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Social Media Ads - The Good, The Bad and the Ugly

Presentation at SMX Stockholm about Social Media Ads - The good, the bad and the ugly side.

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Social Media Ads - The Good, The Bad and the Ugly

  1. 1. ADS! The Good, The Bad and TheUgly side of Social Media Ads.
  2. 2. Worked with Web development/HTML for 15 years.Worked with med SEO & Sociala Media for 8 years.Co-Founder of Lissly - www.lissly.com • facebook.com/joinsimon • twitter.com/joinsimon • http://www.joinsimon.se • simonsunden
  3. 3. Let’s start with some stats
  4. 4. 1 000M”Active” Facebook Accounts
  5. 5. 100 M”Active” Twitter Accounts
  6. 6. 4.8MSwedish Accounts on Facebook
  7. 7. 400 MGoogle+ accounts
  8. 8. 100 M”Active” Google+ Accounts
  9. 9. 100 MInstagram accounts worldwide
  10. 10. 400000Swedes on Twitter
  11. 11. 2.4MAmount of subscribers the largest Swedish YouTube Channel (PewDiePie)
  12. 12. What about Ads?
  13. 13. What options do I have? (Let’s look at this realistically) 1. Banner Ads (CPM/CPC) 2. Offers/Events 3. Paid Promotions 4. Paid boost and partnerships 5. AdSense/AdWords 6. The Grey Area...
  14. 14. Which Social Networks are important in the Nordic market?
  15. 15. Facebook
  16. 16. Facebook EdgeRank
  17. 17. Facebooks EdgeRank in effect
  18. 18. Facebook Ads
  19. 19. Facebook Ads
  20. 20. Facebook Promotions and Contests
  21. 21. Does it work?
  22. 22. Does it work?
  23. 23. Facebook Promotions
  24. 24. Facebook Promoted Posts
  25. 25. Buy Facebook Ads You need 400 Likes to Promote Posts!
  26. 26. Facebook Ads: Power Editor
  27. 27. Buy Facebook Likes
  28. 28. But...
  29. 29. Buy more Facebook Likes = Pay More to Facebook Might as well be $1 000
  30. 30. + Never ever trustFacebook Analytics.
  31. 31. Google+
  32. 32. Google+ Ads through Google AdWords http://support.google.com/adwords/bin/answer.py? hl=en&answer=1722132
  33. 33. What Google says By default, AdWords ads that appear on Google or the Google Display Network all have a +1 button. A web user +1ing your ad endorses your specific landing page, and vice versa. With social extensions, a +1 on your ad applies to your Google+ Page. All +1s from your Google+ Page are also applied to your AdWords ads. 
  34. 34. Future Ads for Google+?
  35. 35. Future Ads for Google+? Toys R Us Pacifiers at Google+
  36. 36. Twitter
  37. 37. Twitter as we know it
  38. 38. Twitter Trends
  39. 39. Twitter Trends - It’s about Trending TOpic Bieber Algorithm = Trending Topics, NOT Popular Topics
  40. 40. Which one is easier to get Trending? A popular word/hashtag is harder to get trending than a more uncommon word.
  41. 41. Promoted Tweets - How it works
  42. 42. What does Twitter say about it? ”Promoted Tweets are currently in beta with a small selection of advertisers.” ”At this time, were only accepting requests from United States based advertisers”
  43. 43. Buy Tweets?
  44. 44. Buy Tweets?
  45. 45. What’s the Catch? It can be abused! ”WHY BUFFET CLOSED?? KHLOE HUNGRY!! KHLOE EAT NEW TUCKER MAX BOOK!! KHLOE ANGRY! KLOHE SMASH!!” Paid Tweet - Kloe Kardashian
  46. 46. Who are your most devoted peers?
  47. 47. How many people are spamming?
  48. 48. How many people are spamming?
  49. 49. Followerwonk
  50. 50. Followerwonk
  51. 51. Buy Tweets?
  52. 52. This looks good, right?
  53. 53. This looks a lot better!
  54. 54. One way of doing Twitter Marketing 1. Find everyone that writes about ”CSR” during a two weeks period of time. 2. Filter out everyone that has under X followers 3. Add those that tweet about it frequently 4. Check the ”Fake Followers” ratio for these 5. Check the Klout Score of these Tweeps 6. Voila! You’ve got a great list of targets for your campaign.
  55. 55. Twitter have 3 API:s
  56. 56. Twitter have 3 API:s
  57. 57. Twitter have 3 API:s
  58. 58. Tools that use these products DataSift - http://datasift.com GNIP - http://gnip.com
  59. 59. Instagram
  60. 60. Largest Company Instagram accounts (Summer 2012)
  61. 61. Instagram, Sweden (Source: Hans Kullin)
  62. 62. Search Instagram to find good followers
  63. 63. Instagram - Kenza
  64. 64. One lastthing...
  65. 65. Measure,Measure,Measure!
  66. 66. Thank you!simon@lissly.co m

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