Getting started with Google Plus: The G+ gamechanger!

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These slides were used with our Google+ kick-off webinar, the goal was to introduce viewers to the basics of the G+ platform, as well as how to get started. Lastly, we discussed how PerfectMind can assist in converting traffic as well as posting your email newsletter as content!

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Getting started with Google Plus: The G+ gamechanger!

  1. 1. Getting Started with Google +
  2. 2. Circle Us and Follow us Facebook.com/perfectmindfans Facebook.com/Championswayfans Twitter.com/perfectmind Twitter.com/ChampionsWay PerfectMIND ChampionsWay
  3. 3. Today’s Hosts
  4. 4. 3 Places to Find Us“Nick Dougherty”“Jon Malach”Facebook.com/senseinickdFacebook.com/Jial14 @Sensei_Nick @JonMalach
  5. 5. #FF Shout Outs• @FaridDordar• @ChampionsWay• @AceRamirez• @RicardoAlemida
  6. 6. 5 Take Aways• What is Google Plus?• The 4 Basics you need to Know• Creating your Brand Page• 5 Tips for Getting Started• 5 Ways Google + Can Help your Business
  7. 7. Take Away # 1 –What is Google Plus?
  8. 8. Interesting……..
  9. 9. So what is it?An easier (once you learn it) way to connect and distribute content to people that YOU wish to see specific Content. VS-Facebook EdgerankIn the same respect a much better and organized social media platform that you can easily organize the incoming/outgoing content content.
  10. 10. The G+ haters
  11. 11. Prediction: You will end up on G+!
  12. 12. “Google Plus is a Imitation of Facebook”“Google + will never compete with Facebook.”“ It will not work for my business just likeFacebook didn’t.” “Google has failed so many times with Social Media they will fail again.”
  13. 13. TAKE AWAY-Be open minded andcontinue to learn how Google + will benefit you and your business
  14. 14. Take Away # 24 Google + Basics
  15. 15. What is a Circle?
  16. 16. Circles 411• Similar to Facebook Friends• Easier to find and use than Facebook Friends List• You can add people to a circle but they will not know what circle they are in
  17. 17. 5 Key TIPS
  18. 18. #1- Decide who you share with---In an veryeasy way
  19. 19. # 2-Extened Circles-Share with the people in the circles of your circles, if they Add you Back
  20. 20. # 3 The Difference betweenOutbound and Inbound Circles
  21. 21. Choose your circles Strategically• Outbound Circles for Content< Customer Service<Leads /Prospects< Current Clients• Circles for Inbound Content< People/Brand you want to know more about
  22. 22. This is the game
  23. 23. # 4 – Circles matter for SEO• This is changing every day• People that add you back is the key
  24. 24. Credit to Brain Chappel
  25. 25. #5-Funnel the Inbound Content from your Circles
  26. 26. Inbound Content from Friends-Starts with setting your Circles up correctly
  27. 27. Take Away-Choose your circles wisely and strategically
  28. 28. Dipping into the Stream
  29. 29. Content 101
  30. 30. Keep it short and get their attention
  31. 31. Add a Photo or Album
  32. 32. Easily Add a Video …..
  33. 33. Easily Add Links and decide who to share with
  34. 34. Take Away-The G+ Stream is easier and better than Facebook
  35. 35. Easy to Find and Use
  36. 36. Decide who you want to hang out with
  37. 37. How can this help you?• Customer Service• Sales• Creativity• Training• Personal Touch
  38. 38. Other Components
  39. 39. Sparks-What’s Hot
  40. 40. The Other Stuff
  41. 41. Decide who sees what
  42. 42. Save Search and Trends
  43. 43. Sharing Circles
  44. 44. Sharing Circles
  45. 45. Take Away-Just dive in, and start going!
  46. 46. Take Away # 3-Creating a Brand Page
  47. 47. The Future of Brand Search
  48. 48. Go to your Profile
  49. 49. At the Bottom of the Page
  50. 50. Tips for Creating your Brand Page/ Your Profile• Fill out 100 %• Links• Capture Forms• Pictures• Videos• About Me
  51. 51. Using PerfectMIND
  52. 52. Contacts/Leads easily managed in PM
  53. 53. The Goal is to be Added to a Circle• No Content, No About Me, No Circle
  54. 54. About you or your Brand
  55. 55. Why a Brand Page?• Search, Search, Search• SEO• Its Google!
  56. 56. Take Away # 4-The Five Tips on Getting Started
  57. 57. #1 – Fill out your profile (About) Page out with strategic planning• Catchy Tag Line-Be Creative• About Me- Use Links• Add Pictures that others will relate to, laugh, and comment on• Add videos with the same strategy
  58. 58. #2 – Circle Strategy• Do not just start adding everyone• Talk to your staff and get feedback on Circle Strategy• Admins will be available in the Future• Why should they add you to their circle?• Announce to your clients-Once you are set up properly
  59. 59. Findpeopleonplus.com
  60. 60. Invite Friends
  61. 61. Email and Link
  62. 62. #3-Content Strategy• Share specific Content with Specific Circles- Clients/Leads• Product or Brand Tips for Clients• Pictures, Videos, Blogs, Questions• Rules of Engagement• Always Be Social• Mix it up• Be Human• 90/10
  63. 63. #4 – Think outside the Box• You are as important as the Brand-Think of Email Blasts---People want to talk to a person not an image.• Brand Pages will be important but it will be the Faces behind the brand• Search is changing
  64. 64. # 5 – Go for it!• Start Practicing and make mistakes
  65. 65. Take Away #55 Ways Google + Can Help your Business
  66. 66. #1
  67. 67. #2
  68. 68. #3 Content Distribution to the right target Market
  69. 69. #4-Extended Circles—SOCIAL REACH!
  70. 70. #5-Personal Search
  71. 71. Take AWAY-It is a no brainer toestablish yourself as an early adopter
  72. 72. PerfectMind & Google +3 Quick Tricks for Today:1) Smart List Building: Forms and Links2) Making your email newsletter social3) Measuring the traffic from G+
  73. 73. Forms & Links
  74. 74. Forms & Links
  75. 75. Forms & Links
  76. 76. From Email to Social
  77. 77. From Email to Social
  78. 78. From Email to Social
  79. 79. From Email to Social
  80. 80. From Email to Social
  81. 81. Measuring the Traffic from G+
  82. 82. Questions
  83. 83. ChampionsWay Training Day
  84. 84. Must Register by January 30th

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