2. Strength
• We know who our target audience is which therefore
shows us what we need to include in our short film.
Whether if its age rated suitable for young adults to watch.
• We know the charity that we are using which show what
specific thing we will need to include in our short campaign
film.
• We now know the majority of audience. This helps us as we
know how many people we are viewing it against.
• We now know the age group as all of them were 16-19. This
mean we are able to use strong language as well as certain
violence scenes as it is the appropriate age group.
3. Weakness
• We do not know what gander most of our audience are
because of our late questions. This means that our
survey may have false accusation and should be
corrected before hand.
• We do not know how to us surveymonkey.com. This
was our first time using the website which therefore
means we are inexperienced in creating surveys and
questions.
• We did not ask the right questions to get the right
answer. There were some questions we had asked
which we had then realised wasn’t really worth asking
as we did not need it.
4. Opportunities
• We gave them confidences and a chance to talk to us. This
makes them feel much better and makes them feels like
they have someone to talk to.
• We gave them the survey. This means that they were able
to get question from how they felt in that situation.
• We gave them the option to list what was happening to
them. This made the survey much one easier for the
viewers to answer and less time consuming.
• We can also do interviews to gather information to the
audience. We will do this during our short film while we are
editing.
• We listen to them which means that we are doing a good
thing and to try and stop bullying.
5. Threats
• Most of the audience are shy. This may not give us a clear
message of how they are really feeling because the
situation may be personal to them.
• They do not want to state personal information. This would
not allow us to brainstorm ideas of how we can stop
bullying if we do not know their emotions.
• Some of the information that they may have given us may
not be true. This could affect the different charts and
surveys shown. However secondary research can be done
instead for example finding information from the internet.
However primary research is much more important as we
need to know who the target audience is and what their
intrests are for the short campaign film.
