguin update. In this presentation we will take you straight “to the point” of what you need to know.

Join Tyler Tanigawa and Sam McRoberts as they take us through the in’s and out’s of the recent Google update. In this webinar you will learn:

- What is the Penguin update
- How to know if your site has been affected by the update
- Penguin’s Symptoms and Effects
- How to avoid getting hit by Penguin and what to do next
- How to Recover from a penalty or algorithm update
- How to avoid getting hit by future updates

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Google penguin what you need to know

  1. 1. Google Penguin –What You Need To KnowHow to Use Pinterest for Business Tyler Tanigawa – SEO Client Manager Sam McRoberts – SEO Lead June 27, 2012
  2. 2. About Point It Presentation Agenda• Launched in April 2002• Seattle’s largest independent search marketing firm• SEM, SEO, Social, Local, Mobile• $35 MM in managed media/yr• Servicing clients across all verticals and revenue models
  3. 3. Webinar Information Presentation Agenda•Being Recorded & Will be Uploaded to WebsiteThis is an Interactive Webinar so it is Okay to Ask•Questions During the Presentation
  4. 4. Google Penguin
  5. 5. What We’ll Cover Presentation Agenda In Todays Webinar You Will Learn:1. What is the Penguin update2. Penguin’s Symptoms and Effects3. What to do if you have been hit, how to avoid penalties & future updates
  6. 6. Google PenaltiesAgenda Presentation vs. Updates Penalty Updates
  7. 7. What is Penguin?
  8. 8. What Is Penguin?Presentation Agenda
  9. 9. Penguin Symptoms and Effects –How to Know If You’ve Been Hit
  10. 10. Have You Been HitAgenda Presentation By Penguin? Check the following sources to see if you’ve been hit by Penguin:
  11. 11. Have You Been HitAgenda Presentation By Penguin?
  12. 12. So You’ve Been Hit – What Do You Do Now?
  13. 13. Inspect Your Link Profile Presentation Agenda Step 1 – Inspect Your Link Profile• SEOmoz’s Open Site Explorer• Majestic SEO• Google Webmaster• Link Categorization Spreadsheet
  14. 14. SEOmoz Open Site Explorer Presentation Agenda Enter Your URL: Get A List of Links To Site:
  15. 15. Majestic SEOPresentation Agenda Enter Your URL: Get A List of Links To Site:
  16. 16. Google Webmaster ToolsPresentation Agenda Login – Go to Links to Your Site – See Who Links To You Most
  17. 17. Google Webmaster ToolsPresentation Agenda See Linking Root Domains In OSE and Plug Them Into Spreadsheet
  18. 18. Example of Link Categorization Presentation Agenda
  19. 19. What Do I Do WithAgenda Presentation These Tools? Step 2 – Take Action1. Compile a list of links pointing to your domain2. Delete any of the duplicates3. Use Link Categorization Spreadsheet for anchor text distribution.
  20. 20. What Am I Looking For? Presentation Agenda• Blog/Content Networks• Over-Optimization• Boilerplate Sitewide Links• Sites with little or no relevancy• Blog Comment Spam
  21. 21. What Am I Looking ForPresentation Agenda Blog Content Network
  22. 22. What Am I Looking ForPresentation Agenda Over-Optimization
  23. 23. What Am I Looking ForPresentation Agenda Boilerplate/Site-wide Links
  24. 24. What Am I Looking ForPresentation Agenda Links from Non-Relevant Sites
  25. 25. What Am I Looking ForPresentation Agenda Blog Comment Spam
  26. 26. 3 Steps - Delete, Dilute, and Build
  27. 27. Delete Bad Links Presentation Agenda• Find contact info for spammy sites/non- relevant websites linking• Request to remove links or tag with NoFollow• Build My Rank has option to “Delete All Link Links”
  28. 28. Dilute Anchor Text Presentation Agenda How to Dilute Anchor Text:• Build new links with non- branded generic anchor text• Contact sites with over optimization and update anchor text
  29. 29. Build Links the Agenda Presentation Right WayCreate Great, Enticing, Informative Content
  30. 30. Build Links theAgendaPresentation Right Way Get Social
  31. 31. Build Links theAgendaPresentation Right WayGet Links to Deeper Pages On-Site
  32. 32. Build Links the Right WayPresentation Agenda Be Old Fashioned & Go Offline
  33. 33. Build Links the Right WayPresentation Agenda Become a Thought Leader
  34. 34. Can You Recover?
  35. 35. Overview Presentation Agenda• Rolling updates allow for sites to naturally recover• Matt Cutts says some sites should start over• is a site that has publically reported a recovery• Ali fan site has seen recovery!
  36. 36. Q&A Presentation AgendaThank you for watching our webinar! If you haveany questions, please feel free to contact:Tyler TanigawaSEO Client ManagerPoint 673-3064