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Margaret Gould Stewart – Elegant Tools: The 4 principles of business design
Margaret Gould Stewarts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences: www.fbtb.se
Margaret Gould Stewarts presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences: www.fbtb.se
Margaret Gould Stewart – Elegant Tools: The 4 principles of business design
1.
Margaret Gould Stewart
VP of Product Design, Facebook
@mags
2.
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
3.
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
4.
Business
Security/Safety/
Welfare
Education
Healthcare
Govt./Regulation/
Policy
Internet Trends 2015 - Mary Meeker, KPCB
Impact of Internet Has Been Extraordinary &
Broad…
But – in Many Ways – It’s Just Beginning
Consumer
Sector Impact
11.
Source:
In emerging markets
small to medium businesses account for
98%of all
businesses
50-80%of industrial
employment
50%of manufacturing
employment
12.
$227Bin economic
development in 2014
4.5Mjobs since Facebook’s
founding
Source: Facebook’s Global Economic Impact, Deloitte 2015
15.
No. 1
Help people learn
and grow.
Teach people to make the best
choices, increasing their
confidence and success.
16.
No. 1
Help people learn
and grow.
Teach people to make the best
choices, increasing their
confidence and success.
17.
No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
18.
No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
19.
No. 2
Balance efficiency
and effectiveness
Improve how people work so they
achieve their objectives with the
least amount of effort
20.
“This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
21.
“This is hands down the most time-consuming process
and the least efficient thing that I do in my life.
I am confident with that statement.
There is no doubt in my mind that is true.
People have wasted years of their lives doing this.”
Usability testing participant
22.
No. 3
Bring clarity
to complexity.
Create intuitive ways for people to
tackle complicated topics and
workflows.
23.
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
24.
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
25.
I found some other options
for this slide. But I personally
like this one the best (and
also found it here. It is an
airplane, a Douglas DC7 to be
exact http://
www.laboiteverte.fr/wp-
content/uploads/2014/10/14-
cockpit-avion-Douglas-
DC-7.jpg) . It’s the most
complicated and best quality
and it just simply looks the
best.
1 - http://777boeing.com/wp-
content/uploads/2012/09/
boeing_777_cockpit.jpeg
2 - http://air.flightrun.com/
images/stories/bombardier-
q400/q400-avionics.jpg
3 - http://
spaceflight.nasa.gov/gallery/
images/shuttle/sts-101/hires/
s99_01418.jpg
4 - http://www.airplane-
pictures.net/photo/251517/
cs-tom-tap-portugal-airbus-
a330-200/
There’s a bunch more here
too:
http://www.airplane-
pictures.net/album.php?
p=462
laboiteverte.fr
26.
No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
27.
No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
28.
No. 4
Be accurate
and predictable
Provide reliable controls and
relevant feedback that build trust in
our products
29.
Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
30.
Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
31.
Be Accurate
and Predictable
Bring Clarity
to Complexity
Help People
Grow & Succeed
Balance Efficiency
& Effectiveness
Facebook Business Design Principles
32.
Business
Security
Education
Healthcare
Environment
Criminal JusticGovernment
Poverty
33.
Business
Security
Education
Healthcare
Environment
Criminal JusticGovernment
Poverty
34.
Margaret Gould Stewart
VP of Product Design, Facebook
@mags