The document provides a list of top 10 tips for optimizing a LinkedIn profile, emphasizing the importance of having a complete profile with personal branding, effective networking strategies, and maintaining visibility through engagement. Key suggestions include customizing the public profile URL, actively participating in relevant groups, and utilizing the platform for market research and recruiting. Additional practical advice includes using LinkedIn's applications, following question categories, and managing connections thoughtfully.

2. LinkedIn Top 10 Tips

3. Un-Agenda Top 10 Tips
Do and Don’t

4. 1. Have a rich full profile:
• Add a photo
• Write a summary
• Use lots of keywords regarding your expertise to allow you
to be found
• Enable "full view" to increase your Google page rank
• Emphasize you, not your company – your site, not your
company’s
• Give and get recommendations (Just a single one looks
silly)

6. 2. Claim your short public profile URL – your brand. Have it contain
your name.
bad

7. 3. Insert your email address and/or phone no. in your Summary section of
profile (or part of your "Name"). You want to be easily reachable. e.g. John
[at] Doe.com

8. 4. CRM - Use the LI comments section for your own notes about the contact.

9. 5. Add high-value content infrequently to your connections. Just enough to
keep the connections alive. Example: promote your blog or website.

10. Be selective in including Twitter or Facebook updates on LinkedIn. Think of
your audience and your goal!

11. 6. Groups:
• Join relevant groups to increase your connectibility and represent
your target audience/buyers
• Participate to build brand
• Turn off group updates to reduce LI noise.
(Groups | My Groups | visually select group | Goto | Settings |
check/uncheck as desired )
• Sort Groups
(Groups | My Groups | Edit the order of your groups )
• Expose Groups that help build your brand (You’re known by the
company you keep!)

12. 7. Remove LinkedIn Contacts when needed

13. 8. Answer Questions. Follow Questions via RSS!
Subscribe to the RSS feed for question categories that relate to your
area of expertise so you can easily track and answer. Being seen at
the top of the answer list provides exposure and builds credibility.

14. 9. Add appropriate applications – Slideshare, Box.net, etc.

15. 10. Use Google to data mine for people. E.g. “Fuse Networks”
 3 hits, anonymous
74 full hits 
site:linkedin.com (inurl:in OR inurl:pub) -intitle:directory -inurl:dir -inurl:jobs “fuse networks"

16. BONUS tip for iPhone users
Get the free LinkedIn app and use the “In person”
feature (with Bluetooth enabled) to instantly
connect with people you meet

17. • Review event lists – see who’s going
• Personalize your invites
• Engage with your groups
• Use LI to keep in touch as
connections move to new
organizations

18. • Never spam
• Do not send generic invites
• Don’t dominate your LI updates with
tweets
• Remember to make your email
address visible

19. • Configure LI with at least two email
addresses. You don't want to get
locked out.
• Engage in discussion boards to do
market research.

20. • Use for recruiting; it’s a great way to
find passive candidates. Post jobs
on Group job boards that target your
candidate market – at no cost.
• Networking - post jobs in Activity
Updates to expand your candidate-
search reach.

21. • Your tips?