3. Agenda
Text links
Common blog stats
Installing GA code
Segmenting everything
Top 10 rarely changes
How many posts on home?
blekko analysis
5 takeaways
8. Link Requests
First it comes as a request for product review
with (innocent) hints of links
Next, it becomes a request for specific
keywords within the link
Now some campaigns are asking for Google+
10. "Give Me Your Stats"
says the PR/ brand
uniques, visits, visitors, page
views, hits, unique visitors, bounce
rates, page loads, clicks
11. Visitors
It refers to an individual that visits a website. A
visitor can have multiple visits to a site. Of
course, if several people are sharing the same
computer it will be difficult to count distinct
visitors. Usually the tracking is done through a
combination of cookies and IP addresses.
12. Visits
A visit is an interaction a visitor has with a
website. When the visitor has left a site or
closed the browser or has been inactive for 30
minutes, the visit session is closed. If the visitor
comes back after 30 minutes or later, it is
considered a new visit.
13. Pageviews
A view of a page on your site that is being
tracked. If a visitor clicks reload after reaching
the page, this is counted as an additional
pageview.
14. Hits
It is considered as a request to the web server
for a file. This can be an HTML file, an image, a
sound clip, or something else. An HTML page
with many images would show several hits
even when the page is viewed just once.
23. 1 word KW ^s*[^s]+(s+[^s]+){0}s*$
2-3 word KW ^s*[^s]+(s+[^s]+){1,2}s*$
4+ word KW ^s*[^s]+(s+[^s]+){3,}s*$
Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments
24. Top 10 rarely changes
Do you really want to keep seeing same
things every time you login?