Margaret Gould Stewart – Elegant Tools: The 4 principles of business design

1. Margaret Gould Stewart VP of Product Design, Facebook @mags

2. Business Security/Safety/ Welfare Education Healthcare Govt./Regulation/ Policy Internet Trends 2015 - Mary Meeker, KPCB Impact of Internet Has Been Extraordinary & Broad… But – in Many Ways – It’s Just Beginning Consumer Sector Impact

5. Reduce Waste

6. Human Attention Financial Capital Human Capital

7. Human Attention Financial Capital Human Capital

8. Democratize Markets Reduce Waste

9. Democratize Markets Reduce Waste

10. Democratize Markets Grow Economies Reduce Waste

11. Source: In emerging markets small to medium businesses account for 98%of all   businesses 50-80%of industrial   employment 50%of manufacturing employment

12. $227Bin economic development in 2014 4.5Mjobs since Facebook’s  founding Source: Facebook’s Global Economic Impact, Deloitte 2015

13. Democratize Markets Grow Economies Reduce Waste

14. Facebook Business Design Principles

15. No. 1 Help people learn  and grow. Teach people to make the best choices, increasing their confidence and success.

16. No. 1 Help people learn  and grow. Teach people to make the best choices, increasing their confidence and success.

17. No. 2 Balance efficiency  and effectiveness Improve how people work so they achieve their objectives with the least amount of effort

20. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant

21. “This is hands down the most time-consuming process and the least efficient thing that I do in my life. I am confident with that statement. There is no doubt in my mind that is true. People have wasted years of their lives doing this.” Usability testing participant

22. No. 3 Bring clarity  to complexity. Create intuitive ways for people to tackle complicated topics and workflows.

23. I found some other options for this slide. But I personally like this one the best (and also found it here. It is an airplane, a Douglas DC7 to be exact http:// www.laboiteverte.fr/wp- content/uploads/2014/10/14- cockpit-avion-Douglas- DC-7.jpg) . It’s the most complicated and best quality and it just simply looks the best. 1 - http://777boeing.com/wp- content/uploads/2012/09/ boeing_777_cockpit.jpeg    2 - http://air.ﬂightrun.com/ images/stories/bombardier- q400/q400-avionics.jpg 3 - http:// spaceﬂight.nasa.gov/gallery/ images/shuttle/sts-101/hires/ s99_01418.jpg 4 - http://www.airplane- pictures.net/photo/251517/ cs-tom-tap-portugal-airbus- a330-200/ There’s a bunch more here too: http://www.airplane- pictures.net/album.php? p=462 laboiteverte.fr

26. No. 4 Be accurate  and predictable Provide reliable controls and relevant feedback that build trust in our products

29. Be Accurate   and Predictable Bring Clarity   to Complexity Help People   Grow & Succeed Balance Efficiency & Effectiveness Facebook Business Design Principles

32. Business Security Education Healthcare Environment Criminal JusticGovernment Poverty

33. Business Security Education Healthcare Environment Criminal JusticGovernment Poverty

34. Margaret Gould Stewart VP of Product Design, Facebook @mags