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Coffee Twalk: 3 Measurement and Analytics   May 12, 2009 Robin Frank @robeen @greenrobeen
What is Twitter <ul><li>Twitter asks one question, &quot;What are you doing?&quot; Answers must be under 140 characters in...
The Twitterverse <ul><li>Traffic surges to 10 million registered users (6m in Jan 09) </li></ul><ul><li>Biggest demographi...
 
Basic Terms <ul><li>Tweet: to post a message on Twitter  </li></ul><ul><li>Follow: to subscribe to a Twitter user so you s...
Basic Terms <ul><li>#hashtags:  great ways to tag your Twitter update on a specific subject. This way, followers and non-f...
Measurement and Analytics
URL shorteners/Retweets
Bit.ly
Reetweet Rank
Retweetist
Retweetist
Twitt(url)y
Twitt(url)y
Username stats/Search
 
Tweetbeep.com
Twazzup
 
TweetStats
TweetStats
SocialWhoIs
Twitority
Twinfluence
Xefer
TwitterHawk
TwitterLocal
Friends/Followers
Socialtoo
Socialtoo - email
TwitterFriends
Refollow
TwitterKarma
TwitterCounter
Twitterholic
Twerp Scan
Twittfilter - Address search
Twittfilter - New follower email
Twittfilter - Sorted/Searchable Tweets
MyCleenr
Qwitter
Tweeple Twalk
Schedule and Review Tweets
Tweetlater
Monitoring Platforms
Tools <ul><li>For Purchase </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><ul><li>Social Media monitoring, measureme...
Radian6 <ul><li>Lets you setup keywords to monitor on all forms of social media including blogs, top video and image shari...
Trackur
Trackur - Sort by Influence
Influence Rank Web links -  number of external web links pointing to this site   Blog Mentions -  the number of times this...
Scoutlabs
Scoutlabs
Scoutlabs
Share of Conversation <ul><li>What are the needs or problems that your product is setting out to help with? </li></ul><ul>...
Twitip <ul><li>Twitter is the darling of the developer community </li></ul><ul><ul><li>Brian Solis: PR 2.0 </li></ul></ul>...
Contact me <ul><li>Robin Frank </li></ul><ul><li>@robeen </li></ul><ul><li>@greenrobeen </li></ul><ul><li>[email_address] ...
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Coffee Twalk Three: Measurement and Analytics for Social Media

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Measurement and Analytics for Twitter. Preso to WIC

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Coffee Twalk Three: Measurement and Analytics for Social Media

  1. 1. Coffee Twalk: 3 Measurement and Analytics May 12, 2009 Robin Frank @robeen @greenrobeen
  2. 2. What is Twitter <ul><li>Twitter asks one question, &quot;What are you doing?&quot; Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web. </li></ul><ul><li>This is NOT just about ego - The most powerful use of Twitter is to make connections with others who share a similar interest. </li></ul><ul><li>Twitter can be used to update your blog, Facebook status, your website, and various other sources simultaneously. </li></ul><ul><li>Desktops - Tweetdeck, Twhirl, Friendfeed, etc. </li></ul>
  3. 3. The Twitterverse <ul><li>Traffic surges to 10 million registered users (6m in Jan 09) </li></ul><ul><li>Biggest demographic: >35 (ComScore), </li></ul><ul><ul><li>matches Nielsen's assessment - majority of Facebook's user base. </li></ul></ul><ul><ul><li>45-54 years olds are 36% more likely than average to visit Twitter, followed by 25-34 years olds. (10% 55-64 = 18-24) </li></ul></ul>
  4. 5. Basic Terms <ul><li>Tweet: to post a message on Twitter </li></ul><ul><li>Follow: to subscribe to a Twitter user so you see their updates </li></ul><ul><li>@username: a reply sent in the public timeline so everyone else can see it </li></ul><ul><li>Direct Message (DM): a private message sent to another Twitter user </li></ul><ul><li>RT: Re-tweet: to re-post someone else’s tweet while attributing it to the original poster, build relationships, compliment and endorse others. </li></ul>
  5. 6. Basic Terms <ul><li>#hashtags: great ways to tag your Twitter update on a specific subject. This way, followers and non-followers can find your update using the Twitter search box on the Twitter homepage, or using one of the Trending Topics. </li></ul><ul><ul><li>#ETF, #ishares, etc. </li></ul></ul><ul><li>URL shorteners: tinyurl .com/ , bit. ly/ , Bit.ly will show a history of your recent shortened URL’s, as well as the number of clicks this shortened URL has received, and also additional Bit.ly links that have been created for the article. </li></ul>
  6. 7. Measurement and Analytics
  7. 8. URL shorteners/Retweets
  8. 9. Bit.ly
  9. 10. Reetweet Rank
  10. 11. Retweetist
  11. 12. Retweetist
  12. 13. Twitt(url)y
  13. 14. Twitt(url)y
  14. 15. Username stats/Search
  15. 17. Tweetbeep.com
  16. 18. Twazzup
  17. 20. TweetStats
  18. 21. TweetStats
  19. 22. SocialWhoIs
  20. 23. Twitority
  21. 24. Twinfluence
  22. 25. Xefer
  23. 26. TwitterHawk
  24. 27. TwitterLocal
  25. 28. Friends/Followers
  26. 29. Socialtoo
  27. 30. Socialtoo - email
  28. 31. TwitterFriends
  29. 32. Refollow
  30. 33. TwitterKarma
  31. 34. TwitterCounter
  32. 35. Twitterholic
  33. 36. Twerp Scan
  34. 37. Twittfilter - Address search
  35. 38. Twittfilter - New follower email
  36. 39. Twittfilter - Sorted/Searchable Tweets
  37. 40. MyCleenr
  38. 41. Qwitter
  39. 42. Tweeple Twalk
  40. 43. Schedule and Review Tweets
  41. 44. Tweetlater
  42. 45. Monitoring Platforms
  43. 46. Tools <ul><li>For Purchase </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><ul><li>Social Media monitoring, measurement and engagement for agencies. </li></ul></ul></ul><ul><ul><li>Trackur </li></ul></ul><ul><ul><ul><li>Online reputation tracking technology - keep track of any web content that mentions your company/product name, your executives, your company brands, and even your competition. </li></ul></ul></ul><ul><ul><li>Scout Labs </li></ul></ul><ul><ul><ul><li>Build better products and stronger customer relationships. Cutting-edge technology and a collaborative platform for companies to listen to customers and engage with them across the web. </li></ul></ul></ul>
  44. 47. Radian6 <ul><li>Lets you setup keywords to monitor on all forms of social media including blogs, top video and image sharing sites, forums, opinion sites, mainstream online media and Twitter </li></ul>
  45. 48. Trackur
  46. 49. Trackur - Sort by Influence
  47. 50. Influence Rank Web links - number of external web links pointing to this site Blog Mentions - the number of times this site has been discussed by bloggers Estimated Traffic popularity of the website (1 is most popular) Topic Discussion the number of pages in the website that mention the keyword you are monitoring TrackurRank unique algorithm for scoring the influence of a website. - the closer to 100./100 the more influence
  48. 51. Scoutlabs
  49. 52. Scoutlabs
  50. 53. Scoutlabs
  51. 54. Share of Conversation <ul><li>What are the needs or problems that your product is setting out to help with? </li></ul><ul><li>How do people discuss these needs or problems online? </li></ul><ul><li>When these problems are discussed, how prominent is your brand in these conversations? </li></ul><ul><li>For example - look at when people are talking about headaches, how often is Tylenol mentioned? </li></ul><ul><li>Other needs/problems we can measure too? </li></ul>
  52. 55. Twitip <ul><li>Twitter is the darling of the developer community </li></ul><ul><ul><li>Brian Solis: PR 2.0 </li></ul></ul><ul><li>Tweetlater - schedule tweets </li></ul><ul><li>Post photos with TwitPic </li></ul><ul><li>SnapTweet </li></ul><ul><li>Mobile apps like Tweetie keep you connected </li></ul><ul><li>Automatic blog post announcement </li></ul><ul><li>Automatic FB updates </li></ul><ul><li>Ping.fm </li></ul><ul><li>Mashable, Techcrunch </li></ul>
  53. 56. Contact me <ul><li>Robin Frank </li></ul><ul><li>@robeen </li></ul><ul><li>@greenrobeen </li></ul><ul><li>[email_address] </li></ul>

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