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Margaret Gould Stewart – Elegant Tools: The 4 principles of business design

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Margaret Gould Stewarts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences: www.fbtb.se

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Margaret Gould Stewart – Elegant Tools: The 4 principles of business design

  1. 1. Margaret Gould Stewart VP of Product Design, Facebook @mags
  2. 2. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  3. 3. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  4. 4. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact
  5. 5. Reduce Waste
  6. 6. Human Attention Financial Capital Human Capital
  7. 7. Human Attention Financial Capital Human Capital
  8. 8. Democratize Markets Reduce Waste
  9. 9. Democratize Markets Reduce Waste
  10. 10. Democratize Markets Grow Economies Reduce Waste
  11. 11. Source: In emerging markets small to medium businesses account for 98%of all 
 businesses 50-80%of industrial 
 employment 50%of manufacturing employment
  12. 12. $227Bin economic development in 2014 4.5Mjobs since Facebook’s
 founding Source: Facebook’s Global Economic Impact, Deloitte 2015
  13. 13. Democratize Markets Grow Economies Reduce Waste
  14. 14. Facebook Business Design Principles
  15. 15. No. 1 Help people learn
 and grow. Teach people to make the best choices, increasing their confidence and success.
  16. 16. No. 1 Help people learn
 and grow. Teach people to make the best choices, increasing their confidence and success.
  17. 17. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  18. 18. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  19. 19. No. 2 Balance efficiency
 and effectiveness Improve how people work so they achieve their objectives with the least amount of effort
  20. 20. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant
  21. 21. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant
  22. 22. No. 3 Bring clarity
 to complexity. Create intuitive ways for people to tackle complicated topics and workflows.
  23. 23. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  24. 24. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  25. 25. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg
 
 2 - http://air.flightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceflight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr
  26. 26. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  27. 27. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  28. 28. No. 4 Be accurate
 and predictable Provide reliable controls and relevant feedback that build trust in our products
  29. 29. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  30. 30. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  31. 31. Be Accurate 
 and Predictable Bring Clarity 
 to Complexity Help People 
 Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles
  32. 32. Business Security Education Healthcare Environment Criminal JusticGovernment Poverty
  33. 33. Business Security Education Healthcare Environment Criminal JusticGovernment Poverty
  34. 34. Margaret Gould Stewart VP of Product Design, Facebook @mags

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