2. The thing that most defines who I am is my
determination. The determination to always be
improving at everything that I do. I’m always
asking myself how I can improve on what I’ve
done. I’ve gone through many hardships in my
past, but rather than think of these things as bad
experiences, I choose to embrace them as the
things that have molded me into the person I am
today. With my experience as an athlete I hope
use my determination and experiences to
pursue and conquer my goals.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Hockey Scout
• Hockey Coach
• Athletes and Sports Competitors
BRAND ARCHETYPE - With the sage
archetype I use all of my knowledge and
information gathered to form wise opinions.
I trust my judgement and opinions and will
always stick to them.
HOCKEY SCOUT for DETROIT RED WINGS
4. Current Scouts for Detroit Red Wings
TARGET AUDIENCE
Ryan Rezmierski
Outreach Plan:
• Research and gain as much knowledge as possible in order to
understand what it means to be an amateur hockey scout.
• Through the Red Wings site there is a way to call or email
them in order to get into contact with Ryan.
• When I have finished my degree I would like to contact them
by phone by December 31st 2023.
Chief Amateur Scout for
Detroit Red Wings
Jesse Wallin
Outreach Plan:
• Gather any and all questions I have in order to get a better
grasp of the job of being an amateur hockey scout.
• Through the Red Wings site there is a way to call or email
them in order to get into contact with Jesse.
• When I have finished my degree I would like to contact them
by phone by December 31st 2023.
Chief Amateur Scout for
Detroit Red Wings
Phil Osaer
Outreach Plan:
• I would use my experience as a goaltender in order to
help me recognize the needs of this job.
• Once again I would the Red Wings website.
• After hopefully gaining some experience in the field of
scouting I would like to contact Phil by phone by
December 31st 2025.
Head of Goaltending
Scouting and Development
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Become an amateur hockey scout.
‣ I will become an amateur hockey scout for a team
by December 31st 2023.
Mid Term: (2028)
• Become a goaltending scout.
‣ I will use my experience in amateur scouting to
become a goaltending scout for the Detroit Red
Wings by December 31st 2028.
Long Term: (2038)
• Become a European scout.
‣ I will travel to Europe in order to be a pro hockey
scout for a team by December 31st 2038.
7. I help coaches see the potential in hockey
players by gathering knowledge.
PROMISE
8. CREDENTIALS
Work Experience:
• Stockroom lead, Boxlunch
• Stockroom lead, Target
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Junior assistant scoutmaster, Boy Scouts
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Justin Nicolosi
Industry Experience:
• Teacher
Education:
• Sportscasting Bachelor’s Degree program - Full Sail
University (Graduated)
Leadership Experience:
• Teacher at Huntington learning center
Skills and Proficiencies:
• Customer Service
• Video Editing
• Audio Recording
Justin Plunkett
Overall Online Presence:
• Has run own podcast for almost 2 years.
• Grade: Medium. 50 out of 100.
Industry Experience:
• Former junior hockey player
Education:
• Sportscasting Bachelor’s Degree program - Full Sail
University (Current)
Leadership Experience:
• Stockroom lead at Boxlunch
• Stockroom lead at Target
Skills and Proficiencies:
• Communicational Skills
• Adobe Photoshop & Premiere Pro
• Inventory Control
Overall Online Presence:
• Active on social media.
• Grade: Poor. 0 out of 100.
10. COMPETITION
Kris Draper
Noteworthy Experience:
• Played in the NHL for 20 years
Justin Plunkett
Industry Experience:
• 20 years in the NHL
Education:
• High School
Skills and Proficiencies:
• Leadership
• Communicational Skills
• Knows hockey inside and out
Overall Online Presence:
• Active on social media. Very well known online.
• Grade: High. 100 out of 100.
Industry Experience:
• Former junior hockey player
Education:
• Sportscasting Bachelor’s Degree program - Full Sail
University (Current)
Leadership Experience:
• Junior assistant scoutmaster - Boy Scouts
• Stockroom lead at Boxlunch
Skills and Proficiencies:
• Adobe programs such as Photoshop
• Customer service
• Video editing
Overall Online Presence:
• Active on social media.
• Grade: Poor, 0 out of 100.
11. BRAND POSITION
For hockey teams that need a scout, I provide the
the most in-depth knowledge that I can gather,
and I provide my honest truth, regardless of what
that might be.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
Rotoballer.com
• Name of event or professional organization
dobberhockey.com
• Name of event or professional organization
fantasyhockeypodcast.com
Digital Marketing
• Primary Content: The type of content that I’d like to make are blogs
and podcasts relating to fantasy hockey. I’ll use my knowledge and
personal opinions to create advice for hockey fans playing fantasy
hockey.
• Primary Tools: Youtube. I hope to create videos showcasing my
fantasy hockey advice.
• Website: I will use my digital portfolio to track my accomplishments
in order to showcase my knowledge in this field.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has been in the sports industry for years and is
aware of what it takes in order to make content that the audience
will be interested in. December 2023
Formal Education
• Sportscasting Bachelor Degree - Full Sail University (May 2023)
Technical Skills
• Learn how to use Enterprise resource planning software. -
December 2023
• Learn how to use Spreadsheet software like Microsoft excel. -
December 2023
• Learn how to edit and create videos using Youtube. December
2023
Soft Skills
• Critical Thinking - Putting myself in situations that require a deeper
thought process. - December 31st 2023
• Coordination - Working with other people and learning how to
respond to their actions in way that I can coordinate with. -
December 31st 2023
• Judgement and Decision Making - Learning to weigh the pros and
cons of each situation and making a decision based off of it. -
December 31st 2023
14. Justin Plunkett
You know how most hockey scouts are only so thorough? Well I’m aiming to capture
as much information and detail on every prospect that I can. Even the tiniest of details
will be recorded, as absolutely anything can mean the difference between whether or
not a hockey player can live up to their true potential.
15. REFERENCES
Summary Report for Athletes and Competitors. Retrieved from
https://www.onetonline.org/link/summary/27-2021.00
Detroit Red Wings Staff. Retrieved from
https://www.nhl.com/redwings/team/hockey-operations
Nicolosi, Justin. LinkedIn profile. Retrieved from
https://www.linkedin.com/in/justin-nicolosi-9776021ba/
Oliver. (2021). Kris Draper Biography. Retrieved from
https://playerswiki.com/kris-draper
Images retrieved from the following:
Kris Draper -
https://en.wikipedia.org/wiki/Kris_Draper
Justin Nicolosi -
https://www.linkedin.com/in/justin-nicolosi-9776021ba/
Credentials slide image:
https://www.copesan.com/education/stockroom-practices-for-
pest-prevention/
Professions slide image:
https://en.wikipedia.org/wiki/Detroit_Red_Wings
Ryan Rezmierski:
https://www.eliteprospects.com/staff/15208/ryan-rezmierski
Jesse Wallin: https://en.wikipedia.org/wiki/Jesse_Wallin
Phil Osaer:
https://www.gettyimages.be/detail/nieuwsfoto%27s/phil-osaer-
of-the-detroit-red-wings-poses-for-his-nieuwsfotos/1176919779
