My first fullsail portfolio

1. PERSONAL BRAND EXPLORATION
Malique Adams
Project & Portfolio I: Week 1
November 28th, 2023

2. IDENTITY
• I emphasize moral principles like creativity, integrity, and
social responsibility because I am an ethical and inventive
leader.
• I encourage diversity and give team members mentorship by
fostering a cooperative and welcoming atmosphere.
• With a growing educational foundation and a dedication to
lifelong learning, I promote an innovative and growing
culture.
• My character traits are empathy and adaptability, for
example, aligning with my goal of fostering innovation,
leading with empathy, and creating a more hopeful, inclusive
business environment.
• I think that my capacity for unconventional thinking and
adaptability helps me to successfully navigate obstacles and
take advantage of opportunities in a business environment
that is constantly changing.

3. PROFESSION
Potential Job Titles:
• Property, Real estate manager
• Marketing manager
• Business intelligence Analysis
BRAND ARCHETYPE -The difference would be
building a target audience then build a strong and authentic
brand identity that resonates with my target audience. By
showcasing my unique qualities and values, I can differentiate
myself from competitors and create a lasting impression. This
will not only attract loyal customers but also empower you to
charge the prices that re
f
lect the true value of your offerings.
This resinates with my archetype of being a "Hero" where we
stand out from the competition by making more quicker
decisions, turning people to love our work and pay top dollar
for us.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Malique Adams
Outreach Plan:
• I would research the company for creating engaging
conversation points. I would then use my personalized
email as an initial contact method. If they don't respond, I
follow up with a polite email or brief call to express
interest and offer valuable insights.
PROFILE
PICTURE [property management] at
[Bozzuto]
Malique Adams
Outreach Plan:
• I would research the company for creating engaging
conversation points. I would then use my personalized
email as an initial contact method. If they don't respond, I
follow up with a polite email or brief call to express
interest and offer valuable insights.
PROFILE
PICTURE
[Business Analyst] at
[Guardian Pharmacy]
Malique Adams
Outreach Plan:
• I would research the company for creating engaging
conversation points. I would then use my personalized
email as an initial contact method. If they don't respond, I
follow up with a polite email or brief call to express
interest and offer valuable insights.
PROFILE
PICTURE
[Marketing Manager] at [Amerant Bank]

5. GOALS
Short Term:
• Within few months after graduation, I would like to
attend at least four industry-speci
f
ic events to network
with leaders in the
f
ield and possible collaborators.
Mid Term: (YEAR)
• Within a year of graduating I would love to increase my
brand by at least 10%
Long Term: (YEAR)
• The long-term goal is to create a highly innovative and
reputable multinational corporation within the next
f
ifteen years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Presentational skills Novice / Adept / Expert
Communica
ti
on Novice / Adept / Expert
Leadership Novice / Adept / Expert
Complex problem solving
SOFT
HARD
Novice / Adept / Expert
Management of
fi
nancial resources Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Active listening Novice / Adept / Expert

7. I will help the domestic real estate business by
being a critical thinker by solving problems on
hand
PROMISE

8. CREDENTIALS
Work Experience:
• Previously worked as a personal coach/
trainer.
• High school I took up the leadership role of
many after school activities (7)
Education:
• International baccalaureate, St Andrews
International
• Entertainment Business, B.S., Full Sail University (Exp. 2025)
Volunteer work:
• In high school I did many volunteering
work, my favorite. Was beach clean ups and
help pack food for the less fortune
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Justice Swapshire
Industry Experience:
• Manger and business marketer in the
area of entertainment and real estate
Education:
• High school graduate, currently attending full sail
university
Leadership Experience:
• Owning properties
• Veteran
Skills and Pro
f
iciencies:
• Microsoft excel
• Social media marketing
• Project management
Malique Adams
Overall Online Presence:
• 11 connections, his banner image is customized,
professionalism of headshot, his pro
f
ile is pretty detailed,
no published articles?, he is active in many other social
media, their LinkedIn URL is customized
• Grade: Good 89/100
HEADSHOT HEADSHOT
Industry Experience:
• Little to none
Education:
• High school graduate, currently attending full sail
university
Leadership Experience:
• Leading a project team
• Community involvement
Skills and Pro
f
iciencies:
• Foundational data analysis
• Marketing fundamentals
• Collaboration with team
Overall Online Presence:
• Not much developed online
• Grade: Poor 40/100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
f
iciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionali
• sm of headshot?, how detailed is the pro
f
ile?, published
articles?, active on other social media?, is their LinkedIn
URL customized?Grade: Poor, Average, or Superior?, XX
out of 100
Malique Adams
Industry Experience:
• Little to none
Education:
• High school graduate, currently attending full sail
university
Leadership Experience:
• Leading a project team
• Community involvement
Skills and Pro
f
iciencies:
• Foundational data analysis
• Marketing fundamentals
• Collaboration with team
Overall Online Presence:
• Not much developed online
• Grade: Poor 40/100

11. BRAND POSITION
"As an aspiring entrepreneur seeking comprehensive
f
inancial guidance, I
provide personalized strategies tailored to unlock their business potential
and guide them toward sustainable success." Furthermore, I place a high
value on developing trusting relationships with my clients in order to
maintain open channels of communication throughout our collaboration. As a
result of my constant observation of market developments and industry
trends, I am able to offer clients timely, pertinent guidance that is in line with
their unique objectives.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ENTREPRENEUR NIGHT December 5th The Argonaut Bar &
Lounge
• ASI show Orlando Orange County Convention Center, South
Building, Hall A
• SPORTS AND ENTERTAINMENT MARKETING CONFERENCE
Orlando Florida January 31st
Digital Marketing
• Primary Content: By understanding the speci
f
ic needs and preferences of property
buyers, the type of content id make as a Real Estate Agent would be to addresses my
concerns, such as tips for
f
irst-time homebuyers, negotiation strategies, and information on
mortgage options. Similarly, as a Marketing Manager I can focus on creating content that
helps businesses improve their marketing efforts, such as SEO optimization techniques,
email marketing best practices, and case studies
• Primary Tools: Real Estate Managers, Marketing Managers, and Business Intelligence
Analysts can utilize various platforms for sharing property listings, insights, and
networking, depending on audience, content type, and industry focus, such as Zillow,
Realtor.com, and LinkedIn.
• Website: The digital portfolio would help me to showcase my expertise. Sharing these
portfolios on professional networks like LinkedIn can effectively market personal brand
and attract potential clients, employers, or collaborators.

13. PROFESSIONAL DEVELOPMENT
Mentor
Property Real Estate manager: Experienced Real Estate
Investor, Legal Advisor in Real Estate.
Marketing manager: Marketing Strategies, Digital Marketing Expert.
Business Intelligence Analyst: Data Science Professional, Business
Intelligence Specialist.
Formal Education
• Entertainment business graduation date 2025
Technical Skills
• should possess pro
f
iciency in property management
software, knowledge of real estate laws and regulations
• market analysis and property valuation skills, negotiation
and contract management expertise
•
f
inancial analysis and budgeting skills.
Soft Skills
• Communication
• Problem solving
• Negotiation

14. Malique Adams
"You know how navigating the world of personal
f
inance and investments can be overwhelming and
confusing? I, however, simplify dif
f
icult
f
inancial
concepts and provide actionable advice based on the needs and goals of each
individual. As a matter of fact, I have assisted a great number of clients in
reaching their
f
inancial goals by providing them with wealth management,
budgeting, and investing strategies that have greatly enhanced their
f
inancial
security and prospects going forward."
“

15. REFERENCES
Recruitment. (n.d.). https://workforcenow.adp.com/mascsr/default/mdf/
recruitment/recruitment.html?cid=8202065c-4cb8-4e7a-
b928-16c249d1859b&ccId=19000101_000001&jobId=499872&cbrcid=f4f5a468
2bfffc
Careers | Bozzuto. (2023, November 13). Bozzuto. https://www.bozzuto.com/
careers/?
gad_source=5&gclid=EAIaIQobChMIn4rpkK_oggMVxezICh2HFQYvEAAYASAAEgIb
bfD_BwE
Workday. (n.d.). https://guardianpharmacy.wd5.myworkdayjobs.com/
Guardian_Pharmacy/login?
redirect=%2FGuardian_Pharmacy%2Fjob%2FGuardian-Pharmacy-
Services%2FDirector--Medicare-Bene
f
its---Patient-
Services_R9718%2Fapply%3Fsource%3DCareer_Builder%26cbrcid%3D89329c4
1922dc0
Sign Up | LinkedIn. (n.d.). https://www.linkedin.com/search/results/PEOPLE/?
keywords=real%20estate&origin=SWITCH_SEARCH_VERTICAL&sid=F8q
Sports and Entertainment Marketing Conference | DECA Inc. Conferences. (n.d.).
https://www.deca.org/conferences/sem
ASI Show Orlando • ASI. (2023, November 1). ASI. https://asicentral.com/
where-to-
f
ind-us/asi-show-orlando/
Altus, K. (2023, March 23). Florida’s red-hot real estate market cooling down: “Gone
are the days of” bidding wars, broker says. Fox Business. https://
www.foxbusiness.com/real-estate/
f
lorida-red-hot-real-estate-market-cooling-
down-bidding-wars-broker