1. 13265 Vennetta Way • Windermere, FL 34786 • (860) 221-8150 • jeffwkruse@gmail.com
jeffKRUSE MULTI MEDIA SALES EXPERT
Orlando, FL • (860) 221-8150 • jeffwkruse@gmail.com
ACCOMPLISHED DIGITAL MEDIA SALES CLOSER WITH PROFOUND EXPERTISE IN MULTIMEDIA ADVERTISING
SOLUTIONS INCLUDING ONLINE ADVERTISING/MARKETING, DIGITAL & STREAMING MEDIA, RADIO,
NEWSPAPER AND PRINT.
Charismatic, energetic, driven and effective sales and marketing professional with over 15 years of
experience in exceeding both sales goals and client expectations.
Respected and distinguished sales reputation using a consultative sales approach. Expertise in
business to business sales and marketing; consistent excellence in media/event sponsorship sales and
account management.
High-level communications skills including an exceptional ability to connect with prospects at
varying levels of management.
Cool under pressure and deadlines. Tenacious, persistent and determined when it comes to asking
for and closing the deal; excellent presentation skills.
Organized planner with an outstanding capability to manage multiple, concurrently running tasks as
well as multiple
Entrepreneurial approach to productivity with little to no supervision
skills&TALENTS
B2B Sales Expert
Brand Awareness/Development
Budget Management & Adherence
Custom Client Proposals
Customer Base& Market Expansion
Digital, Print, Multimedia Ad Sales
Email Marketing Expert
Exceeding Assigned Goals
Forecasting Experience
Google AdWords Certified
Online Media Sales
Sales Closing & Techniques
SEO/SEM/PPC
Sponsorship & Event Sales
Team Leadership/Training
Territory Sales Management
Top-Notch Presentations
Up-selling/Consultative Selling
experience&RESULTS
Digital Sales Director | CBS RADIO - Orlando, FL 2016-PRESENT
Digital Sales Director | CBS RADIO - Farmington, CT 2013-2016
✓ Experienced and successful leader of rapidly expanding Internet Solutions/Digital Sales business for nationally
recognized and widely visible CBS radio stations and their websites.
✓ Motivate, educate, train and develop sales strategies for a digital sales team of 15+ Account Executives.
✓ Assist and train team of Account Executives in digital product offerings, proposal planning, cold-calling, four-legged
sales calls, and account follow-through/maintenance.
✓ Manage the valuation of online inventory; and overseeing the pre-sales, insertion order, and ad delivery
processes. Provide valuable post-campaign analysis and evaluation of client campaigns to foster ongoing, repeat
business.
✓ Direct responsibility for digital sales revenue goals as well as accountability for the digital business’s contribution to the
station’s overall revenue goals.
✓ Work closely with General Sales Manager and Local Sales Manager to ensure that proposals and client campaigns are
well-rounded and fully integrated, with a 360º approach, so as to fully maximize client advertising dollars.
✓ Exceptionally skilled at building strong relationships with clients, vendors, and interactive agencies.
*Sales Growth: *30% increase in digital revenue from 2013 to 2014 and
25% increase in digital revenue from 2014 to 2015*

2. 132 Strickland Street• Glastonbury, CT, 06033 • (860) 221-8150 • jeffwkruse@gmail.com
Digital Sales Manager | Digital First Media - New Haven, CT 2012-2013
✓ Organized and driven Digital Sales Manager tasked with prospecting & cold-calling for B2B advertising sales, account
management, sales support, product training, and territory expansion.
✓ Expert in deal-closing and negotiation using consultative selling approach; effectively brand and market through well-
rounded digital product portfolio campaigns;
✓ Successfully manage sales pipeline and develop annual and quarterly forecast budgets for major/national accounts.
*Sales Growth: Increased overall sales 105% from 2012 to 2013*
*Digital platform sales grew 90% year over year*
Senior Account Executive | Hartford Business Journal - Hartford, CT 2009-2012
✓ Trusted advisor to C-level executives, responsible for account development and client relationship management for this
weekly business to business newsprint publication, its website and events.
✓ Successful in new business development, prospecting, cold-calling and closing with over $750,000 in new account
revenue within first two years.
✓ Expert level knowledgeable in electronic media sales, tracking and results. Used as company resource to train
colleagues on approach, tactics and follow-up to digital media sales.
✓ Skilled in selling sponsorship packages for HBJ networking and awards events at multi-thousand dollar level.
✓ Winner of “Rookie of the Year Award” for outpacing and exceeding goal in 2009.
*Sales Growth: Increased sales from $60,000 to over $2M in three years*
Senior Account Executive | The Hartford Courant - Hartford, CT 2007-2009
✓ Worked with CEO’s and HR professionals throughout CT to enhance their online and print recruiting efforts through
sales of the careerbuilder.com and The Hartford Courant’s suite of products.
✓ Performed needs analysis with clients to fully understand their immediate and long-term hiring needs in order to
create a cohesive recruitment advertising plan.
✓ Responsible and successful in recruiting companies to exhibit in careerbuilder.com career fairs, at both the in-person
and virtual career fairs. Increased participation by over %70 year over year.
✓ Five-time winner of “Heart and Crown Award” for Most Increased Sales and New Business Development.
*Sales Growth: Increased sales from $46,000 to over $1M in two years*
Senior Commercial Account Manager | Sanford & Hawley, Inc. - Unionville, CT 2000-
2007
✓ Managed an assigned sales territory of over $4M successfully while increasing year over year growth.
✓ Worked with commercial contractors by reading blueprints, creating material estimates, visiting job sites, sourcing
product, and scheduling deliveries.
✓ Trained in all aspects of “blueprint takeoffs” in order to provide client with best pricing to help facilitate successful
bidding process. Project managed construction and development of multiple housing developments with a focus on
windows, doors, hardware, framing lumber, flooring, trusses, roofing, insulation, and various custom and special-order
interior items.
✓ Trained by vendors in commercial doors, frames, hardware, windows, siding and roofing in order to be an expert
resource for contractors.
*Sales Growth: Increased sales from $200,000 to over $4.5M over seven years*
TECHNOLOGY Experienced User: Microsoft Office including PowerPoint, Word, Excel, Outlook
Google AdWords Certified | Google Analytics | Ad Taxi Network | Social Media
SEO/SEM/PPC
EDUCATION Torrington High School | Torrington, CT
Central Connecticut State University | New Britain, CT