SEO & Social Media - True Link Love


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My presentation about SEO & Social Media on Sweden Social Web Camp 2009.

The basic fundamentals behind SEO & Social Media and some tips regarding how to use it.

Published in: Education, Technology, Design
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID

    Online Marketing
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SEO & Social Media - True Link Love

  1. 1. SEO & Social Media Sweden Social Web Camp 2009
  2. 2. The Big Three – or are they?
  3. 3. The Others
  4. 4. Search Engines - US <ul><li>ComScore, July 2009 </li></ul>
  5. 5. Unique visitors US <ul><li>Compete, July 2009 </li></ul>
  6. 6. Search Engines Today? Why can’t you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google
  7. 7. SEO is not only Google... When I talk SEO I talk about every Search Engine – Twitter & Facebook included
  8. 8. Facebooks new search – did U know?
  9. 9. Twitter Search – King of Really Real Time
  10. 10. SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?
  11. 11. SEO differs quite a bit Why is SEO so important?
  12. 12. How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
  13. 13. The Michael Jackson case 6,12 million * searched for ”Michael Jackson” in July * Broad match, Sweden The Michael Jackson case
  14. 14. The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Let’s just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!
  15. 15. SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost ¼ of the population) How many Google? SEO vs Social Media?
  16. 16. Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language
  17. 17. 1. Domain & Language (examples) <ul><li>Age of domain </li></ul><ul><li>Anchor text in domain name </li></ul><ul><li>TLD (.se .dk etc.) </li></ul><ul><li>Language targeting </li></ul><ul><li>Example: Canada – French and English </li></ul>
  18. 18. 2. Technical Aspects (examples) <ul><li>Unique Titles </li></ul><ul><li>Unique META Information </li></ul><ul><li>Crawling issues </li></ul><ul><li>Sitemap.xml </li></ul><ul><li>Robots.txt </li></ul><ul><li>URL:s </li></ul><ul><li>Technical On-Page - <h1>, <h2> etc. </li></ul><ul><li>“ Technical Aspects are important” </li></ul>
  19. 19. 3. Keywords & Content (examples) <ul><li>Keyword research </li></ul><ul><li>Keywords in Title </li></ul><ul><li>Keywords in content </li></ul><ul><li>Keywords in H1, H2, HX </li></ul><ul><li>META Description text </li></ul><ul><li>“ Content is King!” </li></ul>
  20. 20. 4. Links – Gimme that Link Love! <ul><li>Internal linking </li></ul><ul><li>Keywords in anchor text </li></ul><ul><li>Domain/Page Authourity </li></ul><ul><li>Pretty much everything else... </li></ul><ul><li>“ Links are God!” </li></ul>
  21. 21. By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media
  22. 22. What’s the difference between a status update and a search? Facebook: “ Do you know where I can find the cheapest Canon Ixus cameras in Stockholm?” Google: “ Cheap Canon Ixus in Stockholm” Content: Why not use Social Media?
  23. 23. The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media
  24. 24. The Nofollow of Social Media <ul><li>The Problem with nofollow (link condom) </li></ul><ul><li>Link condoms doesn’t promote link love </li></ul><ul><li>Where can I find pure Link Love without link condoms? </li></ul><ul><ul><li>Blogs = Yes </li></ul></ul><ul><ul><li>Blog comments = No (in most cases) </li></ul></ul><ul><ul><li>Twitter = No </li></ul></ul><ul><ul><li>Bloggy = Yes and No </li></ul></ul><ul><ul><li>Facebook = No </li></ul></ul><ul><li>But... Google may see this anyway... </li></ul>
  25. 25. What Matt Cutts says between the lines…
  26. 26. If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Don’t you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!
  27. 27. Important info when aquiring links <ul><li>Many different domains linking to you is good </li></ul><ul><li>Popularity/Importance of Who’s sending the link? </li></ul><ul><li>Anchor text and content on linking page </li></ul><ul><li>Trust/Hosting/Spam (This can go wrong – Ted Valentin case) </li></ul>You want link from this guy?
  28. 28. Link Bait
  29. 29. LinkBait – The Easy Classics <ul><li>Look at </li></ul><ul><li>“ How To” </li></ul><ul><li>“ Top 12” </li></ul><ul><li>“ 5 ways to... ” </li></ul><ul><li>“ 25 XXX you have to follow on YYY” </li></ul>
  30. 30. Spotify Bait
  31. 31. Voddler Bait
  32. 32. Voddler / Spotify Bait <ul><li>People will always love new hyped products </li></ul><ul><li>They will do anything to test it </li></ul><ul><li>Write about it – get links! </li></ul><ul><li>Diss it! – Get links! </li></ul><ul><li>But best of all: give readers invites – and you will get links! Lots of them! </li></ul>
  33. 33. Pirate Bait
  34. 34. Pirate Bait! Yarr! <ul><li>“ Tease a Pirate” </li></ul><ul><li>Write about copyright. Against or For. </li></ul><ul><li>Very much similarity with the “Ron Paul Bait” </li></ul><ul><li>Example Trygghetsvakten: </li></ul><ul><ul><li>PR5 </li></ul></ul><ul><ul><li>209 comments (!) </li></ul></ul><ul><ul><li>834 links (SiteExplorer) </li></ul></ul>
  35. 35. Linkerati/Connector/Sneezer Principle <ul><li>There are always people who link more than others. </li></ul><ul><li>There are also people who will just by linking get even more to link and create virality. </li></ul><ul><li>Many of the Linkerati/Connectors sits in this room – it’s called Sweden Social Web Camp!  </li></ul><ul><li>Gold Mine for every SEO! </li></ul>
  36. 36. How to I reach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are…
  37. 37. If you are open you will always get links  Try some Honesty it works! Get involved and use Social Media! Some wise things before questions