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Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
prettyagile.com
em@contextmatters.com.au
Mark Richards
Partner, Context Matters
@MarkAtScale
agilenotanarchy.com
mark@contextmatters.com.au
Bringing Execs to the
Collaboration Table with
Impact Mapping
10Stories Meetup
22nd May 2014
HOW I DISCOVERED
IMPACT MAPPING
February 2013
How much for…
March 2013
What about if we add…
April 2013
How about this BRD…
May 2013
We only get one chance…
June 2013
You need to accelerate delivery!
July 2013
Let’s have a workshop!
EM:
WHAT DO YOU
MEAN THERE ARE
NO BUSINESS
PEOPLE?!?
August 2013
What do you mean you won’t
deliver everything in FY14?
September 2013
Here is the list of priorities…
October 2013
But you still aren’t going to
deliver everything in FY14
WAYNE:
LET ME TELL YOU
ABOUT IMPACT
MAPPING….
WHAT IS IMPACT MAPPING?
“Impact Mapping is a strategic planning
technique. It prevents organisations from getting
lost while building products and delivery projects,
by clearly communicating assumptions, helping
teams align their activities with overall business
objectives…”
-Gojko Adzic
Source: http://impactmapping.org/drawing.php
November 2013
Workshop #1: The Goal
THE GOAL: Why are we doing this?
Very few people working on delivery know the
actual expect business outcome.
Knowing why we’re doing something is the key to
making good decisions about cost, scope and
timelines…
GOOD GOALS ARE S.M.A.R.T.
Specific
Measurable
Action-Oriented
Realistic
Timely
PIXAR PITCH
•  Once upon a time there was ___.
•  Every day, ___.
•  One day ___.
•  Because of that, ___.
•  Because of that, ___.
•  “ ”
•  “ ”
•  Until finally ___.
•  And ever since then ___.
ACTORS: Whose behavior do we want to impact?
FOCUSING IN
December 2013
Workshop #2: Impacts
IMPACTS: How should the actors behavior change?
January 2014
Workshop #3: Deliverables
Deliverables: What can we do to support the impacts?
GETTING TO A PLAN
February 2014
Workshop #4: Consensus
PRESENTING OPTIONS
April 2014
The Result?
•  An agreed approach
•  A plan to get there
•  While still not smooth sailing …
…the users are happy!
THE RESULT?
One more example…
AN EXAMPLE
TESTING ASSUMPTIONS
Now it is your turn…
THE GOAL:
To create a Community
that shares about how to
make agile work in big
corporates
Em Campbell-Pretty
Partner, Context Matters
@PrettyAgile
www.prettyagile.com
em@contextmatters.com.au
au.linkedin.com/in/ejcampbellpretty/
QUESTIONS?
Mark Richards
Partner, Context Matters
@MarkAtScale
agilenotanarchy.com
mark@contextmatters.com.au

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