Effect Mapping: A Better Way to Get Really Usable Results Out of IT Projects
Apr. 1, 2011•0 likes•18,791 views
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Report
Technology
Talk given at IA Summit 11 in Denver, Colorado, 2011
See http://2011.iasummit.org/sessions/effect-mapping-a-better-way-to-get-really-usable-results-out-of-it-projects/
24. ”implement ”need a much
version 2.0 of ☞ more stable
system X” platform”
”shift to a ”want to
more modern ☞ publish faster,
CMS” with less effort”
”get more ”must increase
visitors to the
web site”
☞ revenue from
ads and sales”
25. ”need a much ”downtime
more stable ☞ less than
platform” 0.1 %”
”want to ”decrease time
publish faster, ☞ to publish page
with less effort” from 10 to 2 min”
”must increase ”conversion
revenue from
ads and sales”
☞ rate up from
x to y %”
26. • Interviews with stakeholders
• 2 – 3 workshops with decision makers
• ”Why? Why? Why? Why?”
• What should be the lasting
improvement, after the project is over?
• Buy-in on desired effects, KPI / metrics
33. Effects
More efficient
order management ✘ #
#
time/order -30 %
mistakes -60 %
? ? ?
Which users can create
the desired effects?
(If it isn’t used, their will be no effects.)
41. Case #3:
The National Board of Health
and Welfare’s web site
Effects Follow our rules!
✘
Effect
agents
nurses doctors health admins
42. Case #3:
The National Board of Health
and Welfare’s web site
Traditional web site with ”news”
Interviews with +40 users
Noone was interested in news or read them!
43. Case #3:
The National Board of Health
and Welfare’s web site
Get answers!
Medical questions, specific
Advice on malpractice issues
45. Case #3:
The National Board of Health
and Welfare’s web site
Get answers!
Medical questions, specific
Advice on malpractice issues
Have my say!
Want to influence, critizise, suggest
46. Effects Follow our rules!
✘
Effect
agents
need want want
fact advise to
speak
49. Usage goals
What are the user’s goals?
Why would they use it?
The key to success is
Understanding user’s goals
... and aligning them with business goals.
50. Effects
More efficient
order management ✘ #
#
time/order -30 %
mistakes -60 %
Effect Order
agents recipient
Usage Want fewer
incomplete
#
incomplete
orders -75 %
goals forms
60. IT system tracking samples
After 3 years:
+300 change
requests
Go back:
What were the
original benefits
expected?
61. IT system tracking samples
90 request were
irrelevant
to the desired
benefits
Saved: 1,5
years of system
development
63. To summarize:
Increased buy-in
Unified document
Goal in sight
Tracability
Built-in measurements
Focus on benefits for the
organisation ...
... and qualities of use
for the user
64. Questions?
• Effect managment?
• UX/IT in Sweden?
• My book ”Stupid
bloody system! –
UX as a cause of
stress in the
workplace”?
• The welfare state?
• The Swedish
Bikini Team?
65. Be in touch!
jonas.soderstrom@inuse.se
Twitter:
Jonas_Blind_Hen
Slideshare:
Jonas_inUse
In English:
www.javlaskitsystem.se/english
Cell:
+4673–660 32 14
Photo: Björn Falkevik