Samuel L. Crumby Jr. has over 20 years of experience in marketing, communications, business development, and consulting. He has a track record of exceptional results and building lasting relationships. Some of his past roles include founding a broadcast network focused on spiritual programming, and serving as General Manager for a men's clothing store where he improved sales and profitability. Crumby is now looking to leverage his strengths in leadership, strategic planning, and performance improvement.
1. SAMUEL L. CRUMBY JR.
5325 Fox Hill Drive, Peachtree Corners GA 30092 / (404) 697 – 4927 / samuelcrumbyjr@gmail.com
Exceptional results driven executive powered by 20 years of comprehensive achievements within the areas of Marketing and
Communications, Organizational Development, Business Development, Consulting and Client Relations. Equipped with
stellar qualifications in developing performance-based, low-cost solutions per multiple disciplinary proficiencies utilizing an
entrepreneurial vantage point. Remarkably astute and articulate communicator, highly regarded for building lasting valued
relationships with key stakeholders, peer leaders and Senior C Suite Executives. Servant Leader adept at developing high
performanceteamsthat yield corporatemilestones and exceed objectives. Incomparablework ethic that thrives in fast paced,
competitive environments that drive service and quality results.
FINANCE ORG DEVELOPMENT BUS. DEVELOPMENT MARKETING/COMM
P&L Management /
Improvement
Organizational Change
Management
Strategic & Operational
Planning
Marketing / Communication
Plan Strategy & Execution
Shareholder & Investor
Correspondence
HR Strategy, Audit &
Legal Compliance
Customer / Client
Acquisition
Brand Development /
Advertisement
Contract Negotiations Workflow Optimization Joint Venture Development Public Relations
Profit Gains Corporate Development Relationship Management Corporate Communication
Budget Planning Performance Improvement Thought Leadership Interactive Marketing
ONE ‘NCREDIBLE EXPERIENCE ATLANTA, GA 2011 –2015
Broadcast Network - FOUNDER / CEO
Founded Emerging Media entity focused on the development and broadcasting of spiritual and personal
development programming. Pioneered and socialized the vision, mission and purpose of organization.
Orchestrated the overall financial strategy and budget to secure the investment proposal and analysis for
potential investors. Secured Venture Capitalist firm to assist in fundraising. Created the ESOP – Employee
Stock Ownership plan to assure vested interest. Authored the Marketing / Communications plan and strategy.
Communicated the Corporate Story / Culture ensuring congruence. Recruited and retained “C” Suite
holders. Negotiated initial benefits package as a day one benefit. Developed the Organizational
Structure. Provided leadership to the executive team as they distribute initiatives to dedicated departments
(Administration, Marketing, Communications, Technology, Radio and Television Operations). Organized
Executive Board of Directors ensuring mission compliance and profitability.
Notable Accomplishments:
Lead cross-functional teams that collaborated as a focused unit to achieve aggressive business goals and
drive the evolution of concepts into achievable business strategies
Established an organization of 50+ individuals supporting initial offering prior to funding
Installed five revenue streams
Created programming, tapping into multiple demographics, for 24/7 coverage globally
Recruited and partneredwith influential authors,thoughts leaders,notable coaches,transformational leaders
and change agents as Brand Ambassadors / Host
Arranged Joint Venture partnerships with defunct terrestrial radio stations; provisioning content
QUALIFICATIONS PROFILE
CORE STRENGTHS
CAREER SUMMATIVE
2. Samuel L. Crumby Jr. Page 2 of 3
Continuation…
JOS A. BANK CLOTHIERS ATLANTA, GA 2012 –2014
Upscale Men Clothiers - GENERAL MANAGER
Directed overall operations and P&L management for an emerging location with a volume of $1.5MM.
Analyzed market trends and oversaw merchandising layout. Established performance indicators, operating
goals, realignment initiatives, productivity improvements and cost reduction programs; improved product
output, quality and customer satisfaction. Functional areas of management involved strategic planning, human
resources, business development, marketing, sales, training, product management and finance. Identified and
capitalized on new growth opportunities through market analysis, advertisement, relational marketing, business
development expertise and keen business instincts.
Notable Accomplishments:
Gained 16% on a three year trending deficit of 25%, thus closing the location with a deficit of 12% within
a three month period, removing it as a bottom tier store to a top ten store within the Division (50 locations)
for month of December and top five placement in other significant measurements
Awarded regional “Store of Excellence” attaining the second highest percentage of increase in sales –
December 2013
Awarded Regional “Overall Store of the Month – February 2014
Reduced level of shrinkage from 11.8 percent to 0.9 (6 months)
Established partnerships with Hotels and corporations increasing business volume from $1.7M to 2.2M
Acquired $500,000 in sale exceeding every sales goal extended by management and corporate
Standards
Earned Fast track promotions, within 12 months, from Sales Executive to General Manager
Eo1 SOLUTIONSCORP. ATLANTA, GA 2001 - 2011
Full Service Business Consulting Firm - PRESIDENT / CHIEF CONSULTANT
Chief visionary provided oversight and overall direction for company growth. Installed an efficient corporate
infrastructure to support daily operations. Structured business by–laws,tax status, and company policy ensuring
state and federal regulatory compliance. Prepared the company annual budget, short / long term financial and
industry growth projection. Createdservice offerings for perspective demographic. Established and maintained
intellectual property marks / copyrights while implementing systems of accountability. Developed public
relations and marketing strategies. Identify financial solutions / resources for startups and existing companies.
Implemented and managed teams of consultants. Procured and consulted clients requiring service in areas of
marketing, communications, human relations, business development, corporate finance, and realestate.
Notable Accomplishments:
Acquired over $50 Million in investment capital for startup and established companies in a plethora of
industries
Implemented and Directed Communication Campaigns for Entrepreneurs, Small Businesses, coaches,
literary and entertainment fields
Mentor startup companies with organization, corporate structure, and business credit advisement
3. Samuel L. Crumby Jr. Page 3 of 3
Continuation…
Championed the development and implementation of strategic plans and innovative marketing ideas
Managed turnaround projects with 100% success rate
Guided clients with business acquisitions
Experienced in the negotiation of high level contracts
United States Navy,Honorable Discharge/Medical - E3 Fireman
Grand Canyon University, Phoenix, AZ
Major: Entrepreneurial Studies / Minor: Communications, Sociology
Georgia Real Estate School, Atlanta,GA
Real Estate Sales
Villanova University, Villanova, PA
Lean Six Sigma Sensei (scheduled completion 11/2015), Six Sigma Green Belt
(scheduled completion 01/2016), Six Sigma Black Belt (scheduled completion
05/2016)
SITEL CORPORATION, Augusta, GA
Leadership Training, Management: Positive Discipline
GEORGE S. MAY INTERNATIONAL, Chicago IL
Sales, Negotiations, Business Analysis, Client Engagement, Closing
U.S. NAVY, San Diego, CA
Leadership Training
SALESFORCE.COM, Atlanta GA
Marketing, Analytics, Customer/Client Engagement, Project Management, Campaign
Management
Georgia Real Estate Commission, Atlanta, GA
Licensed Real Estate Agent, Property Management, Short Sale Procedures
EDUCATION
PROFESSIONAL TRAINING
MILITARY TRAINING