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Experiments with Social Media & Networking

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Mr. Sanjay Mehta, CEO, MAIA Intelligence was invited for speaking at the Computer Society of India, Nashik Chapter's FutureNet - The Future of Internet conference on February 6, 2011.

Sanjay shares his experience on experimenting with the social media and how social networking helped him leverage the MAIA 1KEY & personal brand.

Published in: Technology, Business
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Experiments with Social Media & Networking

  1. 1. FutureNet– Social Media<br />Sanjay Mehta<br />Experiments with Social Networking<br />
  2. 2. Gyan<br />Every one lives by selling something<br />Dikhtahaiwohbiktahai<br />
  3. 3. How do you make people think you are valuable? -><br />
  4. 4. Top Reasons on Social Networking<br />Increases Exposure <br />Increases Visibility <br />Increases Traffic Virtually World<br />Increases Foot Traffic Real World<br />Increases Positive Word of Mouth<br />Defends Your Reputation<br />Encourages Positive Conversations<br />Increases Credibility<br />Increases Trust<br />Growth<br />
  5. 5. They DETERMINE YOUR ProFiLE brand #TRUTH<br />
  6. 6.  “I feel like I’m always networking but rarely getting anything done.”<br /> Networking isn’t about closing business deals or meeting hordes of new people; it’s about developing relationships.<br />You want to create a visible identity with everyone you meet. <br />“You don’t have to sell to friends.” <br />Like salt use social networking in the right proportion <br />
  7. 7. Use your potential or you lose your potential<br />Your profile is intangible!<br />Complex & difficult to comprehend<br />Selling Profile a concept <br />Performance is hard to measure<br />Personal Profile Brand is fragile<br />Profile lives and breathes status updates and comments<br />Listen and Serve<br />
  8. 8. EVERYONE IS A CELEBRITY #ASM (after social media)<br />
  9. 9. Here’s a Test……<br /> See if you can answer this question:<br />How long has Facebook been in business?<br />Twitter?<br />YouTube?<br />LinkedIn?<br />How long have blogs been around?<br />9<br />© 2010 Angel Fire ArtSpace<br />
  10. 10. Test Answers<br />How long has Facebook been in business?<br />Since February 2004<br />Twitter?<br />Since March 2006<br />YouTube?<br />Since February 2005<br />LinkedIn?<br />Since sometime in 2004<br />How long have blogs been around? Roughly Since 1999<br />10<br />© 2010 Angel Fire ArtSpace<br />
  11. 11. Dewaar Dialogue<br />
  12. 12. Mere pass Connections hai<br />795 connections on FB<br />2875 connections on LinkedIn<br />67 followers on Twitter<br />58 blog posts<br />41 recommendations on LinkedIn<br />Have recommended 48 people on LinkedIn<br />Nothing is so contagious as enthusiasm<br />
  13. 13. SOCIAL MEDIA HAS NO NEW RECIPES #truth<br />
  14. 14. MAIA Intelligence - Website<br />
  15. 15. MAIA Website<br />Google page rank 5<br />Top rankings on search engine for keywords like:<br />‘Business Intelligence India’ on google.com<br />1st on ‘BI Reporting’<br />2nd ‘BI Software’ only after Wikipedia<br />
  16. 16.
  17. 17. Distribute<br />Your<br />Blogs<br />Via <br />Facebook<br />And <br />encourage<br />conversation<br />
  18. 18.
  19. 19. It is hard hard work. Get ready for the hustle #truth<br />
  20. 20.
  21. 21. You cannot fake it. Get humble now #truth <br />
  22. 22. RSS Feeds<br />
  23. 23. Put on those listening ears<br />
  24. 24. Google Alerts<br />
  25. 25. More than 30,000 members<br />Most of them are BI professionals from all over the world, competition, customers, partners<br />Healthy discussions & weekly announcement shared with BI-Group members<br />Blogging invitation for establishing thought leadership among the BI community<br />
  26. 26. Get started now, cause it is #awesome<br />
  27. 27.
  28. 28. FaceBook<br />370 fans of 1KEY BI page<br />350 members of BI-Group on FB<br />Don’t try to be everything to everyone, or you’ll end up being nothing to anyone<br />Focus on doing a few things and do them exceptionally well<br />
  29. 29.
  30. 30.
  31. 31. BI Blog<br />230 blog posts since December 2007<br />763 comments<br />739 tags<br />Most popular Blog post <br />‘Key Performance Indicators (KPI) related with Key Result Areas (KRA)’<br />
  32. 32. How do you make people feel you are awesome? <-<br />
  33. 33. Googling<br />Avoid Generality Have a Brand Personality<br />
  34. 34. It is all about you baby!<br />
  35. 35. Blog is more popular than website<br />
  36. 36. In-Page Analytics<br />
  37. 37. Google Free Tools<br />
  38. 38. Online Quiz & Surveys<br />
  39. 39. SlideShare / YouTube<br />141 presentation & 62 documents on SlideShare<br />33 videos on YouTube<br />
  40. 40. http://www.youtube.com/watch?v=CpnsFqojbm4<br />
  41. 41.
  42. 42.
  43. 43. www.slideshare.net/businessintelligence/beyond-erp-with-bi<br />
  44. 44. /www.slideshare.net/businessintelligence/smb-partner-presentation-1key-mis-servers-presentation<br />
  45. 45. Social Media Connectors<br />
  46. 46. Online Press Release<br />
  47. 47. News Release Distribution<br />
  48. 48. Keep your secrets to yourself. Really.<br />
  49. 49. Summary<br />Profile yourself & your products / solutions<br />Devote at least an hour a week<br />Connect with new people & start a dialogue<br />Join Groups of your interest & domain & start participating<br />Answer questions in group<br />Conduct polls / ask questions<br />Rate / review / participate discussions<br />Write recommendations / request recommendations<br />Embed presentations, white papers, etc. on blog, site, etc.<br />Share photo, video, news, updates, links, etc. <br />
  50. 50. Social Media<br />Its about people<br />Its about relations<br />Its about networking<br />Its about expanding<br />Its about sharing<br />Its about personal<br />Its about business<br />
  51. 51. Now go brand yourself into someone #awesome<br />
  52. 52. Sanjay Mehta CEOsanjaymehta@maia-intelligence.com<br />Thank You!<br />

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