To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often. Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output. Learning objectives: Understand the importance of accelerated learning and techniques to achieve it How a Lean Canvas can help shape your product vision and MVP How to build a story map to create a product roadmap How to use a story map to validate your users' journey

1. Lean
Startup
+
Story
Mapping
=
Awesome
Products
Faster!
www.agile42.com
1

2. Brad
Swanson
Senior
Agile
Coach
@
agile42
brad.swanson@agile42.com
@bradswanson
Agile42
The
Agile
Coaching
Company
2

3. David Hawks
CEO of Agile Velocity
Agile Trainer and Coach
Certified Scrum Coach (CSC)
Agile Austin Board Member
(Education Chair)
@austinagile
austinagile.com (blog)
3
Transforming Technology Organizations

4. What is the difference between focusing
on
Outcomes
Vs
Output?
4

5. We want to Shift the Process from a
Requirements Delivery Process…
False Assumptions:
1. The customer knows what he wants
2. The developers know how to build it
3. Nothing will change along the way
5

6. …To a Requirements Discovery Process
Reality:
1. The customer discovers what he wants
2. The developers discover how to build it
3. Many things change along the way
6

7. How good are we at predicting what
customers need?
Feature/funcPon
usage
in
the
soRware
industry
oRen
13%
always
7%
16%
somePmes
Never
45%
never
rarely
19%
Rarely
SomePmes
ORen
Always
From:
A
Standish
Group
2002
study
8

8. Validated
Learning:
the
Build-­‐
Measure-­‐Learn
cycle
1) What do
we need to
learn?!
Learn
Build
Minimize time
thru the loop
3) What is the
simplest thing
to build to
measure it?!
(MVP)!
Measure
2) How can we measure it?!
Eric
Ries:
The
Lean
Startup
9

9. Minimal
Viable
Product
-­‐
MVP
MVP is “the fastest way to get through
the Build-Measure-Learn feedback loop
with the minimum amount of effort.”
– Eric Ries, The Lean Startup
10

10. Lean
Canvas:
Ash
Maurya
1.
Problem
top
3
problems
ExisPng
alternaPves
Lean
Canvas
4.
SoluPon
top
3
features
8.
Key
metrics
e.g.
AARRR
7.
Cost
Structure
3.
Unique
9.
Unfair
2.
advantage
value
Not
easily
copied
or
Customer
bought
proposiPon
segments
Clear
compelling
message.
Why
makes
you
different?
Target
customers
5.
Channels
Path
to
customers
Early
adopters?
6.
Revenue
streams
Customer
acquisiPon,
distribuPon,
people,
Revenue
model,
life
Pme
value,
revenue,
etc.
gross
margin
Product
Market
Lean
Canvas,
from
Ash
Maurya:
Running
Lean.
Licensed
under
CreaPve
Commons-­‐AdribuPon-­‐Share
Alike
3.0
*AARRR
metrics:
acquisiPon,
acPvaPon,
revenue,
retenPon,
referral
(Dave
McClure)
11

11. ParPal
Lean
Canvas:
Home
AutomaPon
•
•
•
1.
Problem
Inefficient
energy
usage
Age
&
disability
create
difficulty
?
4.
SoluPon
• Voice
command
lights,
appliances
• Scheduled
tasks
• MoPon
detecPon
• ?
3.
Unique
value
proposiPon
• Integrated
control
of
•
ALL
home
systems
•
• Free
installaPon
• ?
9.
Unfair
advantage
Patents
?
2.
Customer
segments
• Elderly/disabled
• Eco-­‐conscious
• ?
ExisPng
alternaPves
• Hire
help
• Perform
manually
• ?
•
•
•
8.
Key
metrics
#
requests
4
info
#
subscripPons
?
7.
Cost
Structure
MarkePng,
,
product
design,
?
Product
5.
Channels
•
•
•
Infomercials
Social
media
?
Early
adopters?
6.
Revenue
streams
Hardware
sales,
subscripPon,
?
Market
Lean
Canvas,
from
Ash
Maurya:
Running
Lean.
Licensed
under
CreaPve
Commons-­‐AdribuPon-­‐Share
Alike
3.0
12

12. Challenges
with
One
dimensional
backlogs
• Do
you
understand
the
workflow?
• Are
you
able
to
see
the
relaPonship
of
larger
stories
to
child
stories?
• How
do
you
validate
that
your
backlog
is
complete?
• What
context
do
you
use
for
prioriPzaPon?
15

13. User tasks are decomposed into
smaller tasks and organized into
activities
16

14. User Story Maps help us plan releases
in complete and valuable slices
17

15. Anatomy
of
a
User
Story
Map
backbone
AcPvity
AcPvity
(Theme/epic)
(Theme/epic)
High
Task
(story)
AcPvity
(Theme/epic)
(Theme/epic)
AcPvity
(Theme/epic)
Workflow
sequence
walking
skeleton
Task
(story)
AcPvity
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Low
Priority
MVP
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Task
(story)
Next
Release
(MVI)
Task
(story)
18

16. Step
1:
At
your
tables:
Ø
Ø
Ø
Choose
a
Customer
Segment
from
your
Lean
Canvas
Someone
plays
the
part
of
this
Customer
and
describes
what
they
would
do
with
the
product
The
rest
of
the
group
writes
these
tasks
down
on
post-­‐its
19

17. Step
2:
Merge
these
post-­‐its
into
a
single
model:
Ø
Ø
Ø
Arrange
them
leR
to
right
in
an
order
that
makes
sense
to
the
group
Eliminate
duplicates
Cluster
items
that
seem
similar
and
create
labels
for
the
20
clusters
if
items
seem
to
go
together

18. Step
3:
Determine
the
MVP
and
subsequent
releases:
Ø
Ø
Ø
Walk
the
map
to
determine
necessary
tasks
Draw
a
line
below
those
tasks
–
this
is
your
MVP
Discuss
with
stakeholders
to
determine
subsequent
logical
releases
21

19. Minimal
Viable
Product
-­‐
MVP
MVP is “the fastest way to get through
the Build-Measure-Learn feedback loop
with the minimum amount of effort.”
– Eric Ries, The Lean Startup
22

20. Reading the activities across the top
of the system helps us understand
end-to-end use of the system.
23

21. User tasks make ideal user stories
24

22. User Story Mapping is Collaborative &
Fosters Co-Ownership
25

23. User Story Maps help us see things
from a user’s perspective
Colors
for
different
user
personas
26

24. With User Story Mapping you can test
for Gaps by Walking the Map
27