Derrick Patterson is applying for a marketing position and has over 5 years of marketing experience achieving goals and driving growth for companies. He has extensive experience developing diverse marketing programs, launching new products, and leading a marketing team. Patterson is seeking an interview to further demonstrate his strong work ethic, relationship building, and commitment to exceeding expectations for the role.

1. DERRICK PATTERSON
181 Guinevere Lane, Crossville, TN 38555
(931) 287-7439 • derrick.s.patterson@gmail.com
Dear Hiring Manager:
In my 5 years of marketing experience, I have consistently exceeded my goals, launched new
marketing efforts, and driven significant growth for the companies that I have had the privilege to
work for. Along with this proven track record of goal achievement, I developed a variety of retail
programs and have a deep, real-world perspective of branding and marketing efforts including digital
and retail campaigns.
I have extensive experience in marketing a variety of diverse brands as well as designing programs to
achieve corporate growth goals. I have lead a team of professionals to develop and execute retail
programs as well as successful drive new product launches and branded entertainment. I have served as
a hub of a marketing team and served in a multi-faceted roll, executing projects always within schedule
and budget.
Realizing that this resume highlights my capabilities, it does not fully demonstrate my personal drive
to excel, relationship building skills, and commitment to exceed your expectations for my
performance. I would like to meet with you for an interview to demonstrate these strengths in person
and allow me to sell you on why I am the best candidate for the position. Please contact me at your
convenience. I look forward to hearing from you.
Thank you for your time and attention.
Sincerely,
Derrick Patterson

2. DERRICK PATTERSON
181 Guinevere Lane, Crossville, TN 38555
(931) 287-7439 • derrick.s.patterson@gmail.com
Experienced Marketing Professional
Highly motivated and results-driven professional with a proven record of achieving key brand and
marketing metrics, serving as a production oriented member of a marketing team, and meeting
strategic business objectives.
Key achievements include: (1) proven success in the development of fully integrated marketing
campaigns for a leading U.S. tile manufacturer, (2) achieving brand and marketing engagement
when designing and executing campaigns to influence behavior through effective messaging
development, target demographic profiling, unique outreach and marketing tactics and
techniques (3) coordinating logistics for tradeshows, product placements, branded events, (4)
Additional strengths:
• Marketing Program Coordination • Brand Development •Event Coordination
• Manufacturing Experience • Media & Public Relations • Strategic Planning
• Logistics Planning & Support • Budget Management • Campaign Development
• Digital Communications • Content Development • Purchase Order Process Management
PROFESSIONAL EXPERIENCE
12/2010-present CROSSVILLE, INC.
Marketing Coordinator Crossville, TN
• Develop and execute unique marketing and branding campaigns to effectively drive awareness of
the Crossville brand including strategic planning, event and tradeshow execution, facilitating
product launches, working with vendors and distributors, and executing digital communications
including email campaign development.
• Facilitate co-branding partnerships with major brands including Toto, Scripps Networks, Quick
Drain, Traditional Home Magazine, Interior Design Magazine, and This Old House including brand
program development, product integrations within branded entertainment campaigns within such
shows as Hotel Impossible, This Old House, and Masters of Flip, and show home product
integrations and promotion.
• Coordinator and collaborate with key brand influencers including renowned interior designers and
architects, industry thought leaders, and internal stakeholders to develop, promote and place
products.
• Manage and compose all marketing distributor communications, provide program and campaign
education, and ensure marketing message consistencies, implement corrective action, and respond to
inquiries.
• Monitor marketing budget, execute purchase orders, and provide monthly reconciliation reporting.
• Monitor, analyze, and report web and digital analytics to drive continuous improvement of user
experience with the brand and on-line campaign performance.
• Support CRM growth, lead gathering and follow up, and communication path development via
eblasts, web and social media for product launches and brand building campaigns.

3. DERRICK PATTERSON - PAGE 2
Additional Experience:
07/2005 - 12/2010 STAGE STORES, INC.
Store Manager McMinnville, TN
Managed team of associates and retail performance for store location, ensuring desired consumer brand
experience for the Goody’s/Peebles brand.
• Responsible for achieving sales and new credit account goals on a monthly basis. Consistently
exceeded metrics month-over-month during 5 years of performance, driving creative
placements through the store to capitalize on merchandising, holiday traffic, and consumer
demand.
• Designed and executed growth strategies and campaigns based on analysis of profit and loss
statements.
• Developed retail execution plan, store traffic analysis, merchandised products to achieve
maximum visibility and convenience.
• Manage and motivate Store Associates, hire and mentor new associates, surge planning and
scheduling.
06/2002 - 07/2005 WAL-MART
Department Manager Crossville, TN
Managed Dairy department within a local Wal-Mart location, ensuring the key qualities of the brand,
inventory and consumer experience.
• Monitored inventory of merchandise ensuring compliance, promotion execution, surge
planning, quality, and presentation.
• Determined effective retail strategy, incorporating new products, analyzing performance of
existing products.
• Supervised 6 employees, ensured individual performance metrics were achieved, hired and
trained new associates.
Community Involvement
American Marketing Association, Member – participate in information sharing on best practices
in marketing, network with follow markers for a variety of backgrounds, discover and vet new
marketing techniques.
American Red Cross, Volunteer, Disaster Response Coordinator – volunteer in support of local
and foreign emergency response and disaster relief efforts including supporting communication
efforts, local fundraising events, development, distribution, and recurring update of Cumberland
County Disaster Manual.
EDUCATION
B.A., Organizational Management (3.85 GPA) - TUSCULUM COLLEGE, Knoxville, TN

4. DERRICK PATTERSON
181 Guinevere Lane, Crossville, TN 38555
(931) 287-7439 • derrick.s.patterson@gmail.com
Professional References
Robin Rhea, Brand Director
Crossville Inc.
349 Sweeney Drive
Crossville, TN 38555
865-712-3185
Mikeal Jensen, Residential Design Director
Crossville Inc.
349 Sweeney Drive
Crossville, TN 38555
931-260-5149
Jim Ewing, Senior Vice President, Director of Operation and Real Estate
Altar’d State
10231 Cogdill Rd
Knoxville, TN 37932
865-250-2381
Earl Randolph, Tradeshow Coordinator
Crossville, Inc.
349 Sweeney Drive
Crossville, TN 38555
931-335-1065