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Impact Mapping: Making an Impact over Shipping Software

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Are you lost in a sea of business requirements? Are you struggling to articulate the business value of your technology project? Do your user stories lack context? Is there a lack of alignment between your delivery teams and business stakeholders? If you answered yes to one or more of these questions then this session is for you!

Impact Mapping is a facilitation technique that brings technologists and senior stakeholders together meaningfully to explore options. It exposes assumptions and helps shape a path from “We want everything” to “We want to to make these impacts in this order” avoiding the trap of solutions looking for problems.

This session provides an overview of how to create an Impact Map, share some real world examples of how impact mapping has helped support the delivery of software products and even provide an opportunity for you to start using the tool!

Presented at Agile Australia 2014.

You can access a video of the presentation at: http://bit.ly/ImpactMapping_InfoQ

Published in: Software, Technology
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Impact Mapping: Making an Impact over Shipping Software

  1. 1. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au Impact Mapping: Making an Impact over Shipping Software Agile Australia 18th June 2014
  2. 2. Build the Right Thing Vs. Build the Thing Right
  3. 3. “There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” – Peter Drucker
  4. 4. Impact Mapping is a strategic planning technique. It prevents organisations from getting lost while building products and delivering projects… - Gojko Adzic
  5. 5. HOW I DISCOVERED IMPACT MAPPING
  6. 6. February 2013 Can you help?
  7. 7. March 2013 Who is the Product Owner?
  8. 8. April 2013 How do we expedite delivery?
  9. 9. May 2013 Here is the BRD….
  10. 10. June 2013 Can we report data that has been deleted by robots?
  11. 11. July 2013 You need to accelerate delivery!
  12. 12. August 2013 What do you mean you won’t deliver everything in FY14?
  13. 13. September 2013 Here is the list of priorities, we added a few extra features…
  14. 14. October 2013 Has anyone seen the PO?
  15. 15. Source: https://www.flickr.com/photos/trancemist/361935363/
  16. 16. WAYNE: LET ME TELL YOU ABOUT IMPACT MAPPING….
  17. 17. November 2013 Workshop #1
  18. 18. SETTING THE STAGE
  19. 19. THE GOAL: Why are we doing this?
  20. 20. Source: http://gojko.net/2013/02/13/the-february-revolution/
  21. 21. •  Why are we doing this? GETTING TO THE GOAL – ASK:
  22. 22. •  Identify why the product will be useful •  Explore the problem to be solve GETTING TO THE GOAL- DO:
  23. 23. •  Define the scope •  Provide the solution GETTING TO THE GOAL- DON’T
  24. 24. GOOD GOALS ARE S.M.A.R.T. Specific Measurable Action-Oriented Realistic Timely
  25. 25. PIXAR PITCH •  Once upon a time there was ___. •  Every day, ___. •  One day ___. •  Because of that, ___. •  Because of that, ___. •  “ “ “ •  “ “ “ •  Until finally ___. •  And ever since then ___. http://www.prettyagile.com/2014/06/pitching-pixar-pitch.html
  26. 26. THE ACTORS: Who can effect the outcome?
  27. 27. •  Who can produce the desired effect? •  Who can obstruct it? •  Who are the consumers or users of our product? •  Who will be impacted by it? GETTING TO THE ACTORS – ASK:
  28. 28. •  Identify who will derive value •  Consider –  Primary Actors whose goals are fulfilled –  Secondary Actions who provide services –  Off stage actors, who have influence but do not benefit or provide services •  Be specific GETTING TO THE ACTORS – DO:
  29. 29. BRAINSTORMING ACTORS
  30. 30. FOCUSING IN
  31. 31. December 2013 Workshop #2
  32. 32. THE IMPACTS: How should our actors’ behavior change?
  33. 33. •  How should our actors’ behavior change? •  How can they help us to achieve the goal? •  How they can obstruct or prevent us from succeeding? GETTING TO THE IMPACTS - ASK:
  34. 34. •  Focus on desired changes in business activities •  Show how the activity is different to what is currently possible •  Consider negatives and positives •  Think about multiple impacts per actor GETTING TO THE IMPACTS – DO:
  35. 35. •  Record every possible impact •  List software ideas GETTING TO THE IMPACTS – DON’T:
  36. 36. BRAINSTORMING IMPACTS
  37. 37. THE “GROAN ZONE”
  38. 38. MIND MUP www.mindmup.com
  39. 39. THE DELIVERABLES: What can we do to support the desired impacts?
  40. 40. •  What can we do, as an organisation or a delivery team, to support the required impacts? GETTING TO THE DELIVERABLES – ASK:
  41. 41. •  Refine it iteratively as you deliver. •  Treat deliverables as options. •  List only high level deliverables. •  Consider anything that helps achieve the impact GETTING TO THE DELIVERABLES – DO:
  42. 42. •  Try and make it complete from the start. •  Take it for granted that everything listed will be delivered. •  Don’t get into the details. •  Limit solutions to software GETTING TO THE DELIVERABLES – DON’T:
  43. 43. January 2014 Workshop #3
  44. 44. PLAYING BACK THE IMPACT MAP
  45. 45. GETTING TO A RELEASE PLAN
  46. 46. February 2014 Workshop #4
  47. 47. REACHING CONSENSUS
  48. 48. April 2014 The Result
  49. 49. •  An agreed set of priorities •  An iterative plan to get there •  While still not smooth sailing … …the users are happy! THE RESULT?
  50. 50. An example from Facebook (via Gojko)
  51. 51. AN EXAMPLE FROM GOJKO…
  52. 52. TESTING ASSUMPTIONS
  53. 53. USER STORIES FIT ON IMPACT MAPS
  54. 54. Em Campbell-Pretty Partner, Context Matters @PrettyAgile www.prettyagile.com au.linkedin.com/in/ejcampbellpretty/ em@contextmatters.com.au WANT TO KNOW MORE? Read “Impact Mapping” by Gojko Adzic Check out impactmapping.org/ See my blog: bit.ly/PrettyAgileImpactMap

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