Assessment for new A level media

1. NewsAssessment1B 2017 - StudySourcesA and B - 28th
January 2016 and thenanswerquestions1-4.
Source A

2. NewsAssessment1B 2017 - StudySourcesA and B - 28th
January 2016 and thenanswerquestions1-4.
Source B

3. NewsAssessment1B 2017 - StudySourcesA and B - 28th
January 2016 and thenanswerquestions1-4.
1. To what extent do the elements of media language used in Sources A and B convey
different values, attitudes and beliefs about the world?
In your answer you may:
 analysethe ways in which media language has been used to convey values, attitudes
and beliefs about the world
 refer to news values, bias and differences between broadsheetand tabloid
 refer to relevant contexts and academic ideas and arguments in your analysis and
draw judgments and conclusions in relation to the question. [15]
2. Compare the representation of ethnicity in the Guardian and The Daily Mail
In your answer you should:
 Discuss thechoices made by the producers in representing ethnicity and the
contrasting readings.
 Explain similarities and differences between the products. Your examples should
include written, symbolic and technical codes [15]
3. Technological advances have created a long term decline in the circulation of
national newspapers. Explain how the newspaper industry has responded to these
changes. Refer to a newspaper you have studied to supportyour answer. [10]
In your answer you should:
 explain the relationship of recent technological changeto the production,
distribution and circulation of newspapers
 refer to the newspaper you have studied as an example of how newspapers have
responded.
4. Evaluate the usefulness of one of the following in understanding audiences for
online newspapers such as TheGuardian and The Daily Mail: EITHER Gerbner’s
cultivation theory ORShirky’s ‘end of audience’ theory. (Shirky states old models of
producer-audience have broken down. It’sallaboutconnectionsand participatory
networks. We now publish first and then filter.) [10]