Michele Gajderowicz Marketing Consultant
Executive Profile Name: “ Michele Gajderowicz” Age: “ Forty-Something” Favorite Food: “ Pizza.  No wait!  French fries.  N...
“ Michele is an innovative, creative, team-builder.  She’s a big picture thinker… … We placed our advertising dollars in h...
<ul><li>Marketing </li></ul><ul><ul><li>  Annual Sales Quotas in Excess of $8 Million </li></ul></ul><ul><ul><li>  Annual ...
Current Resume <ul><li>“ Inside Golf” TV </li></ul><ul><li>A Production of CCI Communications, Inc. West Chester, PA   200...
Current Resume - continued <ul><li>“ The Red Zone Challenge”   ©  2008 </li></ul><ul><li>Executive Producer </li></ul><ul>...
“ Michele builds relationships.  She understands the value in creating ‘win-win’ projects. A lot of people say they’re goi...
<ul><ul><li>Hundreds of Hours of Preparation… </li></ul></ul><ul><ul><li>- Cultivating relationships. </li></ul></ul><ul><...
Current Resume - continued <ul><li>Empire Golf Management </li></ul><ul><li>Pomona, NY   2005 – 2007 </li></ul><ul><li>Vic...
“ Michele is the epitome of an out of the box thinker… … She possesses a great marketing mind and a collaborative spirit. ...
Current Resume - continued <ul><li>CBA Information Services </li></ul><ul><li>Cherry Hill, NJ 2002 – 2004 </li></ul><ul><l...
Additional Projects <ul><li>Main Line Media News / Main Line Life </li></ul><ul><li>Wynnewood, PA </li></ul><ul><li>Contri...
Awards & Nominations Graphic Design Magazine 2006 American Graphic Design Award  – 1st Place Interactive Media Philadelphi...
Email: [email_address] Snail Mail: Pennsylvania Post Office Box 72888 Thorndale, PA 19372 New Jersey Post Office Box 8482 ...
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Executive Summary

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A brief overview describing Michele\'s noteworthy, professional experience.

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Executive Summary

  1. 1. Michele Gajderowicz Marketing Consultant
  2. 2. Executive Profile Name: “ Michele Gajderowicz” Age: “ Forty-Something” Favorite Food: “ Pizza. No wait! French fries. No, pizza…” Favorite Sport: “ Golf, silly!” Handicap: “ 13 at the moment, but I’m chasing down the single digits!” Education: “ Master’s in Management from Rosemont College Supported by a couple of continuing education classes from the School of Hard Knocks.” Words to Live by: “ You only get one reputation, If you screw it up you can’t ever get it back --- Don’t screw it up!”
  3. 3. “ Michele is an innovative, creative, team-builder. She’s a big picture thinker… … We placed our advertising dollars in her hands and she delivered! ” E. Granahan, GolfTEC Franchise Owner
  4. 4. <ul><li>Marketing </li></ul><ul><ul><li> Annual Sales Quotas in Excess of $8 Million </li></ul></ul><ul><ul><li> Annual Budgets of Over $2 Million </li></ul></ul><ul><ul><li> “ Mom & Pop,” Fortune 500, and Global 2000 Experience </li></ul></ul><ul><li>Management </li></ul><ul><ul><li> Corporate </li></ul></ul><ul><ul><li> Wholesale / Retail </li></ul></ul><ul><ul><li> Merchandising </li></ul></ul><ul><ul><li> Creative Services </li></ul></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li> Television Production </li></ul></ul><ul><ul><li> Content Development & Distribution </li></ul></ul><ul><ul><li> Graphic Design / Identity Development </li></ul></ul><ul><ul><li> Contributing Editor – Print </li></ul></ul><ul><li>Operations </li></ul><ul><ul><li> Individual Business Units (IBU’s) </li></ul></ul><ul><ul><li> Multi-Location / Multi-Market Business Units </li></ul></ul>Executive Experience
  5. 5. Current Resume <ul><li>“ Inside Golf” TV </li></ul><ul><li>A Production of CCI Communications, Inc. West Chester, PA 2007 – Present </li></ul><ul><li>Director of Marketing & New Business Development </li></ul><ul><li>Chief strategist responsible for the financial & creative development of a 52 week golf television magazine. </li></ul><ul><ul><li>Creates plans to produce financial self-sufficiency and long-range sustainability. </li></ul></ul><ul><ul><li>Develops new sponsorship, advertising, product placement & vendor relationships. </li></ul></ul><ul><ul><ul><li>Conceptualized, Designed & Built 6 New Revenue Streams. </li></ul></ul></ul><ul><ul><ul><li>Increased Operating Capital by more than 170%. </li></ul></ul></ul><ul><ul><ul><li>Increased Sponsorship Participation & Sponsorship ROI. </li></ul></ul></ul><ul><ul><ul><li>Produced Net Growth for Stake Holders. </li></ul></ul></ul><ul><ul><li>Cultivates weekly story development, talent selection, oversight & creative direction. </li></ul></ul><ul><ul><li>Selects weekly programming: golf course, club & resort locations. </li></ul></ul><ul><ul><li>Coordinates all travel, logistics and shooting. </li></ul></ul><ul><ul><li>Maintains the Production Calendar and all aspects of implementation and follow-up. </li></ul></ul><ul><ul><li>Manages viewer metrics and quality/quantity evaluation. </li></ul></ul><ul><ul><li>Designs and implements on-air contests and special segments. </li></ul></ul><ul><ul><li>Expands cable network placement & distribution, including new market development. </li></ul></ul><ul><li>Creates & implements all marketing strategies: media, print, web & TV. </li></ul><ul><li>Maintains PR relationships and campaign strategy development. </li></ul><ul><li>Enjoys significant operational responsibility. </li></ul><ul><li>Travels extensively (+60%). </li></ul>
  6. 6. Current Resume - continued <ul><li>“ The Red Zone Challenge” © 2008 </li></ul><ul><li>Executive Producer </li></ul><ul><li>Dreamer, Writer, Producer, Golf Enthusiast, and all-around Big Kid… </li></ul><ul><li>Nearly a year long creative project, adapted from the book Golf’s Red Zone Challenge , by Golf Magazine “ Top 100 Teaching Professionals ,” Charlie King & Rob Akins. </li></ul><ul><ul><li>This 1-Hour, made-for-television pilot aired in the fall of 2008 and was available in over 25 million homes across the USA. </li></ul></ul><ul><ul><li>Partnering with Charlie King (PGA), Rob Akins (PGA), and the many amazing professionals of Reynolds Plantation and the Reynolds Golf Academy , the show’s Team Finals were taped on-location in August of 2008. </li></ul></ul><ul><ul><li>A significant component in the success of this program was due in large part to the development of strategic partnerships with additional sponsors & advertising associates including: </li></ul></ul><ul><ul><li>- TaylorMade adidas Golf </li></ul></ul><ul><ul><li>- GolfTEC / Philadelphia </li></ul></ul><ul><ul><li>- Eyeline Golf </li></ul></ul><ul><ul><li>- Miller-Coors Brewing Co. </li></ul></ul>
  7. 7. “ Michele builds relationships. She understands the value in creating ‘win-win’ projects. A lot of people say they’re going to do something but never follow up. Michele says she’s going to do something and she does it!” B. Houghton, VP Reynolds Plantation
  8. 8. <ul><ul><li>Hundreds of Hours of Preparation… </li></ul></ul><ul><ul><li>- Cultivating relationships. </li></ul></ul><ul><ul><li>- Selecting & developing on-air talent. </li></ul></ul><ul><ul><li>- Determining cast & crew (50+ individuals). </li></ul></ul><ul><ul><li>- Site selection, logistics, travel, wardrobe, housing, craft services, etc. </li></ul></ul><ul><ul><li>- Network placement & distribution. </li></ul></ul><ul><li>- Creation & implementation of all marketing strategies. </li></ul><ul><li>- Development of vendor and sponsor partnerships… </li></ul>… And Almost as Much Post Production… Production To Watch, Click the Box Above. When You’re Finished, Hit “esc”
  9. 9. Current Resume - continued <ul><li>Empire Golf Management </li></ul><ul><li>Pomona, NY 2005 – 2007 </li></ul><ul><li>Vice President of Marketing </li></ul><ul><li>Chief Marketing Officer for a major, east coast golf design, development & management corporation. </li></ul><ul><ul><li>- Controlled and accounted for all Marketing Department P&L and ROI. </li></ul></ul><ul><li>- Supervised all marketing strategies for several hundred line, staff and management personnel. </li></ul><ul><li>- Managed all marketing media for eight (8) golf course properties. </li></ul><ul><li>- Developed & implemented CRM strategies, metric, and qualitative/quantitative evaluation tools. </li></ul><ul><li>- Managed a MidAtlantic based sales force and their respective support staff teams. </li></ul><ul><li>- Created sales plans, tools & strategies, training & associated peripheral collateral materials. </li></ul><ul><li>- Developed & implemented products, designed images, created internal & external media. </li></ul><ul><li>- Hired & managed all marketing related vendors & suppliers. </li></ul><ul><li>- Purchased & developed all media buys (radio, TV, web, print). </li></ul><ul><li>- Authored advertising, presentation materials, corporate incentives, newsletters, reports, etc. </li></ul><ul><li>- Supervised the development, design & management of all commercial web sites. </li></ul><ul><li>- Spearheaded all demographic/psychographic research and customer drill-downs. </li></ul><ul><li>- Enjoyed significant operational responsibility at both the corporate and course levels. </li></ul><ul><li>Traveled extensively (+80%). Espoused 24/7 dependability. </li></ul>
  10. 10. “ Michele is the epitome of an out of the box thinker… … She possesses a great marketing mind and a collaborative spirit. Michele can always be counted on to bring her best to the job at hand.” T. Reihm, Senior Director of Golf Marketing – Smith O’Keefe & Associates
  11. 11. Current Resume - continued <ul><li>CBA Information Services </li></ul><ul><li>Cherry Hill, NJ 2002 – 2004 </li></ul><ul><li>Creative Director </li></ul><ul><li>Lead design director for all internal & client-based media, brand identity strategies & development. </li></ul><ul><ul><li>- Designed, implemented and managed all: </li></ul></ul><ul><ul><li>Advertising & public relations campaigns </li></ul></ul><ul><ul><li>Image & corporate identity collateral </li></ul></ul><ul><ul><li>Internal & external media </li></ul></ul><ul><li>- Developed, designed & managed the commercial web sites and B2B correspondence. </li></ul><ul><li>- Conceptualized, designed & built: </li></ul><ul><li>All trade show exhibits and materials </li></ul><ul><li>Related advertising, pre/post show collateral, promotional materials & incentives. </li></ul><ul><li>- Spearheaded all targeted marketing efforts, demographic implementation & direct mail media. </li></ul><ul><li>- Maintained control over development, implementation & accountability for: </li></ul><ul><li>Creative services budgets, P&L and ROI </li></ul><ul><li>Production schedules & logistics </li></ul><ul><li>- Planned & conducted all focus groups, meetings & special events. </li></ul>- Designed, wrote and produced: Internal & external presentation materials Corporate incentives & promotions Newsletters, quarterly & annual reports
  12. 12. Additional Projects <ul><li>Main Line Media News / Main Line Life </li></ul><ul><li>Wynnewood, PA </li></ul><ul><li>Contributing Editor </li></ul><ul><li>Content writer for “Great Golf” a special feature insertion. </li></ul><ul><li>Golf Industry Marketing & Operations Consultation </li></ul><ul><li>USA </li></ul><ul><li>Private Consultant </li></ul><ul><li>Strategic Analysis, Organizational Planning and Implementation (by appointment). </li></ul>MEMBER
  13. 13. Awards & Nominations Graphic Design Magazine 2006 American Graphic Design Award – 1st Place Interactive Media Philadelphia Business Journal 2006 Women of Distinction – Nominee Garden State Woman 2006 Woman of the Year – Nominee New Jersey Advertising 2006 Jersey Award –1st Place Collateral Brochure - 8pp or more, 4/c or more Project Legacy 2005 Pearl Honoree – National Award Winner New Jersey Advertising 2005 Jersey Award –1st Place Collateral Brochure - 8pp or more, 4/c or more New Jersey Advertising 2005 Jersey Award –2nd Place Collateral Brochure - 12pp or more, 4/c or more Special Olympics New Jersey 2004 Spirit Award for Leadership
  14. 14. Email: [email_address] Snail Mail: Pennsylvania Post Office Box 72888 Thorndale, PA 19372 New Jersey Post Office Box 8482 Turnersville, NJ 08012 Contact Information

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