ANALYSIS OF EMPIRE MAGAZINE

1. Harry Potterskyline suggeststhe audience reading
the magazine are diverse.Website under the
mastheadshowsthe
audience the
importance of
interacting.
The masthead,
‘EMPIRE’,is red
whichconnotes
passionate,
suggestingthat
the fans of the
magazine are
passionate about
film.Thischoice of
colouralsomakes
the magazine
instantly
recognisable.
Thisis a
buzzwordthat
will draw
audiencesin
because they
will feel special
aboutgettinga
‘FIRSTLOOK’,as
if ‘EMPIRE’ can
onlyofferthem
thisexclusivity.
Thisstripof
filmsshowsthe
audience what
else isgoingto
be featuredin
the magazine.
Thismay attract
audiences,
whichdo not
like the genre of
the filmonthe
cover.
These bothmake the audience more interested
because theyrecognise the names,withJohnnyDepp
beinganestablishedactor.The wordsalsocreate
tensionandsuspense,especially‘STEALSSUMMER’
and ‘BLOCKBUSTER’.
The text is also
bold and
sophisticated,
complimenting
the image. The
font also suggests
power, as it is big
and immediately
eye-catching.
The image is the
secondlargest
image onthe
coverpage,
showingthe
audience its
importance and
it alsodraws
attention.He is
alsoplacedin
the centre of the
magazine atthe
pointthe
audience will
lookat first.The
gun isthe main
vocal pointand
isclassic
iconographyof
the crime genre,
especiallywithit
beingthe
classical Tommy
gun.