This document provides circulation, readership, and demographic information for several major UK newspapers, including The Daily Mail, The Guardian, The Sun, Daily Mirror, The Times, The Telegraph, Daily Express, and The Independent. It lists print and online circulation figures, social media followers, the year each paper was established, its owner, mission statement, and political affiliation.

1. News and Online Media: Circulation and Readership of National Newspapers
Newspaper Print circulation
Print
readership
Online
(PC)
circulation/
readership
Social
Media
circulation/
readership
Breakdown
of ages of
readers
Social Demo‐
graphic of
readers (ABC1
etc.)
Year the
paper
first
established
Who
owns the
paper?
Mission statement of the
paper
Political affiliation
and any other useful
information.
The Daily
Mail
1,428,541 3,052,000 14,068,817
Facebook
likes:
13,037,518
Twitter
followers:
2.13million
Instagram:
322,000
Snapchat:
15‐24 (6.0%)
25‐34 (5.0%)
35‐44 (6.3%)
45‐54 (9.3%)
55‐64 (19.0%)
65+ (54.4%)
(In 000s)
AB Adults (877)
ABC1 Adults
(1912)
ABC1C2 Adults
(2542)
C1 Adults (1035)
C2 Adults (630)
DE Adults (510)
1896
dmg
media
In touch with the hearts and minds of
‘Middle England’, it reflects the
concerns, hopes and lifestyle of this
powerful audience that forms the
economic backbone of Britain, with the
power to make or break brands.
With a proud tradition of editorial
integrity and campaigning journalism,
the Daily Mail is a trusted news brand
and a consistent market leader, with
3.3m readers.
Right wing,
Conservative
Cost: Monday ‐ Friday
65p, Saturday £1
Advertising: Full page
colour, one insertion
£ 45612‐£ 49896
The
Guardian
146,100 887,000 7,650,000
Facebook
likes:
7,778,049
Twitter
followers:
6.87 million
Instagram:
758,000
Snapchat:
15‐24 (10.4%)
25‐34 (14.9%)
35‐44 (15.0%)
45‐54 (15.6%)
55‐64 (16.2%)
65+ (28.0%)
(in 000s)
AB Adults (556)
ABC1 Adults (751)
ABC1C2 Adults
(823)
C1 Adults (195)
C2 Adults (72)
DE Adults (64)
1821
Guardian
News &
Media
The Guardian attracts a unique group
of people. People curious about the
world around them, who travel, who
embrace change and new technology.
Progressive people, valuable people.
Our audience are hyper‐mobile.
They're always on. They are infinitely
connected, contactable consumers of
content.
Left wing, Labour
Cost: Monday ‐ Friday
£2.00, Saturday £2.90
Advertising: Full page
colour, one insertion
£18000
The Sun
1,564,249 3,488,000 5,350,725
Facebook
likes:
3,010,350
Twitter
followers:
1.34 million
Instagram:
105,000
Snapchat:
15‐24 (9.1%)
25‐34 (15.3%)
35‐44 (13.4%)
45‐54 (17.7%)
55‐64 (16.1%)
65+ (28.4%)
(in 000s)
AB Adults (359)
ABC1 Adults
(1093)
ABC1C2 Adults
(2203)
C1 Adults (734)
C2 Adults (1110)
DE Adults (1285)
1964 News UK
The Sun is more than a newspaper. It
is an instigator, an entertainer, a
cultural reference point, a finger on the
pulse, a daily relationship.
Right wing,
Conservative
Cost:
Monday ‐ Friday 50p,
Saturday 70p
Advertising: Full page
colour, one insertion
£55502
Daily
Mirror
626,541 1,566,000 5,110,009
Facebook
likes:
2,900,580
Twitter
followers:
964,000
Instagram:
88,300
Snapchat:
15‐24 (6.4%)
25‐34 (9.7%)
35‐44 (10.2%)
45‐54 (15.3%)
55‐64 (16.3%)
65+ (42.0%)
(in 000s)
AB Adults (145)
ABC1 Adults (523)
ABC1C2 Adults
(1009)
C1 Adults (378)
C2 Adults (486)
DE Adults (557)
1903
Trinity
Mirror
Left wing?
Cost:
Monday ‐ Friday 65p,
Saturday £1.00
Advertising: Full page
colour, one insertion
£36800

2. The Times
448,533 1,055,000 881,000
Facebook
likes:
705,628
Twitter
followers:
1.05 million
Instagram:
33,200
Snapchat:
15‐24 (8.3%)
25‐34 (8.8%)
35‐44 (8.9%)
45‐54 (16.9%)
55‐64 (19.8%)
65+ (37.3%)
(in 000s)
AB Adults (665)
ABC1 Adults
(922)
ABC1C2 Adults
(1001)
C1 Adults (257)
C2 Adults (79)
DE Adults (54)
1785 News UK
A faithful recorder of the times for
more than 200 years. It is
authoritative, credible, responsible,
trusted and a part of the nation’s
cultural heritage. A premium British
brand, recognised the world over.
Right to centre
Cost: Monday ‐ Friday
£1.40, Saturday £1.50
Advertising: Full page
colour, one insertion
£ 27195
The
Telegraph
476,466 1,102,000 7,189,000
Facebook
likes:
4,377,592
Twitter
followers:
2.32 million
Instagram:
108,000
Snapchat:
15‐24 (5.0%)
25‐34 (6.0%)
35‐44 (6.4%)
45‐54 (9.4%)
55‐64 (17.6%)
65+ (55.6%)
(in 000s)
AB Adults (649)
ABC1 Adults (952)
ABC1C2 Adults
(1036)
C1 Adults (303)
C2 Adults (84)
DE Adults (66
1855
Telegraph
Media
Group
The Telegraph believes that
knowledge, information and insight
are the keys to moving forwards in
today’s world.
The Telegraph exists to inspire people
to have the perspective they need to
progress in life.
It is dedicated to fulfilling this promise
in every facet of its business model and
consumer experience: whether that
means the unparalleled news,
comment and opinion delivered by its
award‐winning journalism, its
unrivalled consumer advice and
product offerings, or its industry‐
leading events and media solutions
Right wing
Cost: Monday ‐ Friday
£1.60, Saturday £2.00
Advertising: Full page
colour, one insertion
£ 59000
The Daily
Express
374,013 2,463,000 4,015,000
Facebook
likes:
1,247,016
Twitter
followers:
692,000
Instagram:
125
Snapchat:
1900
Express
Newspape
rs
“The Daily Express speaks for and
crusades for the British people. It
covers world and domestic news in
depth and with style; with its team of
trenchant and witty commentators
also offering their take on current
events.”
Right wing
Advertising: Full page
colour, one insertion
£ 34545
The
Independent
6,525,514
Facebook
likes:
7,712,483
Twitter
followers:
2.4 million
Instagram:
4,844
Snapchat:
15‐24 (14.4%)
25‐34 (11.3%)
35‐44 (15.1%)
45‐54 (23.2%)
55‐64 (17.3%)
65+ (18.7%)
(in 000s)
AB Adults (127)
ABC1 Adults (205)
ABC1C2 Adults
(250)
C1 Adults (78)
C2 Adults (45)
DE Adults (36)
1986 ESI Media
The Independent is an unbiased and
trusted voice in British journalism, with
a growing global reach through its
website and social media.
The Independent boasts some of the
best household names including Simon
Calder on travel, Robert Fisk on the
Middle East and Grace Dent on food
and opinion.
Centre left
Online only