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Introduction to Impact Mapping

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Impact mapping is a visual, collaborative technique that streamlines and guides project/product planning and implementation. A team of business and technical decision makers work together to create the map. They use it to test mutual understanding of goals and expected outcomes and to maintain the focus on business value as they plan and prioritize the work. This presentation describes impact map components and shows how they fit into the hierarchy. It also presents a simple example of how an agency and client could use impact mapping to plan a minimum viable product.

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Introduction to Impact Mapping

  1. 1. AgilePhilly 2018 Agile Tour Introduction To Impact Mapping Presented by: Deborah Wyse, CSM Why Who How What How What Who How What What
  2. 2. Impact Mapping Collaborative and visual Creates a shared big picture between technology and business Maintains value focus
  3. 3. 4 Questions Why are we doing this? Who is involved? How can those involved help achieve the Goal? What are we doing?
  4. 4. Impact Map Framework Goal Actor Impact Deliverable Impact Deliverable Actor Impact Deliverable Deliverable Why?How? Who?Why?
  5. 5. Impact Map Demo Community Tool Exchange Startup Rent Tools from Your Neighbor!
  6. 6. Goal Specific Measurable Attainable Realistic Timely Why are we doing this?
  7. 7. Goal 200% increase in tool transactions in 2 months
  8. 8. Actors Identify • Individuals • User personas • Specific Roles (not “Users”) • Stakeholders Ask • Who will use or consume our product? • Whose behavior do we want to affect? • Who can help achieve our goal? Who is involved?
  9. 9. Goal Actors 200% increase in tool transactions in 2 months Borrowers Lenders Nonprofit tool library
  10. 10. Impacts Identify • Business Activities • Jobs that the Actors want to get done • Change in actor behavior that will affect the ability to achieve the goal. Ask • How can Actor behavior/change in behavior contribute to the Goal? How can Actor behavior help achieve the Goal?
  11. 11. Goal Actors Impacts 200% increase in tool transactions in 2 months Borrowers Locate tool closest to home Communicate in more detail about tool Lenders Lend tools with minimum liability Nonprofit tool library Refer library patrons to our site
  12. 12. Deliverables Identify • Feature and Activity Options • High level Ask • Will this directly support an Impact? What are we doing?
  13. 13. Goal Actors Impacts Deliverables 200% increase in tool transactions in 2 months Borrowers Locate tool closest to home Search by zip code Communicate in more detail about tool Video chat Lenders Lend tools with minimum liability Required user agreement for account creation Nonprofit tool library Refer library patrons to our site Available tools by zip code report
  14. 14. Goal Actors Impacts Deliverables 200% increase in tool transactions in 2 months Borrowers Locate tool closest to home Search by zip code Communicate in more detail about tool Video chat Lenders Lend tools with minimum liability Required user agreement for account creation Nonprofit tool library Refer library patrons to our site Available tools by zip code report Incorrect Assumption
  15. 15. Goal Actors Impacts Deliverables 200% increase in tool transactions in 2 months Borrowers Locate tool closest to home Search by zip code Communicate in more detail about tool Video chat Lenders Lend tools with minimum liability Required user agreement for account creation
  16. 16. Goal Actors Impacts Deliverables 200% increase in tool transactions in 2 months Borrowers Locate tool closest to home Search by zip code Communicate in more detail about tool Video chat Lenders Lend tools with minimum liability Required user agreement for account creation First Iteration
  17. 17. Navigate Scope Creep Pet Features Hidden Assumptions
  18. 18. Strategize Start with the “Why” Align understanding of what needs to be achieved Clarify problems and for whom they need to be solved Facilitate prioritization
  19. 19. Learn More Impact Mapping by Gojko Adzic www.impactmapping.com Impact Mapping: Chart Your Course to a Compelling Product, Deborah Wyse, dmi:Review, Vol. 29, Issue 2, June 2018 dcwyse@gmail.com

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