This document evaluates three potential publishing institutions for a new regional magazine: Bauer Media, RMC Media, and Condé Nast. Bauer Media is ruled out because they focus on international magazines. Condé Nast is also ruled out because they are too large and it would be difficult to publish a small regional magazine with them. RMC Media is identified as the best option because they have experience with regional magazines, are small so communication would be personal, and the creator would have input on the final product.

1. MAGAZINE INSTITUTION RESEARCH
BAUER MEDIA

2. BAUER MEDIA
 One of the largest media publishing companies in the world.
 This is a division of the Bauer Media Group, which is a worldwide media empire and the magazine
division is made up of 53 brands that sell over 217 million copies a year.
 Home to market leading lifestyle magazines such as Heat, Closer, Mojo and Empire.
 Is also one of the leading digital companies that specialises with TV, Advertising and Radio, so their
globalwide presence would be a great outlet for my magazine.
 Focuses on worldwide publishing so a regional magazine may not be the best thing for them, which may
cause me issues on convincing them to publish it.
 Previously had success with buying a small magazine and turning it into a best-selling international
brand. (For Him Magazine – FHM)

3. BAUER MEDIA FOR ME
Overall Bauer Media would be a great outlet for my magazine if I
wanted it to be an international magazine, however because my
magazine will be a regional magazine, I probably wouldn’t pursue
getting my magazine published with this company. I would be better
off with a small-ish company that already publish regional magazine
as they will have more relevant experience with them and would
work out better for my magazine in the end. So because of this I will
choose not to go for Bauer.

4. MAGAZINE INSTITUTION RESEARCH
RMC MEDIA

5. RMC MEDIA
 Located in Sheffield, RMC media specialises on Regional magazines with relatively large audiences in the
region they published in.
 Relatively small publishing team, so the relationship will be more personal and I would be able to have
more say in what the final product of my magazine would be.
 Publish magazines such as Northside magazine, First For Business and Pulse, all of which are fairly
successful in their own regions.
 Also host a selection of Competitions, which would work well with my magazine as I want to host
competitions.

6. RMC MEDIA FOR ME
Overall RMC media would be a great choice for my magazine
publisher as they have a lot of experience in publishing regional
magazines. I think this company would be very good for my
magazine as the communication between us would be very personal
and because they are a relatively small company they would be able
to focus a lot more attention on my magazine compared to some
larger international publishing company.

7. MAGAZINE INSTITUTION RESEARCH
CONDÉ NAST

8. CONDÉ NAST
 Large publishing company that publishes a lot of magazines with a lot of variety in topics. This would
work well for me as they aren’t focused on a specific type of magazine.
 Very large publishing company that attracts more then 164 million consumers across 20 brands.
 Publishes hugely successful magazines such as Vogue and Wired. This would be great for my magazine
as it would be in lineups with these very successful magazines.
 Would provide a very large internet presence as they own the hugely successful website Reddit, which
would provide a large medium to advertise on.

9. CONDÉ NAST FOR ME
Overall Condé Nast would be a fantastic publishing company for my
magazine as they have previous experience in publishing a
technology magazine which would prove useful to me. However, like
Bauer media Condé Nast is a huge multi-national publishing
company so it would prove incredibly difficult trying to get a small
regional magazine published with them. For this reason I don’t think
it would practical to try and get them to publish my magazine.

10. CONCLUSION
In the end I feel that RMC Media would be the best publishing
institution for publishing my magazine as they have more experience
with regional magazines and wont be too controlling on what content
goes into the magazine so I would have more input on the final
product. I also feel that they would be the most likely to agree to
publishing my magazine as they would deal with me on a personal
level.