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@stonetemple / +Eric Enge www.stonetemple.com
Google’s Rich Answers and
Featured Snippets
@stonetemple / +Eric Enge www.stonetemple.com
Who Am I?
Columnist & Contributor
CEO & Founder
50+ person Digital Marketing...
@stonetemple / +Eric Enge www.stonetemple.com
Little
Known
Fact
I had Brain
Surgery in
2003
@stonetemple / +Eric Enge www.stonetemple.com
Nope –
Didn’t Get
a USB Slot
Installed
@stonetemple / +Eric Enge www.stonetemple.com
“The destiny of
[Google’s search
engine] is to become
that Star
Trek compute...
@stonetemple / +Eric Enge www.stonetemple.com
Examples of Rich
Answers
@stonetemple / +Eric Enge www.stonetemple.com
Apples vs
Oranges
@stonetemple / +Eric Enge www.stonetemple.com
Small Changes in
Queries Bring
Very Different
Results
@stonetemple / +Eric Enge www.stonetemple.com
Featured
Snippets Are
Drawn From
Websites
@stonetemple / +Eric Enge www.stonetemple.com
Example Sequence
@stonetemple / +Eric Enge www.stonetemple.com
Who Is Tom
Brady?
@stonetemple / +Eric Enge www.stonetemple.com
Where Was
He Born?
@stonetemple / +Eric Enge www.stonetemple.com
How Tall is
He?
@stonetemple / +Eric Enge www.stonetemple.com
Does He
Have
Children?
@stonetemple / +Eric Enge www.stonetemple.com
Who is His
Spouse?
@stonetemple / +Eric Enge www.stonetemple.com
When is His
Next Game?
@stonetemple / +Eric Enge www.stonetemple.com
Let’s Look At Some Data!
@stonetemple / +Eric Enge www.stonetemple.com
We Conducted a Massive Study
@stonetemple / +Eric Enge www.stonetemple.com
Increase in Rich
Answers of 38%!
Overall Growth in Rich Answers
@stonetemple / +Eric Enge www.stonetemple.com
Includes a Table
1,285
exampl
es
found
22,607
examples
found
Increased
12x!
@stonetemple / +Eric Enge www.stonetemple.com
220
examples
found
Up 110%
Movie and Menu Results – Shows Tabs
@stonetemple / +Eric Enge www.stonetemple.com
Question Only Partially Answered
12,884
examples
found
Up 17%
Ellipses
@stonetemple / +Eric Enge www.stonetemple.com
Complete List Result With Link to Source
All List
Results
include a
link to
...
@stonetemple / +Eric Enge www.stonetemple.com
Has a Form
20,657
examples
found
Up 162%
@stonetemple / +Eric Enge www.stonetemple.com
Includes a
Chart
13,669
examples
found
Up Over
200X!
@stonetemple / +Eric Enge www.stonetemple.com
Includes Link to Follow On Actions
172
examples
found
Up 55%
@stonetemple / +Eric Enge www.stonetemple.com
Is Google Providing Proper Attribution?
Why Do Some Have
No Attribution?
1.N...
@stonetemple / +Eric Enge www.stonetemple.com
Don’t Build an SEO
Strategy Based on
Public Domain
Data
@stonetemple / +Eric Enge www.stonetemple.com
Google Makes Mistakes
@stonetemple / +Eric Enge www.stonetemple.com
@stonetemple / +Eric Enge www.stonetemple.com
@stonetemple / +Eric Enge www.stonetemple.com
@stonetemple / +Eric Enge www.stonetemple.com
The Rich Get Richer?
@stonetemple / +Eric Enge www.stonetemple.com
Google Uses Many Domains With Lower
Authority
54.0% of
Domains
Used Have a
D...
@stonetemple / +Eric Enge www.stonetemple.com
Domain
Authority of 47
@stonetemple / +Eric Enge www.stonetemple.com
Jumped Over
Wikipedia!
@stonetemple / +Eric Enge www.stonetemple.com
Simple Clear Answer to the Question
@stonetemple / +Eric Enge www.stonetemple.com
Got The Rich
Answer
Lost The Rich
Answer
@stonetemple / +Eric Enge www.stonetemple.com
Title Tag
Entices Click
Through
@stonetemple / +Eric Enge www.stonetemple.com
Domain
Authority of
38
@stonetemple / +Eric Enge www.stonetemple.com
More Items
Will Drive More
Clicks
@stonetemple / +Eric Enge www.stonetemple.com
Ranks
Number 5
Normally
@stonetemple / +Eric Enge www.stonetemple.com
Simple Direct
Answer to the
Question
@stonetemple / +Eric Enge www.stonetemple.com
Got The Rich
Answer
@stonetemple / +Eric Enge www.stonetemple.com
How Can I Get Me
Some?
Yes, We Ran
a Test
@stonetemple / +Eric Enge www.stonetemple.com
How To Implement a NoFollow?
We Started With a List of Common Questions
How ...
@stonetemple / +Eric Enge www.stonetemple.com
We
Published 5
New Pages
on May 20th
@stonetemple / +Eric Enge www.stonetemple.com
We Included Transcripts
With an Outline of Clear
Steps
@stonetemple / +Eric Enge www.stonetemple.com
The Content Provided a
Lot More Info Than Just
the “How To”
@stonetemple / +Eric Enge www.stonetemple.com
We Shared One of The
URLs on Google+
@stonetemple / +Eric Enge www.stonetemple.com
We Submitted the URLs
in Search Console
@stonetemple / +Eric Enge www.stonetemple.com
Bingo!
Saw This
Within 3 Days
of Publishing
the Content
@stonetemple / +Eric Enge www.stonetemple.com
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (a...
@stonetemple / +Eric Enge www.stonetemple.com
Schema Not Required
@stonetemple / +Eric Enge www.stonetemple.com
FAQ Pages
Not a Good
Format to Use
For This
@stonetemple / +Eric Enge www.stonetemple.com
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
www.s...
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Rich Answers & Featured Snippets in Search

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All the latest on what's going on with Google's rich answers in their search results. This includes examples of queries, some fun ones where Google gets it wrong, and the procedure we developed for how you can get them for yourself.

Published in: Marketing

Rich Answers & Featured Snippets in Search

  1. 1. @stonetemple / +Eric Enge www.stonetemple.com Google’s Rich Answers and Featured Snippets
  2. 2. @stonetemple / +Eric Enge www.stonetemple.com Who Am I? Columnist & Contributor CEO & Founder 50+ person Digital Marketing and SEO agency
  3. 3. @stonetemple / +Eric Enge www.stonetemple.com Little Known Fact I had Brain Surgery in 2003
  4. 4. @stonetemple / +Eric Enge www.stonetemple.com Nope – Didn’t Get a USB Slot Installed
  5. 5. @stonetemple / +Eric Enge www.stonetemple.com “The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.” Google’s Amit Singhal
  6. 6. @stonetemple / +Eric Enge www.stonetemple.com Examples of Rich Answers
  7. 7. @stonetemple / +Eric Enge www.stonetemple.com Apples vs Oranges
  8. 8. @stonetemple / +Eric Enge www.stonetemple.com Small Changes in Queries Bring Very Different Results
  9. 9. @stonetemple / +Eric Enge www.stonetemple.com Featured Snippets Are Drawn From Websites
  10. 10. @stonetemple / +Eric Enge www.stonetemple.com Example Sequence
  11. 11. @stonetemple / +Eric Enge www.stonetemple.com Who Is Tom Brady?
  12. 12. @stonetemple / +Eric Enge www.stonetemple.com Where Was He Born?
  13. 13. @stonetemple / +Eric Enge www.stonetemple.com How Tall is He?
  14. 14. @stonetemple / +Eric Enge www.stonetemple.com Does He Have Children?
  15. 15. @stonetemple / +Eric Enge www.stonetemple.com Who is His Spouse?
  16. 16. @stonetemple / +Eric Enge www.stonetemple.com When is His Next Game?
  17. 17. @stonetemple / +Eric Enge www.stonetemple.com Let’s Look At Some Data!
  18. 18. @stonetemple / +Eric Enge www.stonetemple.com We Conducted a Massive Study
  19. 19. @stonetemple / +Eric Enge www.stonetemple.com Increase in Rich Answers of 38%! Overall Growth in Rich Answers
  20. 20. @stonetemple / +Eric Enge www.stonetemple.com Includes a Table 1,285 exampl es found 22,607 examples found Increased 12x!
  21. 21. @stonetemple / +Eric Enge www.stonetemple.com 220 examples found Up 110% Movie and Menu Results – Shows Tabs
  22. 22. @stonetemple / +Eric Enge www.stonetemple.com Question Only Partially Answered 12,884 examples found Up 17% Ellipses
  23. 23. @stonetemple / +Eric Enge www.stonetemple.com Complete List Result With Link to Source All List Results include a link to the source 8,829 examples found Up 55%
  24. 24. @stonetemple / +Eric Enge www.stonetemple.com Has a Form 20,657 examples found Up 162%
  25. 25. @stonetemple / +Eric Enge www.stonetemple.com Includes a Chart 13,669 examples found Up Over 200X!
  26. 26. @stonetemple / +Eric Enge www.stonetemple.com Includes Link to Follow On Actions 172 examples found Up 55%
  27. 27. @stonetemple / +Eric Enge www.stonetemple.com Is Google Providing Proper Attribution? Why Do Some Have No Attribution? 1.Nearly All Cases are Public Domain Data 2.Some Cases of Licensed Data as Well 67.5% Do Include Attribution Down 9.7% 32.5% Do Not Include Attributio n
  28. 28. @stonetemple / +Eric Enge www.stonetemple.com Don’t Build an SEO Strategy Based on Public Domain Data
  29. 29. @stonetemple / +Eric Enge www.stonetemple.com Google Makes Mistakes
  30. 30. @stonetemple / +Eric Enge www.stonetemple.com
  31. 31. @stonetemple / +Eric Enge www.stonetemple.com
  32. 32. @stonetemple / +Eric Enge www.stonetemple.com
  33. 33. @stonetemple / +Eric Enge www.stonetemple.com The Rich Get Richer?
  34. 34. @stonetemple / +Eric Enge www.stonetemple.com Google Uses Many Domains With Lower Authority 54.0% of Domains Used Have a Domain Authority Less Than 60
  35. 35. @stonetemple / +Eric Enge www.stonetemple.com Domain Authority of 47
  36. 36. @stonetemple / +Eric Enge www.stonetemple.com Jumped Over Wikipedia!
  37. 37. @stonetemple / +Eric Enge www.stonetemple.com Simple Clear Answer to the Question
  38. 38. @stonetemple / +Eric Enge www.stonetemple.com Got The Rich Answer Lost The Rich Answer
  39. 39. @stonetemple / +Eric Enge www.stonetemple.com Title Tag Entices Click Through
  40. 40. @stonetemple / +Eric Enge www.stonetemple.com Domain Authority of 38
  41. 41. @stonetemple / +Eric Enge www.stonetemple.com More Items Will Drive More Clicks
  42. 42. @stonetemple / +Eric Enge www.stonetemple.com Ranks Number 5 Normally
  43. 43. @stonetemple / +Eric Enge www.stonetemple.com Simple Direct Answer to the Question
  44. 44. @stonetemple / +Eric Enge www.stonetemple.com Got The Rich Answer
  45. 45. @stonetemple / +Eric Enge www.stonetemple.com How Can I Get Me Some? Yes, We Ran a Test
  46. 46. @stonetemple / +Eric Enge www.stonetemple.com How To Implement a NoFollow? We Started With a List of Common Questions How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header?
  47. 47. @stonetemple / +Eric Enge www.stonetemple.com We Published 5 New Pages on May 20th
  48. 48. @stonetemple / +Eric Enge www.stonetemple.com We Included Transcripts With an Outline of Clear Steps
  49. 49. @stonetemple / +Eric Enge www.stonetemple.com The Content Provided a Lot More Info Than Just the “How To”
  50. 50. @stonetemple / +Eric Enge www.stonetemple.com We Shared One of The URLs on Google+
  51. 51. @stonetemple / +Eric Enge www.stonetemple.com We Submitted the URLs in Search Console
  52. 52. @stonetemple / +Eric Enge www.stonetemple.com Bingo! Saw This Within 3 Days of Publishing the Content
  53. 53. @stonetemple / +Eric Enge www.stonetemple.com Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info3
  54. 54. @stonetemple / +Eric Enge www.stonetemple.com Schema Not Required
  55. 55. @stonetemple / +Eric Enge www.stonetemple.com FAQ Pages Not a Good Format to Use For This
  56. 56. @stonetemple / +Eric Enge www.stonetemple.com Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!

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