Michael Nistico is an aspiring sportscaster from Long Island, New York. He is currently studying at Full Sail University and his main focuses are hockey and wrestling. His goal is to be a memorable and enjoyable voice for sports fans. He has created a personal brand and marketing plan that targets younger sports fans in order to grow audiences for the NHL. His short term goals include growing his social media presence and long term goals include becoming the face of a sports organization.

1. PERSONAL BRAND EXPLORATION
Michael Nistico
Project & Portfolio I: Week 1
June 1st-6th 2021

2. My name is Michael Nistico and I am an aspiring
Sportscaster at Full Sail University. Originally
from Long Island, New York, a very passionate
area for sports, I grew up around every major
sport and then some.
My main focuses are Hockey and Wrestling, but
I aim to be a recognizable voice for any sport I
get to call and talk about. My goal as a
Sportscaster is to be memorable and make the
viewing experience more enjoyable for the fans
at home like many of my role models have done
for me in sports.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• In Game Analysts
• Intermission Host
• Video Editor
BRAND ARCHETYPE - As a
Girl/Guy Next Door main brand
archetype, I will be easily relatable to
any audience. Not only that but as
well as being the Entertainer,
Caregiver, and Hero Brand
Archetypes, I know how to put my
audience first and get them and keep
them engaged by bringing my energy
and charisma to everything I do.
Play by play for the NHL/Hockey
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Ages 18-35
(younger than the average hockey fan
which is 38+) of all backgrounds and
nationalities specifically aiming to grow
in the United States and Europe. 44.2%
of their audience in the newest
expansion city, Seattle, identifies as
belonging to a racial or ethnic minority.
• PSYCHOGRAPHICS: Strong,
passionate fan bases. Increasing TV
ratings and production to compete with
other major sports leagues.
• Ideal Audience Members:
Singer/Songwriter Taylor Swift
(Pittsburgh Penguins), Hip-Hop Star Lil’
John(Vegas Golden Knights), Pro
Wrestler and Musician Chris
Jericho(Winnipeg Jets)
Global Traditional Sports Fans for the NHL
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
‣ I will grow my brand awareness and social
media presence by 15% by August 2022.
Mid Term: (2027-2032)
‣ Pay off ALL Student Loans by December 2032.
Long Term: (2037-2042)
• Be the face and voice of the company/team I work for
by the start of the 2037 season.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Reporting Data/Stats 65%
Project Management 70%
Energetic 90%
Leadership 80%
SOFT
HARD
Operate Control Consoles 92%
Storytelling 80%
Awareness 80%
Research 85%
SOFT
HARD

7. I help the hockey community grow and
expand by providing high energy and
engagement to commentary.
PROMISE

8. CREDENTIALS
Work Experience:
• Lead play by play commentator for the
Central Florida Panthers FC and Orlando
Rovers FC
• Co-Leader of college project and
presentation
Education:
• Dan Patrick School of Broadcasting
Program, B.S., Full Sail University 2022
Volunteer Work:
• Assisting at Full Sail University’s
Sportscasting studio
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alphonso McCree Jr
Industry Experience:
• Play by play for Central Florida
Panthers
Education:
• Full Sail’s Dan Patrick School of Sportscasting B.S.
Leadership Experience:
• Founded the “I AM” Morning show”and “I AM” brand
• Entrepreneurial Spirit
Skills and Proficiencies:
• Sports talkshow host
• Directed sports talkshows
• Pro Wrestling expert
Michael Nistico
Overall Online Presence:
• Grade: Average, 70 out of 100
Industry Experience:
• Play by play for Central Florida
Panthers
Education:
• Full Sail’s Dan Patrick School of Sportscasting B.S.
Leadership Experience:
• Founded the “#NistoBros” brand
• Captian of High School hockey team
Skills and Proficiencies:
• Sports talkshow host
• Well-rounded on a sportscasting set
• Hockey expert
Overall Online Presence:
• Grade: Average, 70 out of 100

10. COMPETITION
Todd Merton
Noteworthy Experience:
• Was Director of New Business Development for the
Florida Panthers
• Has been Director of Marketing & Licensing for the
ECHL for 8+ years
Industry Experience:
• Director
Education:
• Southern New Hampshire University B.S. Sport
Management
Skills and Proficiencies:
• Generating revenue
• Sales
• Leadership/Managing
Overall Online Presence:
• Grade: Above Average, 85 out of 100
Michael Nistico
Industry Experience:
• Play by play for Central Florida
Panthers
Education:
• Dan Patrick School of Sportscasting B.S.
Leadership Experience:
• Founded the “#NistoBros” brand
• Captian of High School hockey team
Skills and Proficiencies:
• Sports talkshow host
• Well-rounded on a sportscasting set
• Hockey expert
Overall Online Presence:
• Grade: Average, 70 out of 100

11. BRAND POSITION
For professional sports fans who are expanding
their viewership, I provide high energy and
enthusiasm when calling play by play because I
know what it is like to be a fan and I bring that to
my commentary.
“NISTO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• WWE Monday Night RAW!
‣ August 9th ‘21 | Amway Center
• Orlando Solar Bears Home Opening Game
‣ October 23rd ‘21 | Amway Center
• WWE Royal Rumble
‣ January 31st ‘22 | Tropicana Field
Digital Marketing
• Primary Content: Highlights from games I have called play by
play on.
• Primary Tools: Posting to Instagram, Twitter and Facebook
before and after a game I call.
• Website: I will post previews of highlights as well as attach my
social media accounts.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a mentor who is also passionate about
sports and someone who can help me with the
technical things behind the scenes. December ‘21
Formal Education
• Full Sail’s Dan Patrick School of Sportscasting B.S.
Technical Skills
• Become more knowledgable with stats and data,
August ‘22
• Learn how to operate equipment backstage, August ’22
• Learn to generate revenue for my brand and company I
work for, August ‘22
Soft Skills
• Become better at researching and knowing what to look
for, August ‘22
• Become a better leader for my peers, August ’22
• Tell better stories in my broadcasts, August ‘22

14. Michael Nistico
You know about losing your audience? Well, what I do is bring passion and
excitement to everything I am involved in. In fact, I have had people tell me
they don’t even like soccer and they were excited about calls I have made.

15. REFERENCES
Mike “Doc” Emrick picture:
https://www.usatoday.com/story/sports/nhl/2020/10/19/mike-
doc-emrick-nhl-announcer-retires/3708979001/
NHL Stats: https://delucajv.files.wordpress.com/2010/11/nhl-
strategic-plan1.pdf
Demographic Stats:
https://digitalmarketing.temple.edu/capstone2019dtblts/target-
market-2/
Notable Fans:
https://www.espn.com/nhl/story/_/id/31466573/celebrity-watch-
lineup-famous-fans-all-16-nhl-playoff-teams
Skills: https://www.sports-management-degrees.com/job-
profiles/sports-broadcaster/
Details on skills: https://www.onetonline.org/link/details/27-
3011.00
Alphonso McCree Jr: https://www.linkedin.com/in/alphonso-
mccree-jr-462774181/
Todd Merton: https://www.linkedin.com/in/todd-merton-
88885134/