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A WORKING SMARTER RESOURCE




 A Practical Guide to using
 Social Media in your Job
       An overview

                 Jane Hart
Centre for Learning & Performance Technologies
                bit.ly/some4job
About this Guide
  In the workplace, individuals are making increasing use of 
  social media tools to support their own as well as their 
  team's performance and productivity.

  The free availability of a huge number of online tools 
  means that it is now very quick and easy to set up and 
  use these tools for your own purposes. 

  The Guide looks at a range of activities you are likely to 
  encounter in your job and how using social media tools 
  can help you and your team become more productive.  
  The complete Guide is available at bit.ly/some4job
A Practical Guide to using Social Media in your Job             2
Contents

 1 – Finding things out on the Web
 2 – Keeping up to date with new content on the Web
 3 – Building a trusted network of colleagues
 4 – Communicating with your colleagues
 5 – Sharing resources, ideas & experiences with your colleagues
 6 – Collaborating with your colleagues
 7 – Improving your personal productivity




A Practical Guide to using Social Media in your Job                3
1 ‐ Finding things out on the Web

                                    If you are looking for 
                                    help or information 
                                    whilst you are doing your 
                                    job, what do you do? 
                                    Where do you go first?



A Practical Guide to using Social Media in your Job              4
If you can't find the answer in your 
organisation's intranet or learning 
portal, then you, like millions of other 
people probably go to Google. In 
fact Google.com receives 7.2 billion 
daily page views and 620m daily 
visitors. But are you getting the most 
out of Google? In How to use Google 
to search effectively, we look at some 
of the clever ways you can use Google 
to get the best search results.


A Practical Guide to using Social Media in your Job   5
But don't forget there are also 
                                                      a number of other and tools 
                                                      around to search the web.  

                                                      You'll find some suggestions in 
                                                      Search the web with other 
                                                      tools




A Practical Guide to using Social Media in your Job                                      6
Wikipedia and YouTube usually rank quite highly on a 
search results list. But what other sources are useful and 
valuable that you should know about? We list some useful 
sources of information and instruction.




A Practical Guide to using Social Media in your Job           7
2 ‐ Keeping up to date with new
     Web content 

   The world is changing fast, and 
   your job may require you to 
   keep up to date with what is 
   happening in your industry. In 
   this section we look at some 
   ways to do this.
A Practical Guide to using Social Media in your Job   8
Be kept informed 
                                                               about what's 
                                                               happening by 
                                                        monitoring the web 
                                                      for new content using 
                                                              Google Alerts.




A Practical Guide to using Social Media in your Job                            9
Read industry, analyst or organisation 
                                   blogs where new postings are being 
                                   made all the time.


A Practical Guide to using Social Media in your Job                          10
Even better, subscribe to blog and 
  website news so that it is sent to 
  you automatically, rather than you 
  having to spend valuable time 
  searching for new content, and 
  aggregate all your news feeds in a 
  reader like Google Reader




A Practical Guide to using Social Media in your Job   11
3 ‐ Building a trusted network of 
    colleagues
                                                Another very important 
                                                and key way of keeping 
                                                up to date is to be in 
                                                constant contact with 
                                                colleagues whose 
                                                opinions and thoughts 
                                                you trust and value.
A Practical Guide to using Social Media in your Job                       12
Although Facebook is often 
    frowned upon in business circles, it 
    has over 400 million users, so there 
    are plenty of opportunities to build 
    a network of colleagues from all 
    over the world if you so desire.



A Practical Guide to using Social Media in your Job   13
LinkedIn is a large network aimed 
                                                 at professional people, where its 
                                                 focus is to help members establish 
                                                 professional connections with 
                                                 others.




A Practical Guide to using Social Media in your Job                                    14
Twitter is a public micro‐updating 
                                                      service which allows individuals to 
                                                         keep in touch with one another 
                                                                using tweets of up to 140 
                                                                               characters.




A Practical Guide to using Social Media in your Job                                          15
Yammer is a private micro‐sharing 
   service for both in‐company and 
   community use ‐ based on 140 
   character updates.




A Practical Guide to using Social Media in your Job   16
4 ‐ Communicating with your
    colleagues

                                            Communication is a key 
                                            aspect of working 
                                            effectively and 
                                            productively in your 
                                            team, department or 
                                            organisation.
A Practical Guide to using Social Media in your Job                   17
Email has become the standard way of 
communicating online, whether it be 
friends, family, colleagues or 
business. Web‐mail has now become 
very popular, particularly Gmail, because 
it is accessible from any computer ‐ at 
home or work.




 A Practical Guide to using Social Media in your Job   18
There are also a number of spin‐off systems that 
   extend the functionality of webmail even further, i.e. 
   Google Buzz ‐ which extends email into a 
   conversation, and Google Wave ‐ which extends 
   email into a real‐time conversation




A Practical Guide to using Social Media in your Job          19
Instant messaging (IM) has also 
                                                  become a very important way for 
                                                  people to communicate with one 
                                                  another immediately. Skype is an 
                                                  important tool supporting both 
                                                  text chat and voice calls. 




A Practical Guide to using Social Media in your Job                                   20
If instant messaging is blocked in your organisation, as 
  it sometimes is, other alternatives are online talk and 
  video groups, like Voxopop and Zorap.




A Practical Guide to using Social Media in your Job           21
Although many web meeting 
     systems are enterprise tools, 
     there are a range of web 
     meeting tools that offer a range 
     of functionality for small 
     meetings that anyone can set 
     up, and for free.

     For instance Dimdim is free for 
     up to 20 users



A Practical Guide to using Social Media in your Job   22
5 ‐ Sharing resources, ideas and 
 experiences with your colleagues

  A key feature of the use 
  of social media is that 
  it supports sharing ‐ of 
  resources, ideas and 
  experiences.

A Practical Guide to using Social Media in your Job   23
Sharing calendars:  One of 
 the simplest things to share 
 is your calendar, this will let 
 you easily schedule 
 meetings and events with 
 others. One useful tool for 
 doing this is to use Google 
 Calendar




A Practical Guide to using Social Media in your Job   24
Sharing files: If you want 
                                                      to share files across 
                                                      computers or with others, 
                                                      there are a number of 
                                                      tools to support 
                                                      this. Dropbox is a very 
                                                      popular tool.




A Practical Guide to using Social Media in your Job                                 25
Sharing web links. If you want to share weblinks
  with others, then social bookmarking tools are an 
  easy way to do this. Two popular social 
  bookmarking tools are Delicious and Diigo




A Practical Guide to using Social Media in your Job    26
Sharing resources: If you want 
to share resources like photos, 
videos, documents, 
presentations, etc) with others, 
there are a number of major 
hosting sites that allow you to 
upload your own resources and 
then share them privately or 
publically with others, e.g. Flickr
for images, YouTube for videos 
and screencasts, Slideshare and 
Prezi for presentations.


A Practical Guide to using Social Media in your Job   27
Sharing ideas, experiences and 
                                                      more: You might want to consider 
                                                      using blogging or podcasting tools 
                                                      to do this. With blogging tools 
                                                      you can write regular blog 
                                                      postings that document your 
                                                      thoughts that others can 
                                                      comment on. A very easy tool to 
                                                      get started with blogging is 
                                                      Posterous.   If you prefer to create 
                                                      podcasts, then these can easily be 
                                                      achieved using a tool like 
                                                      Audacity.


A Practical Guide to using Social Media in your Job                                           28
5 – Collaborating with your
   colleagues


                                           A further aspect of the 
                                           use of social media is that 
                                           it supports group and 
                                           team collaboration.


A Practical Guide to using Social Media in your Job                       29
Collaborative working normally refers to a group 
of people working together to create a 
document, presentation, spreadsheet 
etc. Online office suites let people work 
together on a file and have an equal ability to 
add, edit, or delete items in it. Working 
collaboratively in this context means only one 
version of the document is maintained ‐ rather 
than multiple copies showing different 
edits. Google Docs is the most online 
office/collaboration suite.




  A Practical Guide to using Social Media in your Job   30
There are also a range of live text 
collaboration tools that support 
real‐time collaborative writing and 
useful for ad hoc collaboration, e.g. 
TypeWithMe.




                                     31
Wikis ‐ or editable web pages ‐
                                     provide another way of working 
                                     collaboratively on a common 
                                     resource, e.g. building a knowledge 
                                     base or resource area. Once again 
                                     there are a range of wiki tools 
                                     available to do this, but PBWorks is a 
                                     useful one




A Practical Guide to using Social Media in your Job                            32
When working within a team or group you 
   might want to have a shared group 
   workspace where you have access to a 
   number of social media tools to work 
   together as a group. Grou.ps is a free tool 
   that easily lets you set up a secure, private 
   group space with social networking 
   functionality, forums, blogs, wikis etc as 
   well as RSS feed.




A Practical Guide to using Social Media in your Job   33
7 – Improving your personal
   productivity

Here are some further tools that will 
help to improve your personal 
productivity as well as aggregate 
the resources and tools 
you already have.


A Practical Guide to using Social Media in your Job   34
Having a good online experience is 
essential in order to manage your 
own personal productivity, so it goes 
without saying you need a good web 
browser, as it is your "window on the 
web world". Firefox is a very popular, 
free, open source browser. One of 
the reasons for its popularity is the 
thousands of add‐ons available for it 
which increases its functionality.




A Practical Guide to using Social Media in your Job   35
Another useful tool is a personal 
                                                   online dashboard. This lets you 
                                                       keep track of all your online 
                                                 activities in one place, and is also 
                                               know as a "start page". One of the 
                                              most popular dashboards is iGoogle, 
                                               which lets you create a customised 
                                              version of the Google home page as 
                                              your personal start page, where you 
                                                       can aggregate content from 
                                                       different social media tools.




A Practical Guide to using Social Media in your Job                                      36
There are many other tools that 
  can help to improve your 
  personal productivity, e.g. tools 
  for keeping your computer 
  backed‐up, for information and 
  time management, as well as 
  note taking. Many tools also 
  provide collaboration features so 
  can also support team 
  productivity.



A Practical Guide to using Social Media in your Job   37
Find the complete Guide 
                                   at
                           bit.ly/some4job




A Practical Guide to using Social Media in your Job   38

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A Practical Guide to using Social Media in your Job