Purge film- Quantitative

1. Purge: Election Year -
Quantitative, Audience &
Qualitative
By Harmeet Kaur

2. Quantitative Research
This is the rating that
Purge got overall. It
was 6/ 10
This is the box office
figures fi Purge. It
shows the total gross
they made was
$79,213,375
More boys then girls
watched this movie, I
say this because boys
watch more of horror
genre movies then
girls.
This screen shot shows what the
age range for this horror movie,
which is 15+ so who ever
watches it at the cinema will be
over 15+ this is cause of the age
rating it has been given,
however on DVD any age can
get away with watching it.

3. Audience Research
Like said in the quantitative research there are more
boys then girls who watched this movie, I say this
because boys watch more of horror genre movies then
girls. Girls are more known of watching romantic and
comedy movies.
Like said before the target audience
for this movie is 15+ however when
it has come out on CD any age can
consume it.
Socio economic: Any
socio economic class
can watch this movie
as it is not aimed at a
specific class.
The sexual
orientation that can
watch this is any, it is
not aimed at a
specific sexual
orientation.
There is no specific
occupation needed
to watch this film,
anybody can watch it.
Product preferences
would be the horror
genre as it is a horror
movie; Ring 2
because it is a horror
movie as well.

4. Qualitative Research
These are the reviews I got for this
movie’ Purge’ the reviews are all
varied, not staying all of them are
positive there are some negatives as
well .A most common positive one
review is that this movie is ‘ The most
interesting of the Purge movies to
date’ common negative point Is that
some people didn’t like the ending of
the film it become ‘more of a rescue
mission movie in the final act’ .
The attitude to this media product is that its always a horror
genre. The screen shot below shows that, as all the three Purge
movies that have been released they all have a specified what
genre it is, which is Horror/ Thriller.
The way the news coverages done
for this film a posters. Posters were
released 6 months before the film
was shown. This made awareness of
the film and got them an audience
for this date of the realise.
Advertising campaigns such as blog
pages by fans for this film; like this
one on the right, the person has
written the plot, who's its starring
and who it has been directed by.
This is a brief outline of the film, so
the audience know what they are
expecting as well as who they are
expecting.

5. Source
http://www.imdb.com/title/tt4094724/
Quantitative Research
http://www.boxofficemojo.com/movies/?id=purge3.htm
https://www.commonsensemedia.org/movie-reviews/the-
purge-election-year
https://www.rottentomatoes.com/m/th
e_purge_election_year/
Qualitative Research
https://www.google.co.uk/search?q=all+purge+moviers&sourceid=ie7&rls=com.microsoft:en-
GB:IE-
Address&ie;=&oe;=&gfe_rd=cr&ei=qkmYWKGmEqKN8QfQybWAAg&gws_rd=ssl#q=The+Purg
e:+Anarchy&stick=H4sIAAAAAAAAAONgFuLWz9U3MDQsNK4sLlTiAnHK44uTK1K0pLKTrfTTMn
NywUR8cWpRZmqxFYhd_IgxnFvg5Y97wlJ-
k9acvMbowYVHsZAWF5trXklmSaWQAhe_FLJ9GgxSvFzIAjwAjSlGaJEAAAA
https://kpmovieblog.com/2016/08/18/the-purge-election
year-2016-review/