1. Sandy Schumacher
441 Sunrise Parkway Home: 505-326-5070
skhschumacher@gmail.com
Farmington, NM 87401 Cell: 505-320-7156
http://www.linkedin.com/in/sandyschumacher
RETAIL PROPERTY MANAGEMENT, MARKETING & OPERATIONS EXECUTIVE
General Manager, Regional Marketing Manager & Business Manager
Results-proven manager of regional shopping center, multimillion-dollar business operations, and multi-
property/multi-state marketing programs whose career has been distinguished by commended performance,
retention and promotion through multiple company acquisitions, and notable achievements.
Experienced leader who excels in building high-performance teams and operations to drive continuous
growth and improvement. Track record includes elevating NOI to historic bests, increasing production/revenues
by over 50%, maximizing occupancy/customer base (single-year gains of up to 25%), and achieving near-perfect
customer satisfaction scores (98%+) – all while controlling costs and lowering overhead.
KEY SKILLS
— Executive Leadership — Marketing & Business Development — Strategic & Tactical Planning
— Shopping Center Management — Revenue & Occupancy Maximization — Budgeting & Forecasting
— Multi-Site Operations — Client/Tenant/Customer Relations — Cost/Benefit & Business
— P&L/Fiscal Management — Executive Analysis
— Margin & Collections Growth Presentations/Negotiations — Contract Service Management
— Continuous Improvement Strategies — Teambuilding & Training
PROFESSIONAL EXPERIENCE
DESERT HILLS DENTAL CARE — Farmington, NM 2005-Present
$4M+ group dental practice.
Business Manager, 2005 to Present
Manage daily operations and $2.2M operating budget; direct capital expenditures; formulate and implement
policies/procedures and internal/external marketing programs; and supervise a cross-functional, 30-member
employee team. Charged to reduce overhead, achieve projected NOI, enhance community relations, and
increase the value and profitability of the practice by growing patient base and controlling costs. Key Results:
 Increased production and revenue over 50% to benchmark record-setting year-end of $4.3M with a 98%
success rate in collections.
 Launched highly effective marketing/referral-generation programs to drive 25% growth in new patients
(averaging 115 new patients monthly).
 Led staff development, performance management, team mission instilment, goal-setting, and continuous
improvement initiatives that catapulted employee engagement, accountability, and productivity while
simultaneously lowering overhead by 10%.
 Initiated budget and capital expenditure forecasting to improve future planning and fiscal visibility.
 Implemented technology-based tools (e.g., patient confirmation system, online customer survey) that
were instrumental to driving historic improvement in customer satisfaction (current approval rating of
98%+) as well as over $200K in additional annual revenues.
GENERAL GROWTH PROPERTIES (GGP) & acquired affiliate JP REALTY, INC. — Farmington, NM 1995-2005
GGP has ownership interest in or management responsibility for 200+ regional shopping malls in 44 states.
GGP acquired JP Realty (a regional property management firm) in 2002.
General Manager, Animas Valley Mall (GGP), 2004 to 2005
Group Marketing Manager (GGP), 2002 to 2004
Regional Marketing Manager / Marketing Manager (JP Realty), 1995 to 2002
Advanced through multiple promotions during ten-year employment, culminating in GM role overseeing
fiscal, business, operations, leasing, security, and contract services management of a 500,000-sq.-ft., five-
anchor shopping mall serving a 120-mile radius. In previous marketing management positions, directed
comprehensive marketing programs/strategies for four shopping centers spanning up to three states and

2. totaling over 2M sq. ft., with accountability for achieving property NOI and occupancy goals by generating
strong shopping center and leasing revenues.
Sandy Schumacher Phone: 505-326-5070  Page Two
PROFESSIONAL EXPERIENCE (CONTINUED)
GENERAL GROWTH PROPERTIES (GGP) / JP REALTY, INC. (continued)
Key Results as General Manager of Animas Valley Mall (2004 to 2005):
 Developed/administered $5.5M operations budget and achieved goal-surpassing fiscal results in all
categories. Increased NOI and CAM (common area maintenance) by +4% each, elevated total sales by
+5%, and decreased controllable costs by 2% — all within one year.
 Worked with corporate team to avert the loss of key cinema tenant (saving shopping center from
combined leasing/revenue losses of over $1.8M annually) by using personally developed impact study to
assist in retaining tenant and also expanding their shopping center footprint.
 Worked with corporate controller to resolve prior, long-standing co-tenancy issue where efforts by
predecessors had been unsuccessful, resulting in $214K applied against balance on center aging.
 Created and facilitated property’s annual strategic planning meetings that were lauded by corporate
executives as extremely helpful in targeting and guiding their pursuit of prospective tenants.
 Received the highest possible marks on performance assessments. Cited by VP/group director as one of
the company’s “most outstanding general managers.”
Key Results in Marketing Management Roles (1995 to 2004):
 Repeatedly recognized for outstanding management of marketing programs, campaigns, teams, and
budgets (accountability for up to $1.5M+), including receiving top honors through “Pro-Team Award”
(corporate-wide recognition) for exceptional contributions.
 Devised and implemented business plans that helped generate 20M+ shopper visits each year as well as
community focus groups that propelled margin and productivity gains in all four shopping centers.
 Innovated 14-month customer service program at regional center that was a key driver of a 6% jump in
overall sales and a 12% increase in secret shopper score results (exceeding goal in both instances).
 Launched three-month, city-sponsored marketing program to wide acclaim, which generated over $250K
in promotional revenue and over 60,000 visitors to regional shopping center.
 Directed numerous other highly successful promotions and sponsorships, including opening of new food
court that catapulted center sales and gift certificate sales by over 50% and 150%, respectively.
URBAN RETAIL PROPERTIES — Farmington, NM 1991-1995
Manages millions of square feet of regional malls, community centers, and mixed-use projects.
Marketing Manager, Animas Valley Mall, 1991 to 1995
Directed marketing program, budgets, campaigns, and collateral for Animas Valley Mall. Key Results:
 Sponsored over a dozen community events each year that generated $100K+ in annual publicity.
 Consistently achieved corporate accolades for outstanding budget management, with executive-level
commendations for promoting center effectively while remaining on or below budget.
 Retained to continue as Animas Valley Mall marketing manager (and subsequently earned regional
manager promotion) when JP Realty bought out Urban Retail Properties’ interest in this property.
EDUCATION & CREDENTIALS
UNIVERSITY of CENTRAL MISSOURI — Warrensburg, MO BS in Speech Communication (Psychology Minor)
INTERNATIONAL COUNCIL OF SHOPPING CENTERS — New York, NY Certified Marketing Director (CMD)
Affiliations & Board Appointments:
 Member, International Council of Shopping Centers (New York, NY), 1991 to Present
 President(current), Board of Education, Farmington Municipal Schools (Farmington, NM), 2003 to Present
 Past President/Member, Convention & Visitors Bureau Board of Directors (Farmington, NM), 1994 to Present
 Member, Administrative Review Board, City of Farmington (mayor-appointed position), 1995 to 1998

3. TECHNOLOGY SUMMARY
Proficient with MS Office Suite (Word, Excel, PowerPoint, Outlook, Adobe); QuickBooks; Mac platforms.