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Principles Of Effective Design

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Presentation to accompany a discussion of effective design principles in Prof. Barbara Nixon's PR Publications class. Based on a PPT by Saul Greenberg

Published in: Design, Business

Principles Of Effective Design

  1. 1. Principles of Effective Design:Joshua Tree Epiphany & CRAP<br />Edited & adapted by Barbara B. Nixon<br />Georgia Southern University<br />
  2. 2. The Joshua Tree Epiphany<br />
  3. 3. CRAPcontrast, repetition, alignment, proximity<br />Major sources: Designing Visual Interfaces, Mullet & Sano, Prentice Hall / Robin Williams Non-Designers Design Book, Peachpit Press<br />Slide deck by Saul Greenberg. Permission is granted to use this for non-commercial purposes as long as general credit to Saul Greenberg is clearly maintained. Warning: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known.<br />
  4. 4.
  5. 5. CRAP<br />Contrast <br />Repetition <br />Alignment <br />Proximity <br />Robin Williams Non-Designers Design Book, Peachpit Press<br />
  6. 6. CRAP<br />Contrast<br />make different things different<br />brings out dominant elements<br />mutes lesser elements<br />creates dynamism<br />Repetition <br />Alignment <br />Proximity <br />1<br />2<br />3<br />4<br />5<br />Robin Williams Non-Designers Design Book, Peachpit Press<br />
  7. 7. CRAP<br />Contrast <br />Repetition <br />repeat design throughout the interface<br />consistency<br />creates unity <br />Alignment <br />Proximity<br />1<br />3<br />2<br />4<br />Robin Williams Non-Designers Design Book, Peachpit Press<br />
  8. 8. CRAP<br />Contrast <br />Repetition<br />Alignment<br />creates a visual flow<br />visually connects elements<br />Proximity<br />1<br />3<br />2<br />4<br />Robin Williams Non-Designers Design Book, Peachpit Press<br />
  9. 9. CRAP<br />Contrast <br />Repetition <br />Alignment <br />Proximity<br />groups related elements<br />separates unrelated ones<br />1<br />2<br />3<br />Robin Williams Non-Designers Design Book, Peachpit Press<br />
  10. 10. Wheredoesyoureye go?<br />CRAP combines to give you cues of how to read the graphic<br />title<br />subtext<br />three points<br />main point<br />sub point<br />Robin Williams Non-Designers Design Book, Peachpit Press<br />

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