1. Catherine Edison
38 Glengarry Drive, Stratham, NH 03885
603.498.6841; catedison27@gmail.com
Summary: Results-driven marketing professional with extensive writing, public relations, and
project management skills. Independent and reliable, I am motivated to make an impact with
digital marketing, advertising and media, using clever communications. I enjoy cultivating and
maintaining relationships with key leaders of industry. A diverse team player, I manage projects,
deliver sales, branding, and market dominance.
Proficiencies
• Strong organizational skills • Critical thinker, planner • Detail-oriented
• Copywriting, content • Presentations and sales • Website & collateral
• Advertising within budget • Investor relations • Marketing strategy
Accomplishments:
• Created social media, CRM, and e-blasts to engage 2000 clients and prospects continuously.
• Partnered with Prescott Park Arts Festival and local philanthropists to create annual
Memorial Bridge 5k event, all-women’s golf tournaments, and more.
• Saved $1000s by managing rebranding process and providing website content internally.
• Renewed and saved $20k grant investments by detailing project modifications that reached
the same objectives to meet funder’s goals.
Experiences
• Made pitches to bankers, individuals and corporations for program funding, projects, case
management, and capital campaigns.
• Secured investments from Wells Fargo Advisors, Optima Bank, Liberty Mutual Insurance,
Piscataqua Savings Bank, Bottomline Technologies, Beswick Engineering, Pax World, Tidal
Media Group, DHK Financial, Kennebunk Savings Bank, and more.
• Wrote content for website, print collateral, brochures, newsletters, press releases, public
service announcements, and social media.
• Interviewed and represented organizations in live and recorded radio shows with IHeart
Media, Clearchannel, Townsquare Media, via WOKQ, WHEB, and related stations.
• Managed strategic planning process, doing teamwork to fulfill three-year strategic plans.
• Aligned corporate rebranding process, from hiring designers and consultants to creating a
new corporate identity, to building and delivering a rebranding campaign within budget.
• Developed and fulfilled all media buys quarterly within or below budget.
• Created a television commercial with media professionals, managed radio campaigns, print
ads, online advertising, and social media.
• Produced all annual events, trade shows, auctions, 5k’s, golf tournaments, art shows.
• Started and maintained social media presence for Seacoast Community School via facebook,
twitter, and linkedin.
• Launched campaigns to raise funds and empower families through three related businesses.
• Managed support staff for 12 commercial real estate brokers, 12 LLC's and 200 listings.
2. • Reported to C-level staff, overseeing all marketing, hiring vendors, managing staff.
• Taught editing and writing to freshman students of Northeastern University.
• Edited, proofread, and published biographies, guidebooks, sports anthologies, scientific
research books, technical handbooks, history books, literature, opinion, and art books. Held
interviews, researched facts.
Employment
Novations, Inc. 1/2016 - present
Market Research-Contractor
Seacoast Community School, Portsmouth, NH 9/2008 – 3/2016
Marketing & Development Director
New Generation, Inc., Greenland, NH 12/2003 – 9/2008
Fundraising & Development Administrator
Northeastern University, Boston, MA 2004, 2005
Substitute Teacher, Writing for the Professions
The Kane Company, Portsmouth, NH 6/2000-7/2003
Administrator, Staff Manager
Contractor, Stratham, NH 2000, 2008-2012
Part-Time Writer and Biographer
Orange Frazer Press Wilmington, OH 1997-2000
Book Compiler, Page Layout Artist
Education:
University of Dayton, OH, B.A. English, Minor in Communications
Northeastern University, Boston, MA, Business Courses
North Shore Community College, Lynn, MA, A.A. Computer Information Systems.
Software: Microsoft Word, Excel, Powerpoint, Outlook, Adobe Products, Constant Contact,
Google Analytics, Google Docs, Little Green Light, Adobe Creative Suite 6, Facebook, Twitter,
Linkedin, Drupal, Savvy CMS, Basecamp, Dropbox.
Memberships:
Portsmouth Chamber of Commerce, Portsmouth Rotary Club, 3S Artspace-Board Member