1. CHRISTIAN HASSA (@CHRISHASSA, CH@TECHTALK.AT)
Agile Tour Vienna, November 21st 2015
Impact Map Your Project

2. 2
SOFTWARE DEVELOPMENT = PROBLEM SOLVING
Successful problem solving requires
finding the right solution
to the right problem.
Russell Ackoff, 1974
We fail more often,
because we solve the wrong problem
than because we get the
wrong solution to the right problem.

3. 3
AGILE „REQUIREMENTS“
Image from: 50 Quick ideas to improve your user stories: https://leanpub.com/50quickideas
Why?
Impact
How?
Specification

4. 4
Business Goals
Actors and Impacts
Deliverables

5. 5
Zone of control
Zone of influence
IMPACT MAPS
Goal
Actors
Impacts
Deliverables
Reduce accidents
at crossroads
Motorist
Pays more
attention
Speed limit sign
Drives
slower
Radar speed check
Speed bumps
Roundabout

6. 6
PROJECT WITH MEASURABLE IMPACT
Now
Future
Revenue Cost
increase reduce
protect avoid
Which category is
your current
project?
From: David Evans (@DavidEvans66)

7. 7
MEASURABLE IMPACTS
• Scale: What is measured?
• Meter: How is it measured?
• Levels as guideposts
• Benchmark: Current Situation
• Constraint: Break-Even, minimum success criteria
• Target: Expected Impact
• (Trend, Fail, Record, Survival)
% of blockbuster concert
tickets ordered through call center
Reduce call-center load
from blockbuster concerts
shop system
60%
<40%
<20%
Tom Gilb: Competitive Engineering, PLANGUAGE

8. 8
WHAT‘S THE GOAL OF YOUR PROJECT?
Which category?
• Increase/protect revenue
• Reduce/avoid cost
What would happen if the project was NOT
implemented?
What will change compared to now?
Measurability (What, How, When, Range)?

9. 9
IMPACT MAPS
Goal
Actors
Impacts
Deliverables
Increase peak sales
Mobile User
Buy more
online
Mobile
Website

10. 11
MEASURABLE BEHAVIOUR CHANGES
Who can influence the goal positively/negatively?
Employees, Customers, Competition, Regulators,…
How can the behaviour change be measured?
What, How, When?
How can they influence the goal?
Behaviour changes to – promote/inhibit
What are derived behaviour changes?
Earlier observable?
Better/easier observable?
Which behaviour changes have the biggest
Potential?
Risk?

11. 12
EVALUATE OPTIONS
Goal
Actors
Impacts
Deliverables
Increase peak sales
One-click
purchase
Mobile User Call Center
Buy more
online
Buy without
Call Center
Sell faster
Stop
cross selling
Purchase
with SMS
Mobile
Website

12. 14
eVoting System
Zone of control
Zone of influence
Candidate Voter
Fund-
management
More run
for election
More cast
their vote
Less effort
approving
candidates
Online application
for candidates
Online publication
of candidates
Online voting Shared checklist
Other funds
Start using
this system
for elections
Customizable
branding
Pension Fund
More candidates
Higher voter turnout
No „silent“ elections
Broader
legitimised
committee
Reduced external costs
Less personnel effort
Additional revenue
Amortisation
in < 2 years
Less effort
counting
votes
Compliance
Does not
block go-live
Preview

13. 15
FASTER
FEEDBACK

14. 16
STORY MAP
User Journey with User Activities
Product Backlog
with User Stories
UI Wireframes

15. 17
STORY MAP WITH INITIAL BACKLOG
83
76
58
78
59
60
61
63
8082
55
54
56
52
48
48.2
48.1
49
50
77
46
44
42
41
36 34 39
38 32
28
29
25
21
20 23
17
15 13 8
9
11
10
Provision and support
Candidate nomination
Voting and result evaluation
Candidate application
Online voting
Provisioning and Support
Candidate publication
Shared checklist for approving candidates
Customizable Branding
Preview: Candidate application and publication

16. 18
Candidate Voter
Fund-
management
More run
for election
More cast
their vote
Less effort
approving
candidates
Online application
for candidates
Online publication
of candidates
Online voting Shared checklist
Other funds
Start using
this system
for elections
Customizable
branding
Pension Fund
More candidates
Higher voter turnout
No „silent“ elections
Broader
legitimised
committee
Reduced external costs
Less personnel effort
Additional revenue
Amortisation
in < 2 years
Less effort
counting
votes
Compliance
Does not
block go-live
Preview
Candidates
67  368
Staff
14  4
Customers
0

17. 19
SUMMARY
Every project has an expected outcome
• Hierarchical hypotheses of behaviour changes
• Often not made explicit/not aligned
Behaviour changes as guide posts for your project
• Smaller batches with measurable risks/potentials
• Strategic control for projects/portfolios
Impact Mapping is a visual method for making hypotheses
and solutions options explicit and aligning them

18. 20
MORE ABOUT IMPACT MAPPING
Impact Mapping Course in Vienna
with Gojko Adzic in March 2016
Registration: welcome@techtalk.at

19. Impact Map Your Project!
CHRISTIAN HASSA (@CHRISHASSA, CH@TECHTALK.AT)
MANAGING PARTNER, TECHTALK