MARKETING MANAGER

1. O B J E C T I V E S
A results oriented and competent professional with proven track-record in Marketing and Communications, seeks
position to contribute experience to attain company’s objectives while pursuing career development.
C O R E C O M P E T E N C I E S & S K I L L S
Fifteen (15) years of comprehensive
Marketing & Communications proficiency.
Project & Budget Management.
Strategic Planning & Implementation.
Social Media Strategy.
Cross-functional Team Coordination.
Analytical & Critical thinking.
Professional work ethics.
Products Management.
Brands Development Strategies.
Optimal Client Relations.
Prioritizing skills.
Negotiation abilities.
Decision-making aptitudes.
Multi-tasking skills.
Business oriented; mission focused.
Excellent team player.
Work under pressure with quality
results.
Attention to details.
Great communication skills.
Bilingual (English-Spanish).
Computer proficiency: MS Office:
Word, Excel, Power Point; Internet.
P R O F E S S I O N A L E X P E R I E N C E
GRUPO MORIN, San Juan, PR Sept. 2016 – PRESENT
Marketing Manager- Contract
§ Managing all marketing for the company and activities within the marketing department
§ Developing the marketing strategy for the company in line with company objectives.
§ Coordinating marketing campaigns with sales activities.
§ Creation and publication of all marketing material in line with marketing plans.
§ Planning and implementing promotional campaigns.
§ Overall responsibility for brand management and corporate identity and preparing online and print marketing campaigns.
§ Monitor and report on effectiveness of marketing communications.
I R S I - I N T E R N A T I O N A L R E S T A U R A N T S E R V I C E I N C .
Catering Manager S e p t 2 0 1 5 – O c t . 2 0 1 6
§ Negotiate contracts with customers, assess their requirements and ensure they're satisfied with the service delivered (in contract catering)
§ Supervise catering and waiting staff at functions .
§ Recruit and train permanent and casual staff
§ Monitor the quality of the product and service provided
§ Interact with customers if involved with front of house work
§ Budget and establish financial targets and forecasts
§ Ensure health and safety regulations are strictly observed
§ Contributed strategic marketing strategies; supported sales efforts to increase products awareness and market visibility.
DRAFT FCB AGENCY, Guaynabo, PR Jun. 2005 – Jan. 2013
Traffic Department Coordinator
§ Effectively performed daily management of job input for all agency design work; monitored jobs production.
§ Completed editing of documents and quality assurance; determined job requirements, adjusted production plans, maintained daily
on-going communicated with internal customers ensure timely delivery of products and production and meet client deadlines.
§ Delineated staffing levels and required resources and communicate needs to complete work.
§ Analyzed customer materials, documents, and files and resolved problems prior to production.
§ Established work assignments as per established priorities; ensured priorities were according to commitments and decisions, and
executed cost effective actions to attain results; organized inter-departmental support to maximize resources.
§ Developed and maintained accurate records of all customer materials and files.
ORIENTAL BANK, San Juan, PR May 2001 – Jun 2005
Sales & Promotions Manager
§ Directed all external and internal special events, including development and implementation of special projects, corporate events,
products lines activities and seminars; performed budget planning and management.
§ Created and ran centralized promotional marketing campaigns to increase sales and use of products and services; participated in
all stages of marketing campaign process. Efficiently carried out media relations and promotions coordination.
§ Developed effective social media strategy, radio, and print ad campaigns to promote events and maximize company’s profitability.
§ Supported prime customer service; added new customers while maintaining premium service with existing accounts.
E D U C A T I O N
University of Phoenix, Guaynabo, PR; Bachelor of Science in Business; Major: Marketing
O H A N N A L I R I V E R A
Plaza Esmeralda #145, Guaynabo, PR 00969
(787) 587-3838
johariver18@yahoo.com
M A R K E T I N G l M A N A G E M E N T l C O M M U N I C A T I O N S