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Margaret Gould Stewart
VP of Product Design, Facebook
@mags
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
Reduce Waste
Human
Attention
Financial
Capital
Human
Capital
Human
Attention
Financial
Capital
Human
Capital
Democratize Markets
Reduce Waste
Democratize Markets
Reduce Waste
Democratize Markets
Grow Economies
Reduce Waste
Source:
In emerging markets
small to medium businesses account for
98%of all 

businesses
50-80%of industrial 

employment
50%of manufacturing
employment
$227Bin economic
development in 2014
4.5Mjobs since Facebook’s

founding
Source: Facebook’s Global Economic Impact, Deloitte 2015
Democratize Markets
Grow Economies
Reduce Waste
Facebook Business Design Principles
No. 1
Help people learn

and grow.
Teach people to make the best
choices, increasing their
confidence and success.
No. 1
Help people learn

and grow.
Teach people to make the best
choices, increasing their
confidence and success.
No. 2
Balance efficiency

and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
No. 2
Balance efficiency

and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
No. 2
Balance efficiency

and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
“This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
“This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
No. 3
Bring clarity

to complexity.
Create intuitive ways for people to
tackle complicated topics and
workflows.
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.

1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg



2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg

3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg

4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/

There’s a bunch more here
too:

http://www.airplane-
pictures.net/album.php?
p=462

laboiteverte.fr
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.

1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg



2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg

3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg

4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/

There’s a bunch more here
too:

http://www.airplane-
pictures.net/album.php?
p=462

laboiteverte.fr
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.

1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg



2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg

3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg

4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/

There’s a bunch more here
too:

http://www.airplane-
pictures.net/album.php?
p=462

laboiteverte.fr
No. 4
Be accurate

and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
No. 4
Be accurate

and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
No. 4
Be accurate

and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
Be Accurate 

and Predictable
Bring Clarity 

to Complexity
Help People 

Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
Be Accurate 

and Predictable
Bring Clarity 

to Complexity
Help People 

Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
Be Accurate 

and Predictable
Bring Clarity 

to Complexity
Help People 

Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
Business
Security
Education
Healthcare
Environment
Criminal JusticGovernment
Poverty
Business
Security
Education
Healthcare
Environment
Criminal JusticGovernment
Poverty
Margaret Gould Stewart
VP of Product Design, Facebook
@mags

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Facebook VP Margaret Stewart on Design Principles

  • 1. Margaret Gould Stewart VP of Product Design, Facebook @mags
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  • 7. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  • 8. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  • 13.
  • 14.
  • 15.
  • 18. Source: In emerging markets small to medium businesses account for 98%of all 
 businesses 50-80%of industrial 
 employment 50%of manufacturing employment
  • 19. $227Bin economic development in 2014 4.5Mjobs since Facebook’s
 founding Source: Facebook’s Global Economic Impact, Deloitte 2015
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. No. 1 Help people learn
 and grow. Teach people to make the best choices, increasing their confidence and success.
  • 27. No. 1 Help people learn
 and grow. Teach people to make the best choices, increasing their confidence and success.
  • 28.
  • 29. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  • 30. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  • 31. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  • 32. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant
  • 33. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant
  • 34.
  • 35.
  • 36.
  • 37. No. 3 Bring clarity
 to complexity. Create intuitive ways for people to tackle complicated topics and workflows.
  • 38.
  • 39. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  • 40. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  • 41. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  • 47. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  • 48. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  • 49.
  • 50.
  • 51. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  • 52. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  • 53. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  • 56. Margaret Gould Stewart VP of Product Design, Facebook @mags