Senior-Level Marketing and Sales Executive

1. JAMES F. LYONS
671 Cedar Road Southport, CT 06890
(h) 203.254.1968; (c) 703.200.5169
jameslyons@optonline.net
1
Profile & Value
Effective and accountable in high-profile executive marketing roles.
I have the ability to overcome complex marketing challenges and make high-stakes decisions using experience-backed
judgment, strong work ethic and integrity. Respected as a “servant leader,” I am a proponent of empowerment and
accountability.
Proven ability to consistently deliver results I am driven by a visceral need to continuously improve, innovate and remove
“it can’t be done” mindsets. I consistently challenge the status quo and look for opportunities to more fully leverage a
company’s IP.
Known forrespecting and cultivating human capital.
I have a long history of motivating, mentoring and leading talented professionals. I lead and live the culture by example. I
create transparent and happy cross-functional, interdisciplinary teams. I engender loyalty.
Bring a well-rounded background as a marketing strategist and practitioner I have been characterized as an “optimizer.” I
have a consistent record of delivering extraordinary results in revenue growth and profitability in multi-channel
environments.
I roll-up my sleeves.
Qualifications & Expertise
Creative Instinct - I actively look to create new revenue streams via data-inspired insights that create scale; Growth
Management & Business Development - I know how to manage for and around growth and how to sell; Product and
Service Development & Rollout - I know how to build products around marketing services and how to roll them out in a
merchandisable way; P&L and Performance Improvement - I know how to manage a P&L and, importantly, I know
how to maximize it; Turnaround, Change & Negotiation - I know how to re-set a business model and re-engineer a
model, both in terms of performance and profit; Board and Executive Advisory - I know how to work with a Board and
persuade opinions.
Marketing Services/Agency Professional Experience
Arête Marketing, Southport, CT [April 2011 – Present]
Consultancy - Designed to help small, digital, media and customer acquisition centric businesses
to grow sales, better align their value proposition and secure funding.
President/CEO
Clients include:
 ExactCustomer (of which I amthe acting CEO)
 ConvergeDirect
 Healthgrades
 Convindex
 Networked Insights
 Zero Variance

2. JAMES F. LYONS
671 Cedar Road Southport, CT 06890
(h) 203.254.1968; (c) 703.200.5169
jameslyons@optonline.net
2
 The Big Know
LeadingResponse (A Huron Capital Company), Stamford, CT [October 2011 – October 2013]
A customer acquisition/lead generation platform.
CEO
Author and architect behind the LeadingResponse platform design. Our vision is simple: Bringing together the best
customer acquisition solutions to bring you together with your best prospects.
Responsible for all agencies including: Stamford, Tampa and Dallas.
Leadership Successes
• Created the vision, the brand and the platform www.leadingresponse.com
• Redesigned legacy acquisition (Response Mail Express) into a new brand with a new focus – now known as
RME. Response. Marketing Excellence. www.rmeleads.com. Now www.RME360.com -- formerly a direct mail
shop – now a marketing solution provider.
• Acquired IMS (Internet Marketing Solutions) www.imsolutions.com in July, 2012
▪ Integrated back-office operations under the umbrella brand of LeadingResponse
▪ Grew client base by over 10% and profitability by > 30%
RAPP (Omnicom Group), New York, NY [2000 – 2011]
President,RAPP U.S.,New York,NY [2006 – April 2011]
Key driving force behind agency’s evolution into the #1 agency in the CRM category and the top five in many adjacent
categories, such as: Direct Marketing, Digital Marketing and Social Media as ranked by Ad Age. Responsible for all
U.S.- based RAPP agencies including New York, Dallas, Chicago and Los Angeles.
Leadership Successes
• Led RAPP through migration from a traditional DM company to a digitally savvy CRM and consumer insights
leader. Developed leadership team and structure to allow for the renaissance of the brand, meteoric growth (25%
top-line during tenure) and dramatic profit gains.
• Built successfulpractices around vertical expert services to capitalize on the SME and experiences of our culture.
• Key client wins during tenure include: Bank of America,Humana, HP, Pfizer, Best Buy, Time Warner Cable and
AAA.
President/Managing Director,RAPP NY,New York,NY [2003 – 2006]
Driving force behind agency’s evolution into the elite status of NY agencies. Redefined agency position by changing the
agency model to one of scalable and repeatable solutions grounded in data insights. Changed revenue model mix from
100% “billable headcount” to various “value exchange” pricing models. Responsible for all operating aspects of New
York office.

3. JAMES F. LYONS
671 Cedar Road Southport, CT 06890
(h) 203.254.1968; (c) 703.200.5169
jameslyons@optonline.net
3
Leadership Successes
• Resuscitated RAPP NY by doubling revenues within 18 months (key wins included Merck,Travel Channel, XM
Satellite Radio and MSG).
• Established a winning culture by driving, recruiting and rewarding top performers and “culling the entitlement
herd.”
• Drove profits to 3x historic best numbers.
• Created an environment within which the service profit chain model flourished
• Highest employee satisfaction in the network, highest growth and most dramatic profit turnaround.
President/General Manager,Optima Direct (a division of RAPP) Washington, DC [2000 – 2003]
Driving force behind agency’s re-birth and sustainable new direction. Responsible forall operating aspects of the office.
Leadership Successes
• Resuscitated Optima Direct by reinventing the business model -- moved from a consulting model – a “broker of
jobs” – to data and compliance specialists
• Completed turnaround of offering, focus, vision, direction and culture within 12 months – turned Optima Direct
from lowest-performing division with RAPP to the highest
• Established a winning culture by driving, recruiting and rewarding top performers and churning “legacy thinkers.”
Other Professional Experience
MarchFirst, Chicago, IL [1999 – 2000]
A marketing/consulting firm comprised of Whitman-Hart, McKinney Silver, US Web and CKS.
SVP, Executive Marketing Strategist
Executive Steering Committee member. Responsible for integrated solutions development and sales.
Leadership Successes
• Created new marketing solutions platform integrating all consumer touch points; Grew portfolio 210% within 12
months.
Conseco Financial Services, Indianapolis, IN [1998 – 1999]
VP, Marketing & eBusiness
Senior Executive responsible for all online brand and consumer experiences.
Leadership Successes
• Built a fully integrated solutions team centered around the consumer and customer journey within the Conseco family
of brands / products; Created and delivered “phases of life” – a segmentation approach for all online transactions –

4. JAMES F. LYONS
671 Cedar Road Southport, CT 06890
(h) 203.254.1968; (c) 703.200.5169
jameslyons@optonline.net
4
tied to the “Step Up” campaign; Drove lead generation 480% by creating on online “ecosystem” by which consumers
would self-identify and qualify.
TRANSCOM, Indianapolis, IN [1997]
A division of Great Universal Holdings.
VP, eBusiness/eCommerce
Senior Executive responsible for the creation and development of an online service model with direct connection to call
center support – “click-to-talk” pioneer.
Successes
• Developed, through partnerships, a fully integrated click-thru service and help desk application; Created a stand-alone
service offering with independent an P&L and an independent sales and marketing team.
GE, Indianapolis, IN [1995]
Supply – a division of GE Finance. Director responsible for $90MM division of GE.
Manager/Marketing
Successes
• Grew national accounts by 20%; Created a JIT product demand system via new marketing / promotions calendar;
Grew profits by 30% by leveraging supplier relationships, inventory timing and NAFTA agreements.
BBSI, Fairfield, NJ [1988-1995]
An international trade group whose clientsincluded L’Oréal, Estée Lauder, Shiseido, Alberto-Culver, Henkel, Revlon,
etc.
Manager Director, responsible for all operating aspects of the office.
Successes
• Grew membership base by 30%; grew international membership by 45%; Created multi-national, “glocal” and global
marketing trade platforms and alliances.
Education & Credentials
Seton Hall University – Bachelor’s Degree,1988
Harvard Business School -- Omnicom University Executive Leadership Graduate Program, 2004
Professional Affiliations
Board Member, LeadingResponse (2011 – 2013); Board Member, Epic Research [2007 – Present]; Board Member,
RAPP Global Board of Directors [2006 – April, 2011]; Board Member, DMA [2008 – 2009]