1. RUSSELL PAUL FERNANDO POB 12, SPARKILL, NY
10976
RPF1961CH@GMAIL.COM
845/499-3934
MARKETING PROFESSIONAL
CORE COMPETENCIES: CLIENTELE:
• Advertising & Promotions Hilton Hotels
• New Product Development Meridien Hotels
• Design Advertising Materials Wyndham Hotels
• Special Projects Staples
• New Business Development Circuit City
• Key Account Management CVS
• Public Relations Exurban Travel
• Research/Analysis DYAMI
• Microsoft Word & PowerPoint & Excel United Methodist Church HQ
• Fluent in French Pavion, Ltd.
KEY ACCOMPLISHMENTS
MARKETING CONSULTANT
• Hired to create comprehensive marketing plan and campaign for the United Methodist Church, which
proved to be a huge success. Developed and conducted “Open House” campaign, which promoted their
retreat properties for the first time.
• Designed point-of-purchase displays for Pavion, Ltd. (cosmetics manufacturer) that were used to launch
brand new product line.
• Developed marketing strategy for new Casio Camera product line that was tested at various Circuit City
retail outlets. Won award for sales volume and product moved.
• Facilitated first-ever, highly successful US launch of French skin care line, Avene at CVS retail outlets,
where they established a presence and market share.
WYNDHAM HOTELS & RESORTS NATIONAL SALES OFFICE
 Vigorously recruited to lead sales and marketing activities for the Caribbean market.
 Optimized efficiency of outside sales force, subsequently raising productivity by 40% through the
evaluation and overhauling of SOP’s and account bases.
 Increased business by 15% in North America and Europe by developing incoming inquiries and turning
them into bookings.
DYAMI ARCHITECTURAL SERVICES
 In a precedent-setting move for company, actually identified which market segments to pursue.
 Developed independent marketing profiles and direct mail letters, packaging all of their services in an
industry specific manner.
 Created a comprehensive project portfolio for the first time in company history.

2. RUSSELL PAUL FERNANDO
Page Two
HILTON HOTELS
• Developed 50% of Hilton Hotels account base in Southern, CT.
• Brand new hotel property, recruited before the hotel even opened
• Created location’s first-ever product line by identifying different market segments, products and services
and packaged them accordingly.
PROFESSIONAL EXPERIENCE
MARKETING CONSULTANT - Nyack, NY 1994 –Present
• SEE KEY ACCOMPLISHMENTS
WYNDHAM HOTELS & RESORTS – New York, NY 1993 – 1994
Sales & Marketing Manager
 Devised and implemented marketing plans and strategies to expand market share.
 Formulated competitive analyses.
 Created collateral, brochures and newsletters.
DYAMI ARCHITECTURAL SERVICES – Valley Cottage, NY 1991 – 1992
Manager of Sales, Marketing & Public Relations
• Developed markets in North America and Europe through intensive qualification, telecanvassing and
personal solicitation in the Travel, Publishing, Real Estate, Banking and Healthcare industries.
• Design collateral pieces, direct mail letters and marketing profiles.
• Identified and actively participated in various networking groups and attended industry-specific
seminars.
• Created experience profiles and direct mail pieces and orchestrated appropriate response for effective
implementations.
• Formulated and initiated dynamic strategies to capture new markets.
• Devised and established SOP’s for proper administrative follow-up.
• Selectively placed articles and press releases.
HILTON HOTELS – Connecticut & New Jersey 1985 – 1990
Senior Sales Manager
 Created and positioned new product lines in addition to formulating effective strategies to capture crucial
markets, such as Corporate and Leisure.
 Utilized multi-channel approach to build business comprised of Product Development, Sales Promotion,
Advertising and Trade Shows.
 Designed collateral pieces, brochures and presentation materials.
 Created high company visibility through trade show and convention activities.
 Promoted product line and services through on-site familiarization tours.
 Interviewed, hired and trained first ever sales team for new property.
 Developed and implemented SOP’s for the way sales office was managed
 Created a telemarketing script to assist with prospecting.
 Brought junior sales people into the field and trained them on sales techniques, follow-through
procedures and critiqued their performances.
EDUCATION & CREDENTIALS
FORDHAM UNIVERSITY – New York, NY
Bachelor of Arts in Business, Computer Science, Economics

3. Wyndham Hotels Sales Development Seminar
Hilton Hotels Sales Development Seminar
CITIZENSHIP: UNITED STATES & SWITZERLAND