1. Kim Welty
kimw007@yahoo.com
linkedin.com/in/kwelty
twitter.com/kimw007
(415) 272-5274
OVERVIEW
Over 20 years in marketing management and product branding, including packaging development, events,
project and budget management. Extensive experience in marketing communications, marketing strategy,
planning and implementation with a broad events management background.
EXPERIENCE
Niles Audio Inc, Miami, FL
2005 to 2010
(Manufacturer of loudspeakers and distributed audio systems for high-end custom install
applications)
Director of Marketing and Sales Operations, 2007 - Feb 2010
Director of Marketing, 2005 - 2007
Created and led the in-house marketing department with a multi-million dollar budget. Responsible for
designing and implementing business-to-business marketing campaigns designed to maximize dealer sell
through. Responsible for developing customer acquisition and retention programs. Create marketing
collateral; websites, and PR campaigns for 3 separate product brands. Work with product development to
develop materials to support product launch. Head product launch team with overall go-to-market campaign
responsibility.
Other responsibilities include
•
Tactical business planning and operations infrastructure – analysis, evaluation, planning and
implementation of new operational procedures and systems with emphasis on increasing efficiency,
and laying foundation for continued growth.
•
Budgets, work-flow/information systems, employee recruiting & development, incentive programs.
•
Manage internal sales operations department and external sales rep force to target and maximize sales
opportunities.
Accomplishments:
•
Responsible for most successful product launch in company history resulting in 600 new dealers in
first year.
•
Created positioning for new premium brand to address channel conflict issues, resulting in increased
sales of both brands.
•
Developed and implemented worldwide branding guidelines to maintain consistency and maximize
efficiencies.
Monster Cable Products, Inc, Brisbane, CA
2000 to 2005
(Manufacturer of consumers electronics products)
Director of Marketing, 2004 - 2005
Directly responsible for company branding efforts by developing strategic marketing plans designed to
maximize sales efforts. Work closely with product development to analyze, plan, budget and manage
integrated marketing campaigns and programs to support product launch. Manage staff of 50 including hiring,
training, mentoring, and discharge when necessary. Accountable for worldwide public relations, direct mail,
print advertising, packaging, web, trade shows and events efforts.

2. Accomplishments:
•
Developed project management process to decrease overlap and define clear lines of inter-office
communication resulting in a 17% decrease in project time from start to finish.
•
Developed and executed marketing plan to maximize effectiveness of Monster Park naming rights
including community outreach projects with the city of San Francisco.
•
Directly responsible for annual Monster Retailer Awards Show at CES which was attended by over
4,000 people and included performances by Santana, Earth, Wind &Fire, Rod Stewart, and Crosby,
Stills, & Nash.
•
Received PR coverage in The Wall Street Journal and USA Today.
Marketing Operations Manager, 2002 - 2004
Manage all aspects for marketing department. Oversee art, copy, marketing managers, coordinators, public
relations, and events staff. Responsible for developing consumer packaging, collateral, point of purchase
materials, and launch plans for over 750 new products each year including prioritizing projects, developing
schedules, and assigning tasks. In charge of developing, tracking, and reporting entire budget for the
Marketing department. Oversee corporate events including strategic planning for tradeshows, corporate
parties, meetings, and hospitality events. Includes developing budgets, managing logistics, internal and
external communications, talent negotiation, and contract approval. Responsible for new booth purchase and
design, pre-show promotions, direct mail campaigns, and post-show follow-up. Liaise between sales, Sr.
Management, and channel marketing to determine participation and promotional activity at each show.
Point-of-Purchase and Events Manager, 2000 - 2002
Responsible for all in-store point-of-purchase display development, including both design and development.
Conceive and execute all corporate events, including trade show participation, hospitality functions, road
shows and dealer and distributor events. This includes budget development, promotion, internal and external
communications as well as pre-show, post-show, and on-site logistics. Oversee car rallies including event
development, budgeting approval, dealer promotion, and follow-up to determine effectiveness. Responsible
for all aspects of corporate branding including premiums, trainings, advertising, and events.
Panamax, Inc. San Rafael, CA
1988 to 2000
(Manufacturer of power protection products)
Marketing Operations Manager, 1993 - 2000
Responsible for all aspects of marketing promotional item development, sourcing, purchasing, shipping and
fulfillment. Coordinate all print development including signage, literature, direct mail, and instructions.
Manage the art department including prioritizing projects, developing schedules, and assigning tasks. In
charge of developing, tracking, and reporting entire budget for the Marketing department. Develop,
implement, and track channel marketing campaigns at the distributor and dealer level, then follow up to
determine cost-effectiveness. Responsible for all aspects of planning for corporate parties, meetings, and
hospitality events. Responsible for all aspects of over 100 events annually. Includes developing budgets,
managing logistics, internal and external communications. Responsible for new booth purchase and design,
pre-show promotions, direct mail campaigns, and post-show follow-up. Liaise between sales, Sr.
Management, and channel marketing to determine participation and promotional activity at each show.
•
Reduced annual costs by $100,000 by renegotiating contracts with existing vendors, changing
vendors, improving processes and reducing need for staff.
•
Responsible for design and purchase of new trade show exhibit resulting in 50% increase in leads
generated at COMDEX/Spring trade show.
Marketing Services Coordinator, 1991 - 1993
Responsible for monthly and quarterly customer co-op. Generate reports to management and statements to
customers regarding co-op usage. Responsible for all POS sales tracking, commissions, and reports, plus all
auditing of Marketing department expenses and financial statements. Generate monthly management reports
for Top 20 account tracking. Search and fulfill gift items and cash spiffs on all promotions. Create new forms
for sales and marketing use.

3. Office Manager, 1988 - 1991
Responsible for all accounting functions including accounts receivable and payable, general ledger,
reconciliation’s, and preparation of monthly, quarterly and annual financial statements for FITMAX
subsidiary. Responsible for all manufacturing production scheduling. Approve all corporate communications
in all areas including legal, marketing, and vendors. Supervise 4 employees with responsibility for
documentation on all corporation employees.
Education, Skills and Achievements
College of Marin
Finance, Marketing and Management courses
Skilled at using both Mac and PC platforms including InDesign, Quark, Acrobat, Microsoft Outlook, Word,
Excel, Lotus Notes, PowerPoint, Keynote, Entourage, and other software applications.
Selected by Dealerscope magazine for their annual “Top Forty Under Forty” list, June 2006
Interests
Travel, reading, cinema, wine, and baseball (go Giants!)