I have researched who I am and what I want in the future. My goals and my dreams and who I want to connect with

1. PERSONAL BRAND EXPLORATION
Cristian Buezo
Project & Portfolio I
June 21, 2020

2. Oldest and only sibling of 3 to be born in
Guatemala and traveled to the U.S at 3 years at
age. Growing up in East Los Angeles i didn't have
much but that made me appreciate the littlest
thing i received or worked for. What really made
me who i am , is the way i got disciplined growing
up but on the other hand i tried my best to be
happy and really live life with laughter.After
watching and playing sports my whole life i
decided to join Full Sail’s Sports Marketing & Media
Program.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Analyst
• Marketing Specialist
• Advertising and Promotions
Manager
Hero Brand Archetype - Gets others
out their comfort zone through
courageous acts to be strong and as
competent as possible by showing the
challenges you have to overcome so
we wont give up in the future.
Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 70% male, 35-45
years old, Predominately White,
Married, College Educated, Located
in Midwest
• PSYCHOGRAPHICS: Have a
passion for the team and have a
winning mentality. They love
sports and are very likely to be
former athletes
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR Manager
(PBR), Krystle Beavis, Marketing
Manager (PBR), Kacy Burke, Senior
Marketing Manager (PBR)
Recruiters & Hiring Managers at GBP, LAR, and LAC
TARGET AUDIENCE

5. GOALS
Short Term: (Post Graduation , 2023 )
• Grab an entry level job at FoxCoast Alliance
‣ Associate with as many connection i can and sign
up for the Sports Marketing Association then send
résumé out after 2 years of entry level.
Mid Term: (2028)
• Leading my own Social Media team to help develop
and execute social media strategies to increase social
channels and the teams fanbase .
‣ Increase our social media channels by 5-10% year
by year.
Long Term: (2043)
• Become Sports Media Account Executive
‣ Focus on Media and strengthen communities
across the network. Lead teams to increase profits ,
increase channels , and attendance for games

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sports Knowledge and Recognition 85%
KeyNote Proficient 65%
Time Management 70%
Perfectionist 80%
SOFTHARD
Analytical or Scientific Software 5%
Information retrieval or search software 5%
Deductive Reasoning 40%
Active Listening 85%
SOFTHARD

7. I assist with bringing people together by
being professional and motivating the work
environment by being the jokester persona i
am. When both combined i see social media
channels rising and attendance rates rising
PROMISE

8. CREDENTIALS
Work Experience:
• About 3 years working at Souplantation
• 1 year as a Contractor
• Current Driver for Amazon
• Helped start up a Community Garden that
provides fresh fruits and vegetables for the
community
• 6 years as a translator for Sergio Precast
Company
Education:
• Woodrow Wilson Senior H.S Graduate
• 3 Years at East Los Angeles Community College
• Current Full Sail University Student
Awards:
• Peoples Award for helping out the
community, Woodrow Wilson H.S

9. COMPETITIONMallory Steinberg
Industry Experience:
• 2 years with the Green Bay Packers as a
Title-town Programs & Marketing
• 1 year Director of PR, Community
Relations, Marketing, Wisconsin Herd
• 4 years Marketing & Communications
Manager, FOX
• 2 years Assistant Account Executive,
Bader Rutter
• 3 years Marketing & Fan Strategy , NFL
•
Education:
• Graduate of Marquette University , B.A of Arts, Public
Relations, Advertising, Marketing and Spanish
Leadership Experience:
• Marquette University Athletic Fan Committee
• Event Planning Team, ACS
• House Volunteer, Ronald Mcdonald Charities
Skills and Proficiencies:
• Event Planning- 12 Endorsements
• Public Relations- 18 endorsements
• Market research 2 endorsements
• Marketing Communications- 13 endorsements
Cristian Buezo
Overall Online Presence:
Overall a very impressive resume with lots of experience, No
Image , basic banner picture , has more than 500 connections.
Hardly no contact Information.
Grade: Overall the page is basic but her experience and
connections are amazing, 80 out of 100
Industry Experience:
• 3 years Souplantation
• 1 Year Contractor
• Current Driver fo Amazon
Education:
• Current student enrolled in Sports Marketing at Full Sail
University
Leadership Experience:
• Community garden team leader
• Volleyball Team Captain
Skills and Proficiencies:
• Fast Learner
• Active Listener
• Easy to work with
• Team Player
Overall Online Presence:
• Has no connection, still new to Linkedin , his background
banner is changed. no social media contacts, very basic info
• Grade: Average, 25 out of 100

10. COMPETITION
Jordan Meleski
Industry Experience:
• about 2 years KFC
• 8 months Deli Worker
• about a year, Food Server
Education:
• Current Student enrolled in Sports Marketing at Full Sail
University
Noteworthy Experience:
• Wordpress 5 essential training
• Mood Board for web designers
Skills and Proficiencies:
• Customer Satisfaction
• Retail Sales
• Brand Development
Cristian Buezo
Overall Online Presence:
• 79 connections , Has his own personal Banner made, Has his
twitter connected , very little experience
• Overall a basic profile
• Grade : 35 out of 1000
Industry Experience:
• 3 years Souplantation
• 1 Year Contractor
• Current Driver fo Amazon
Education:
• Current student enrolled in Sports Marketing at Full Sail
University
Leadership Experience:
• Community garden team leader
• Volleyball Team Captain
Skills and Proficiencies:
• Fast Learner, Brand Developing
• Active Listener , Storytelling
• Easy to work with
• Team Player
Overall Online Presence:
• Has no connection, still new to Linkedin , his background
banner is changed. no social media contacts, very basic info
• Grade: Average, 25 out of 100

11. BRAND POSITION
Always evolving who i am with current and
future social media trends and marketing
strategies to keep up with movements and
markets
BUEZO CRISTIAN
I cherish my last name and ive
been called Buezo my whole life.
It’s a unique name and a
conversation starter

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ Sports Marketing Association(SMA)
• Packers Away Game against L.A Rams or Chargers (AMA)
‣ Gather Information and or Connect with Employees for Sports
Marketing
• Intersport Brand Innovation Summit
‣ June in Chicago, IL
Social Media Marketing
• Primary Content: Use the Packers Logo and brand to establish
more attention to the sports team and increase Fanbase and
attendance
• Primary Tools: Use Snapchat , Instagram and twitter to take
pictures and sponsor the team for free increasing my followers
and fanbase. Gather Packers Celebrity around Los Angeles such
as Ellen, Lil Wayne , Anthony Davis etc. and take pictures with
them
• Website: Use my personal digital portfolio website to show my
progress and promote my personal brand

13. PROFESSIONAL DEVELOPMENT
Mentor
• Find and Track down Mallory Stienberg to help and mentor
me through my school and professional career. Develop a
relationship with her and learn from her past.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2023
Technical Skills
• Rent or Buy IBM SPSS for anayltical and scientific experience
by June 2021- estore.onthehub
• Read and break down Information Retrieval Applications in
Software development - cs.loyola.edu by june 2021
• Download and Learn Adbode systems- April 2022
Soft Skills
• Deductive reasoning -livescience.com, Sept. 2020
• Fluency of Ideas -alloutperform, Oct. 2020
• Subscribe to Sports Marketing Blogs and read daily -
Effective Immediately
• Public Speaking- take class at local Community College -
July 2023

14. Cristian Buezo
Being a Green Bay Packers fan in the west coast
you feel like a very one in a million. When i was
the captain of the volleyball team at my school i remember it
was very difficult bringing in a whole team, i remember the challenges and
being on the same pace and having the same mindset. What if we can gather
and create more fans here and create the Packers Brand as “Americas Team” and
become the biggest fanbase ever by bringing more people and having the same
mindset the Packer organization have. When i brought my whole team together
i remember it was like a flow and everyone knew what they were suppose to do
“

15. REFERENCESA. Agarwal (2020, June 18). Top 10 Sports Marketing Blogs & Websites in 2020. Retrieved June 21, 2020, from https://blog.feedspot.com/sports_marketing_blogs/
Lidner, R. (2020, March 16). Top Sports Business Conferences in 2020. Retrieved June 21, 2020, from https://zoomph.com/blog/top-sports-business-conferences-in-2020/
Steinberg.M (2020). Mallory Steinberg LinkedIn Profile. Retrieved June 21. 2020. from https://www.linkedin.com/in/mallorysteinberg/
Meleski.J(2020). Jordan Meleski LinkedIn. Retrieved June 21. 2020,from https://www.linkedin.com/in/jordan-meleski/
Buezo.C(2020).Cristian Buezo LinkedIn.Retrieved June 21.2020 from https://www.linkedin.com/in/cristian-buezo-519a491a8/
Statistics, B. (2019). Summary Report for: 13-1161.00 - Market Research Analysts and Marketing Specialists. Retrieved June 22, 2020, from https://www.onetonline.org/link/summary/
13-1161.00
Unknown, U. (2018). Online Reputation Management (2020 Guide): BrandYourself. Retrieved June 22, 2020, from https://brandyourself.com/online-reputation-management
IBM, I. (2019). IBM and CDW. Retrieved June 22, 2020, from https://www.cdw.com/content/cdw/en/brand/ibm.html?
gclid=Cj0KCQjwirz3BRD_ARIsAImf7LNaZMx7VeghfeNyqTkZ_gM1oGGWDwxHHBckzuWMrTTWUskNaACbm8QaAsgrEALw_wcB
Bradford, A. (2017, July 25). Deductive Reasoning vs. Inductive Reasoning. Retrieved June 22, 2020, from https://www.livescience.com/21569-deduction-vs-induction.html
Unknown, U. (2020). Sport Marketing Association. Retrieved June 22, 2020, from http://www.sportmarketingassociation.com/
Partner, G. (2018, March 09). Fluency of Ideas. Retrieved June 22, 2020, from https://www.alloutperform.com/mind-flexors/fluency-of-ideas/
Packers, G. (2020). Packers.com, the official website of the Green Bay Packers. Retrieved June 22, 2020, from https://www.packers.com/
Glassdoor, G. (2020). Company Salaries. Retrieved June 22, 2020, from https://www.glassdoor.com/Salaries/index.htm