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USER STORY
MAPPINGD E S I G N S K I L L S 2 0 1 6
B A R T O S Z M O Z Y R K O
@ B M O Z Y R K O
#UX
#ProdMgmt
#Sales
#Marketing
USER STORY MAPPING OVERVIEW
Through the efforts of Jeff Patton and others (thanks guys!) USM is becoming a popular techniq...
WHY FLAT BACKLOG DOESN'T WORK
“After establishing all that shared understanding I feel like we pull all the leaves off the...
THE PROCESS
4 S T E P S O F U S E R S TO RY M A P P I N G
STEP 1: FRAME THE IDEA
•Why are you building the product?
•What are the benefits for you and for the users?
•What problems...
STEP 2: UNDERSTAND YOUR USERS
•What are their goals?
•What challenges do they face?
•How do they define good user experien...
STEP 3: MAP PRODUCT USE
•What pain the product is aligned to?
•How does it solve that pain?
•Is that pain solved better co...
STEP 4: EXPLORE DETAILS
•Smaller and alternative steps
•User interface details
•Technical details
IT MIGHT LOOK LIKE THIS
BUT ALSO LIKE THIS
START FROM THE TOP
User Goals
User Tasks
Product Features
PERSONAS
A S A B U S I N E S S TO O L
ALLOW ME TO TELL YOU A STORY…
ALLOW ME TO TELL YOU A STORY…
USER PERSONA EXAMPLE
SAME GOALS, DIFFERENT MEANS
NOT EVERYONE IS EQUALLY RELEVANT
NARROW DOWN YOUR FOCUS
MENTAL
MODELS
I N T U I T I O N O F H OW S O M E T H I N G
WO R K S B A S E D O N PA S T E X P E R I E N C E S
MAPPING THE EXPERIENCE
FINDING OPPORTUNITIES
LET’S TAKE A CLOSER LOOK
USER STORIES
“ S H A R E D D O C U M E N T S A R E N ’ T S H A R E D
U N D E R S TA N D I N G ”
WHY USE THEM?
• User Stories provide deeper insight into
the value each product feature brings to
the user.
• They facilit...
GOOD REQUIREMENT, BAD STORY
THE USM FORMULA™
Persona + Mental model + User Stories
= User Story Map
THE USER STORY MAPPING GAME
• Imagine your alarm wakes you up at 8:00
AM for work and you need to leave in 45
minutes.
• W...
ROUND 2
• Now, Imagine that you alarm didn’t go off
this morning and you woke up at 8:30 AM.
• Select all the tasks that c...
BUSINESS
GOALS
“ W E A L L G OT TA E AT ”
101: ELEMENTS OF USER EXPERIENCE
• Without a plan your product is relying
on luck or seat-of-the-pants approach
to try and...
STRATEGY ALIGNMENT
Wasted time and money
Missed business opportunity
MINIMUM
VIABLE
PRODUCT
T H E W H AT, W H Y & H OW
THE GOOD OL’ CUPCAKE EXAMPLE
• In the Cupcake Model product teams start
with a smaller yet complete product that
is more d...
THE PROBLEM WITH MVP
THE MVP FORMULA™
User Story Map + Business Goals + 1st Release
= MinimumViable Product
THE MVP FORMULA™
User Story Map + Business Goals + 1st Release
= MinimumViable Product
EXERCISE
• Work in pairs.
• Let’s make User Story Map of your
favorite mobile app.
• Use post-its and flipcharts.
ITERATIONS
“ M A N A G E R S M U S T U N D E R S TA N D T H E
D E L I V E RY S T R AT E G Y T H AT L E A D S TO
A F I N I ...
THE BAD: INCREMENTAL DEV.
THE GOOD: ITERATIVE DEV.
THE END
“Remember: at the end
of the day, your job isn’t
to get the requirements
right – it’s to change the
world” – Jeff ...
Thanks
@bmozyrko
SOURCES
• Slide 4: http://jpattonassociates.com/the-new-backlog/
• Slide 6, 7, 8, 9: https://www.youtube.com/watch?v=AorAg...
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User Story Mapping Workshop (Design Skills 2016)

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User Story Mapping (USM) is a top-down approach of gathering "requirements" in agile environments.

"A user story map arranges user stories into a useful model to help understand the functionality of the system, identify holes and omissions in your backlog, and effectively plan holistic releases that deliver value to users and business with each release (from Jeff Patton's The New User Story Backlog Is a Map)."

Published in: Design

User Story Mapping Workshop (Design Skills 2016)

  1. 1. USER STORY MAPPINGD E S I G N S K I L L S 2 0 1 6 B A R T O S Z M O Z Y R K O @ B M O Z Y R K O
  2. 2. #UX #ProdMgmt #Sales #Marketing
  3. 3. USER STORY MAPPING OVERVIEW Through the efforts of Jeff Patton and others (thanks guys!) USM is becoming a popular technique. It allows you to: •See the big picture of the product. •Make better decisions prioritizing your backlog. •Facilitate an iterative development approach.
  4. 4. WHY FLAT BACKLOG DOESN'T WORK “After establishing all that shared understanding I feel like we pull all the leaves off the tree and load them into a leaf bag – then cut down the tree.That’s what a flat backlog is to me. A bag of context-free mulch.” – Jeff Patton Your idea starts here The work starts here
  5. 5. THE PROCESS 4 S T E P S O F U S E R S TO RY M A P P I N G
  6. 6. STEP 1: FRAME THE IDEA •Why are you building the product? •What are the benefits for you and for the users? •What problems does it solve for them and for you?
  7. 7. STEP 2: UNDERSTAND YOUR USERS •What are their goals? •What challenges do they face? •How do they define good user experience?
  8. 8. STEP 3: MAP PRODUCT USE •What pain the product is aligned to? •How does it solve that pain? •Is that pain solved better compared to competition?
  9. 9. STEP 4: EXPLORE DETAILS •Smaller and alternative steps •User interface details •Technical details
  10. 10. IT MIGHT LOOK LIKE THIS
  11. 11. BUT ALSO LIKE THIS
  12. 12. START FROM THE TOP User Goals User Tasks Product Features
  13. 13. PERSONAS A S A B U S I N E S S TO O L
  14. 14. ALLOW ME TO TELL YOU A STORY…
  15. 15. ALLOW ME TO TELL YOU A STORY…
  16. 16. USER PERSONA EXAMPLE
  17. 17. SAME GOALS, DIFFERENT MEANS
  18. 18. NOT EVERYONE IS EQUALLY RELEVANT
  19. 19. NARROW DOWN YOUR FOCUS
  20. 20. MENTAL MODELS I N T U I T I O N O F H OW S O M E T H I N G WO R K S B A S E D O N PA S T E X P E R I E N C E S
  21. 21. MAPPING THE EXPERIENCE
  22. 22. FINDING OPPORTUNITIES
  23. 23. LET’S TAKE A CLOSER LOOK
  24. 24. USER STORIES “ S H A R E D D O C U M E N T S A R E N ’ T S H A R E D U N D E R S TA N D I N G ”
  25. 25. WHY USE THEM? • User Stories provide deeper insight into the value each product feature brings to the user. • They facilitate understanding where to prioritize and invest product team’s effort. • They emphasize verbal communication. Written language is often imprecise.
  26. 26. GOOD REQUIREMENT, BAD STORY
  27. 27. THE USM FORMULA™ Persona + Mental model + User Stories = User Story Map
  28. 28. THE USER STORY MAPPING GAME • Imagine your alarm wakes you up at 8:00 AM for work and you need to leave in 45 minutes. • Write down as many different tasks you can think that you will do in the meantime. • Collect all the tasks and put them horizontally on the table sorted by time.
  29. 29. ROUND 2 • Now, Imagine that you alarm didn’t go off this morning and you woke up at 8:30 AM. • Select all the tasks that can be done when you have got only 15 minutes of time. • “Action expresses priorities.” - Mahatma Gandhi
  30. 30. BUSINESS GOALS “ W E A L L G OT TA E AT ”
  31. 31. 101: ELEMENTS OF USER EXPERIENCE • Without a plan your product is relying on luck or seat-of-the-pants approach to try and be success. • Hoping on luck as a strategy is a casino type gamble. • You need to understand how different levels of your business are linked together.
  32. 32. STRATEGY ALIGNMENT Wasted time and money Missed business opportunity
  33. 33. MINIMUM VIABLE PRODUCT T H E W H AT, W H Y & H OW
  34. 34. THE GOOD OL’ CUPCAKE EXAMPLE • In the Cupcake Model product teams start with a smaller yet complete product that is more desirable. • It has all the appeal of a complete cake — icing and filling, etc. — but its production costs are much lower. • When validated learning yields positive results, the product development resumes.
  35. 35. THE PROBLEM WITH MVP
  36. 36. THE MVP FORMULA™ User Story Map + Business Goals + 1st Release = MinimumViable Product
  37. 37. THE MVP FORMULA™ User Story Map + Business Goals + 1st Release = MinimumViable Product
  38. 38. EXERCISE • Work in pairs. • Let’s make User Story Map of your favorite mobile app. • Use post-its and flipcharts.
  39. 39. ITERATIONS “ M A N A G E R S M U S T U N D E R S TA N D T H E D E L I V E RY S T R AT E G Y T H AT L E A D S TO A F I N I S H E D P R O D U C T ”
  40. 40. THE BAD: INCREMENTAL DEV.
  41. 41. THE GOOD: ITERATIVE DEV.
  42. 42. THE END “Remember: at the end of the day, your job isn’t to get the requirements right – it’s to change the world” – Jeff Patton
  43. 43. Thanks @bmozyrko
  44. 44. SOURCES • Slide 4: http://jpattonassociates.com/the-new-backlog/ • Slide 6, 7, 8, 9: https://www.youtube.com/watch?v=AorAgSrHjKM • Slide 10: http://recursiveloop.io/?p=43 • Slide 11: http://storiesonboard.com/ • Slide 12: https://yellowpencil.com/blog/get-on-the-same-page-with-user-story-mapping/ • Slide 14 & 15: About Face 3: The Essentials of Interaction Design by Alan Cooper • Slide 16: http://blog.contentacle.com/if-youre-writing-for-nobody-thats-exactly-whos-reading/ • Slide 17 & 18: http://saleshacker.com/a-formula-for-aligning-sales-marketing-with-buyer-personas/ • Slide 21: http://boxesandarrows.com/alignment-diagrams/ • Slide 24: Quote by Jeff Patton • Slide 25: https://barryoreilly.com/2012/08/21/the-systemico-model/ • Slide 31: The Elements of User Experience: User-Centered Design for the Web and Beyond by Jesse James Garrett • Slide 34: https://c2.staticflickr.com/4/3169/2879231007_fc324d85ed_z.jpg?zz=1 • Slide 35: https://moz.com/rand/7-unlikely-recommendations-for-startups-entrepreneurs/ • Slide 38: https://yellowpencil.com/blog/get-on-the-same-page-with-user-story-mapping/ • Slide 39: Quote by Jeff Patton • Slide 40: https://.safaribooksonline.com/library/view/user-story-mapping/9781491904893/images/usmp_0407.png.jpg • Slide 41: https://.safaribooksonline.com/library/view/user-story-mapping/9781491904893/images/usmp_0406.png.jpg • Slide 42: User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton • Slide 43: http://www.slideshare.net/kuratowa/the-art-of-the-presentation-63210671 Images, quotes and inspirations:

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