1. NANCY THARP
1968 Biscayne Drive || Winter Park, Florida 32789
(407) 421-1860
nancyatharp@gmail.com
www.linkedin.com/in/nancy-tharp-8219a13a
SUMMARY
A highly organized and detail-oriented event planner with a proven track record in developing and growing non-traditional
revenue events. Proven aptitude in creating sponsorship packages for sales, promotional ads, and direct mail. Vast
accomplishments in project management and implementation. Leverages customer insights and strategic forward thinking
to project and identify goals, then parlays broad-based interpersonal and communication skills to convey project goals,
engage team members, and deliver successes.
EXPERIENCE
ORLANDO SENTINEL, Orlando, Florida
Event Coordinator, 2010-2015
Developed and grew non-traditional revenue events department, resulting in $850,000 of incremental revenue. Designed and created
marketing sponsorship packages for sales, promotional ads, and direct mail. Created official company Facebook and webpage to facilitate
interaction with clients. Built database of all sales and ticket holders, past and present. Maintained overall cash flow margin at 70%.
• Received “Presidents Award” multiple years, as well as “Pride” and “Employee of the Month” awards.
• Seamlessly orchestrated events with budgets of up to $100,000 for up to 5500 attendees.
• Created high profile events including Scripts Spelling Bee, Reading by 9, Top 100, Latin Jazz, Bark & Brew, Pink Bash and Best Bets.
Direct Mail In-House Sales, 1998-2010
Cultivated relationships, determined future needs, and developed and presented custom marketing solutions. Collaborated with print/online
sales teams to create and present high-impact marketing programs for clients, direct mailings, email, and mobile. Directed clients’
marketing/advertising budgets. Analyzed clients' customer database to identify growth opportunities and new market segments. Conducted
program evaluations to continually build on effectiveness and boost ROI. Managed vendor relations and negotiations. Negotiated/prepared
client contracts.
• Surpassed sales goals, earning multiple sales awards, including “Division Sales Award,” “Presidents Award,” and “Golden Circle
Award.”
• Exceeded sales goals year after year by 20%.
ADDITIONAL EXPERIENCE
ADVO, INC., Orlando, Florida, Print Coordinator, 1989-1998. Provided customer service and coordinated 100 jobs per week between printer
and sales associates. Supervised client service representatives to achieve weekly, monthly, and annual revenue quota. Implemented weekly
sales reporting tool and sales call logs to aid in revenue attainment.
EDUCATION
UNIVERSITY OF CENTRAL MICHIGAN, Mount Pleasant, Michigan
B.S.A., Education
GRAND VALLEY STATE COLLEGE, Allendale, Michigan
Education
COMPUTER SKILLS
Word, Excel, Outlook, PowerPoint, Access