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Impact mapping is a visual, collaborative technique that streamlines and guides project/product planning and implementation. A team of business and technical decision makers work together to create the map. They use it to test mutual understanding of goals and expected outcomes and to maintain the focus on business value as they plan and prioritize the work. This presentation describes impact map components and shows how they fit into the hierarchy. It also presents a simple example of how an agency and client could use impact mapping to plan a minimum viable product.