My presentation about SEO & Social Media on Sweden Social Web Camp 2009. The basic fundamentals behind SEO & Social Media and some tips regarding how to use it.

1. SEO & Social Media Sweden Social Web Camp 2009

2. The Big Three – or are they?

3. The Others

6. Search Engines Today? Why can’t you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google

7. SEO is not only Google... When I talk SEO I talk about every Search Engine – Twitter & Facebook included

8. Facebooks new search – did U know?

9. Twitter Search – King of Really Real Time

10. SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?

11. SEO differs quite a bit Why is SEO so important?

12. How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest

13. The Michael Jackson case 6,12 million * searched for ”Michael Jackson” in July * Broad match, Sweden The Michael Jackson case

14. The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Let’s just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!

15. SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost ¼ of the population) How many Google? SEO vs Social Media?

16. Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language

21. By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media

22. What’s the difference between a status update and a search? Facebook: “ Do you know where I can find the cheapest Canon Ixus cameras in Stockholm?” Google: “ Cheap Canon Ixus in Stockholm” Content: Why not use Social Media?

23. The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media

25. What Matt Cutts says between the lines…

26. If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Don’t you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!

28. Link Bait

30. Spotify Bait

31. Voddler Bait

33. Pirate Bait

36. How to I reach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are…

37. If you are open you will always get links  Try some Honesty it works! Get involved and use Social Media! Some wise things before questions