3. By the end of this lesson you:
You must be able to define the concepts of mass
audience, niche audience and target audience.
You should be able to explain why media
companies classify people into groups.
Amazing if you can analyse a media product
designed for a specific audience.
6. Term Definition Example
Mass Audience The widest range of
people possible.
Media specifically
designed to reach a
large audience
Dancing on Ice
X Factor
Eastenders
Niche
Audience
A vary narrow, specific
group of people
Antiques Road show
BBC4
Profiling &
Classifications
Ways of putting people into
groups based on
demographic, socio-economic
or psychographic
characteristics
12-16 years old
Male
White
Student
Video games
7. Are each of the following examples
designed for
Mass
or
Niche
audiences
8.
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10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24. Target Audience
Consumer
Demographics
Match the key words with the definitions by
drawing a line connecting them.
25. Target audience
Consumer
Demographics
A profiling model that classifies a
section of the population who
share common characteristics,
such as age, gender, race, class,
values and beliefs, interests and
hobbies, etc.
A person or group of people
who take in a media product.
IE:Watching aTV programme,
reading a magazine or visiting
a website
A specific group of people at
which a media product is
aimed.
26. The CONSUMERS of mass media texts.
Media audiences can be a group (such as
the cinema audience, for instance) or
individual (such as the reader of a
newspaper).
Consumption can take place in public or
private and can be domestic, leisure or
work related.
27. These include all forms of Media which can be
“read”, such as:
Film
TV
Newspapers
Magazines
Radio
Advertising
Internet
Photography
etc…
28. Groups are classified in order for media
companies to design products that will
appeal to different groups of people.
29. The 5 Demographics we most commonly
consider in Media are:
1. Age
2. Gender
3. Race
4. Class/ Income
5. Values and beliefs/interests and hobbies.
30. Pick a DVD cover, film poster, film trailer or
a TV or printed advert.
Explain who is the product aimed at (target audience),
following the example provided in the lesson? (Think of
a specific audience demographic – do not generalise)
How do you know? Explain your answer.
31. Who is the target
audience for this film?
How do we know?
White female protagonist (13-
16)
Lipstick mark
Reference to female clothing
Reference to other films with
protagonist female roles.
Use of soft and bright colours
associated with young female
fashion and pop culture.
32. Who is the target
audience for this film?
Can you say why?
Demographics:
1. Age
2. Gender
3. Race
4. Class/ Income
5. Values and beliefs/interests and
hobbies.
Target Audience
Age 13-16
Females
White (UK/English speaking
countries)
Students/ Pocket money / part
time employment
Pop culture/Pop music/Boys
33. • This person is wishing that there was a website that would
appeal to her and her lifestyle (interests and values)
• Write her thoughts. What exactly could she be wishing for?
34. What is a mass audience?
What is a niche audience?
What is a target audience?
Explain why media companies divide people into
groups.
Explain one way media companies classify people.
What is the name of this profiling model?
36. Effort Level: Description:
1 Excellent – all work completed, with great detail, description.
2 Good – most work completed but more detail required.
3 Satisfactory – some work completed.
4 Unsatisfactory – some work incomplete.
5 Poor – most work incomplete.