The document discusses and debunks several common SEO myths. It provides evidence from Google sources like Matt Cutts that PageRank is not the most important metric, that linking out to other quality sites is good for SEO, and that the meta keywords tag does not impact rankings. The document advises focusing on quality content and links rather than obsolete or misleading tactics.
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
SEO Myths Busted by Theo van der Zee in 2011 J & Beyond talk
1. Theo van der Zee (@theovdzee) CEO & Co-founder, FinishJoomla (@finishjoomla) J & Beyond, May 2011 SEO Myths Busted
2. Theo van der Zee - Born 4 December 1985 in The Netherlands - Msc. Work- and Organizational psychology - Over 10 years experience in web design - Over 3 years experience in SEO - Twitter: @theovdzee
13. “ Our PageRank has dropped in the last PageRank update! Now what?” “ I don’t know, sue Google in court?”
14.
15. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48
17. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/
33. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.”
39. Coupon code JAB11 – 20% discount on all our products – Valid until 2 weeks from now – 50 coupons available Theo van der Zee [email_address] Twitter: @finishjoomla