Twitter With Hudson Valley Wine Goddess


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Twitter With Hudson Valley Wine Goddess

  1. 1. Twitter with @hvwinegoddess
  2. 3. Possible Business Uses <ul><li>Instant Feed Back </li></ul><ul><li>Instant Q & A </li></ul><ul><li>Instant Recommendations </li></ul><ul><li>Instant Referrals </li></ul><ul><li>Turns you into a resource for others </li></ul><ul><li>Instant Marketing </li></ul><ul><li>Find Conversations </li></ul><ul><li>Find Like-Minded People </li></ul><ul><li>See what others are saying about your company </li></ul><ul><li>Easy to partner with other businesses and see what your competitors are doing and selling </li></ul>
  3. 4. Opportunities <ul><li>Opportunities in 140 characters or less </li></ul><ul><li>New mode of customer communication that can be tailored to customer preferences </li></ul><ul><li>Relationship building – Adding Value </li></ul><ul><li>Product promotion and sales </li></ul><ul><ul><li>Identify your audience </li></ul></ul><ul><ul><li>Provide useful content </li></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><li>Corporate Reputation Management </li></ul><ul><ul><li>Your brands personality. </li></ul></ul><ul><ul><li>A live person </li></ul></ul>
  4. 5. <ul><li>Event Tweeting </li></ul><ul><ul><li>Use platform for live tweeting during events </li></ul></ul><ul><ul><li>Use a hashtag #hudsonvalley #gunkswine #hvwine </li></ul></ul><ul><ul><li>Tweet about blog, and video </li></ul></ul><ul><li>Crisis Management </li></ul><ul><ul><li>Fastest way to respond and maintain open channel </li></ul></ul><ul><li>Issue Advocacy </li></ul><ul><ul><li>Connect people with similar interest </li></ul></ul><ul><ul><li>Non-profits create a community, provide useful information ot those they serve, volunteers, donors and others supporters </li></ul></ul>
  5. 6. Strategic Approach to Using Twitter Strategy Follow Create Engage Customer Relations Your customers and potential customers Content relevant to customers: tips, company info Answer questions, respond to comments Crisis Management Brand, products and relevant issues Direct to additional resources, updated info, explanation Answer questions, respond to comments, raise issues, provide info Corporate Reputation Management Industry leaders, similar interest, media, groups Insights, expertise, become a thought leader Jump in conversation. Be transparent and add value Event Coverage People interested or attending event, media Event info, updates, behind scenes coverage, discounts Tweet-ups, talk to attendees, ask and answer questions Product Promotion & Sales Current & potential customers. Similar products Links to online promo, upcoming sales, discount codes Provide info, answer questions Issue Advocacy Interested in your cause, industry, news, leaders Added value: health tips, fundraising info,, alerts Know your followers. Thank them for support. Get them involved
  6. 7. Hold Conversations and Get Followers and engage <ul><li>Twitter is a discussion channel </li></ul><ul><ul><li>What you can add to the community </li></ul></ul><ul><ul><li>It’s not about what you can get out of Social Media but what you can contribute </li></ul></ul><ul><ul><li>More value you create, more value will be created for you </li></ul></ul><ul><li>Get Followers – better to have qualified followers than quantity </li></ul><ul><li>Be interesting </li></ul><ul><li>Be conversational – engage with people </li></ul><ul><li>Follow relevant people. If you follow them ,the will most likely follow you back. </li></ul>
  7. 8. Provide Customer Support <ul><li>Respond to concerns </li></ul><ul><li>Update customers with downtime or problems </li></ul><ul><li>New product developments </li></ul><ul><li>Don’t shy away from responding to negative comments. Turn them around to a positive </li></ul>
  8. 9. Promoting Blog Giving Info Event coverage Promoting Blog
  9. 10. Creating a Profile <ul><li>Says everything about you in 160 characters </li></ul><ul><li>Place for your website or blog </li></ul><ul><li>Make use of a background, colors, fonts </li></ul><ul><li>Use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it. </li></ul><ul><li>ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon. </li></ul>
  10. 11. How to make a Twitter Post <ul><li>140 characters to per message </li></ul><ul><li>Hashtags(#) to track messages </li></ul><ul><li>Use @ symbol for replies </li></ul><ul><li>Use D, followed by account name to send direct message to someone </li></ul><ul><li>Use “RT @accountname: ” followed by quote to retweet someone’s tweet </li></ul>
  11. 13. What to Tweet <ul><li>Daily occurrences (things your working on) </li></ul><ul><li>Your clients (projects your working on or their websites) </li></ul><ul><li>Links to things you find interesting </li></ul><ul><li>Things your listening to </li></ul><ul><li>Items on (both yours and others) </li></ul><ul><li>Items in your Facebook newsfeed </li></ul><ul><li>Things from your blog or your blogroll </li></ul><ul><li>Places or meetings you are currently attending </li></ul><ul><li>Post jobs or ask for potential positions </li></ul><ul><li>Events of interest or attending </li></ul>
  12. 15. Retweet <ul><li>What to Retweet </li></ul><ul><ul><li>How-tos </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Warnings </li></ul></ul><ul><ul><li>Freebies </li></ul></ul><ul><ul><li>Contest </li></ul></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Article links </li></ul></ul><ul><ul><li>Make sure your retweets are relevant to what you represent or of interest to your followers </li></ul></ul>
  13. 16. Shrink Long URL’s <ul><li>Tools exist to shrink long URLs: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  14. 17. Beware <ul><li>Can be very addictive </li></ul><ul><li>Can cause black-outs!!! You’ll find yourself asking: Where Did All The Time Go Today? Answer: Twitter </li></ul><ul><li>Can cause you to leak out more than you care to </li></ul><ul><li>Once it’s on the Internet…it stays on the Internet </li></ul><ul><li>Can destroy your reputation if used incorrectly </li></ul>
  15. 18. Do’s and Don’t <ul><li>Do’s </li></ul><ul><ul><li>What would come naturally at a social gathering </li></ul></ul><ul><ul><li>Communicate with others as you would in person </li></ul></ul><ul><ul><li>Respond to others random and make new connections </li></ul></ul><ul><ul><li>Ask questions (about work, jobs, services, likes and dislikes) </li></ul></ul><ul><ul><li>Provide help and assistance as much as possible </li></ul></ul><ul><ul><li>Share news, information, gratitude, stories </li></ul></ul><ul><ul><li>Be as much a human as you can be </li></ul></ul><ul><li>Don’t </li></ul><ul><ul><li>Just talk about yourself or your services </li></ul></ul><ul><ul><li>Tweet about your products or services all the time. Use an 80/20 rule </li></ul></ul><ul><ul><li>Be unsocial/introverted/non-spoken </li></ul></ul><ul><ul><li>Send DMs to people that look like an advertisement (unless they ask a question about your products or services) </li></ul></ul><ul><ul><li>Be rude, unless someone had it coming </li></ul></ul>
  16. 19. Who to Follow <ul><li>Me @hvwinegoddess </li></ul><ul><li>Follow People Being Followed by Those Your Following </li></ul><ul><li>Follow Thought Leaders and Bloggers </li></ul><ul><li>Follow People You’ve Seen At Events </li></ul><ul><li>Don’t Follow Too Many At Once </li></ul><ul><li>Don’t Start Removing Immediately If They Don’t Follow You Back </li></ul><ul><li>Use to find people to follow </li></ul><ul><li>Use twitter lists – follow list of influential people in your industry </li></ul>
  17. 21. Twitter for Marketing/PR <ul><li>Drive traffic to your site or blog </li></ul><ul><li>Monitor your brand using </li></ul><ul><li>Promote events and add a Hashtag </li></ul><ul><li>Put AddThis or TwitThis to your site or blog </li></ul><ul><li>Become the thought leader in your industry </li></ul><ul><li>Seek out reporters, bloggers, media personnel </li></ul><ul><li>Watch for promotional opportunities </li></ul><ul><li>Send a DM instead of email </li></ul><ul><li>Build Your Public Relations </li></ul>
  18. 22. Public Awareness <ul><li>Add your twitter address to your signature line in your email. </li></ul><ul><li>Add the twitter icon to your website linked to your twitter account </li></ul><ul><li>Add the twitter url to all advertising </li></ul><ul><li>Insert twitter feed to your facebook page </li></ul><ul><li>Insert twitter feed to you blog </li></ul><ul><li>Have a sign in your business that says: </li></ul><ul><li>Follow us </li></ul><ul><ul><li> hvwinegoddess </li></ul></ul><ul><ul><li>hvwinegoddess </li></ul></ul>
  19. 23. Twitter Tools <ul><li>Twitter.ezinearticles – find people to follow in your nich by checking the categories of the authors at </li></ul><ul><li> – See who is following you and who you aren’t following back </li></ul><ul><li> – provides recommendations on who to follow </li></ul><ul><li> –manage your tweets, FB posts, and blogs </li></ul><ul><li> – syndicate your tweets to other places on the web </li></ul><ul><li> – uploads and posts picture to twitter </li></ul><ul><li> – desk top application to manage your account(s) </li></ul>
  20. 24. <ul><li>Twollo – find people with same interests. Leading way to get targeted twitter followers </li></ul><ul><li> – follow the conversation for #hash tags </li></ul><ul><li> – search people, hastags, topics </li></ul><ul><li> – for blog and website visitors </li></ul><ul><li> – for you to tweet </li></ul><ul><li>, splitweet – manage multiple tweeter and FB accounts and schedule tweets </li></ul><ul><li> to follow hashtags </li></ul><ul><li> – automaticly post rss feed as a tweet (ie blog, newsfeed) </li></ul>
  21. 25. Mobile Apps <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Hootsuite for Iphone </li></ul><ul><li>Tweetdeck for Iphone </li></ul>
  22. 26. <ul><li>Social Media and PR Consulting for Small Business </li></ul><ul><li>Debbie Gioquindo </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>914.474.7780 </li></ul><ul><li>Presentation can be found </li></ul>