Search Engine OptimizationLearn to rank higher on search engines like Google, Yahoo, and Bing!Find out more about Ajax Union‘s services at:www.ajaxunion.com
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Joe Apfelbaum – Internet Marketing Guru Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin:http://www.linkedin.com/in/joeapfelbaum
Your customers are online.…But can they find you? 97% of consumers research products online before buyingSource: BIA/Kelsey Group, User View Wave VII, May 2010
Today We Will Discuss…• What is SEO?• Defining your plan: Research. Create. Measure.• Optimizing Your Content• SEO Do’s and Don’t’s• Google Analytics and SEO• Special Bonus for tonight’s workshop attendees!• Q&A with Joe Apfelbaum
Define your SEO goals• Research• Create• Measure
What is SEO?SEO is the process of affecting thevisibility of a website or a webpage in a search engine’s "natural"or un-paid search results.
Organic results on a search results page Organic Results 6
The anatomy of a search results page Ads (Google AdWords)
The anatomy of a search results page Local Results (Places Pages)
SEO Can Help Your Business Grow SEO Stands for Search Engine Optimization. • Makes Your Website Come Up In Search Engines • Helps Your Business Be Seen Online • Gives You Credibility On The Internet • Allows you to get leads and make sales • There is no secret to SEO • Anyone can do it!
Keyword Research What Keywords Do You Want To Rank For?
Optimizing your content: Title Tags The title element of a web page is meant to be an accurate and concise description of a pages content. Tips for optimizing your title tags: 1) Be concise: 70 characters max will show up in search results 2) Use important keywords 3) Write a relevant description
Optimizing your content: Link BuildingYour Goal Should Be To: Identify A Good Link Target:1) Send valuable traffic to your website • Start blogging2) Tell the search engines your site is an authority • Post in forums • Get listed in directories
On Site SEO VS Off Site SEO On Site Off SiteSEO that can be done on your SEO-based marketing that issite without exterior elements. done outside your site. • Title tags and meta tags •Back-linking or inbound linking • H1 tags •Article directory submissions • Graphic alt text •Commenting on related sites, • Layout and design elements forums and blogs • On-site articles/blogs •Social network marketing • Keyword density •SEO-friendly directory • Keyword-formatted URLs participation • Fresh content •Press releases • Indexing •Optimized video submissions • Internal linking •Keyword analysis • XML Sitemap •RSS Feeds • Robots.txt file •Posting on Q&A sites •Trackbacks
What to do with SEO:Helping Google, Yahoo, and Bing find your website • Use keywords in text. • Keep content fresh. Blogs are great! • Earn links from other sites, treat them like gold. • Drive traffic to your site, make content linkable. • Use a Google Sitemap - ask your webmaster for help!
What NOT to do with SEO:Avoid SEO scams and tricks – it won’t work. • Don’t stuff keywords into text • Don’t use hidden content • Don’t purchase any links • Don’t duplicate content. • Dont be sneaky: show Google what humans see. • Don’t rush it. SEO takes a long time!
Google AnalyticsOptimizing your website is vital. You want every visit to give you the best opportunity to make the sale! Missed Opportunities Website Visitors Who Did Not Become Customers Conversion rates are typically in the low single digits, approximately 2%.
Google Analytics Providing Answers to Difficult Questions Where are my visitors coming from?What keywords did they use to get there? Am I creating effective content? Where are visitors abandoning my shopping cart? Why? How can I improve site interaction? www.google.com/services/smallbusiness 26
Analytics Intelligence This feature is called Analytics Intelligence. It constantly monitors your websites traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports.
SEO WEBINARJoin Joe Apfelbaum for a free, follow-up webinar on Search Engine Optimization! WHEN: Friday 12/21, 11 a.m. - 11:30 a.m. EST HOW: Register for this complimentary webinar through the email you receive directly after tonight’s seminar! WHY: It’ll give you the chance to hone in on those SEO strategies and take a closer look at business optimization techniques! For more webinars, visit www.ajaxunion.com/webinar
RankZen Tool Ajax Union Has Developed A Keyword Tracking Tool Check it out FREE: www.RankZen.com RankZen will: • Help you identify which keywords you should be tracking • Allow you to track and save your domain • Report to you what position your URL is holding • Highlight your organic competitors, and much more!
Thank you!Find out more about Ajax Union: www.ajaxunion.com What Strategies Are YOUGoing to Impliment TODAY?